Upcycled Luxury

Designer brands try their hand at upcycling products and materials. Many luxury designers are making attempts to be more eco-friendly, and one of the ways they're doing this is through the increasingly common practice of using waste materials to create new products. Making sustainable purchase decisions is increasingly important to North American consumers of all incomes. With eco-friendly consumption being more accessible to consumers with more wealth, there is a growing responsibility within this demographic to make sustainability a priority.