Cosmetic brands are expected to offer more water-free skincare products, as consumers become more interested in sustainability, demand more environmentally friendly options. Brands need to identify specific sustainable elements in their products to be viewed as trustworthy.
This trend originates from the report:
TREND HUNTER - Trend Report 2057
In order to sell sustainability in a way that consumers view as trustworthy, identifying specific elements in products and services that are sustainable makes it more clear for consumers who want to be eco-friendly..