Death of 3rd Party Cookies

Death of 3rd Party Cookies. The end of third-party cookies is fast approaching, and marketers must adjust their strategies accordingly. With the deadline extended to 2024, marketers need to reconsider how to achieve success in online advertising, email marketing, brand awareness, and other initiatives. Gathering first-party data directly from customers and using contextual marketing will become crucial as demographic data alone is no longer enough to drive successful marketing campaigns. The disappearance of third-party cookies means marketing teams must research and implement new solutions for tracking campaign success.