Water-Free Skincare

Cosmetic brands offer water-free skincare products. Water-free cosmetic products typically come in the form of cleansers and hair products, but skincare brands are now offering more sustainable, waterless formulas for everything from serums to moisturizers. Insight - As sustainability becomes a key selling point for consumers, and consumers become more educated in this space, they're no longer satisfied with brands paying lip service to environmental protection.

In order to sell sustainability in a way that consumers view as trustworthy, identifying specific elements in products and services that are sustainable makes it more clear for consumers who want to be eco-friendly..