Tinted Cosmetics

Tinted cosmetic products with long-lasting formulas are expected to become popular in 2023. As pandemic rituals and habits linger among consumers in a post-pandemic world, consumers turn to brands that cater to their new lifestyles and preferences.

This trend originates from the report:

TREND HUNTER - Trend Report 2056

Tinted cosmetic products promise long-lasting formulas. Cosmetic products like blush, lip and skin tints have become popular in recent years, but their lightweight formulas have prevented them from lasting throughout the day. Now, these items are being made with long-wear formulas that help users achieve natural beauty looks that won't wear off.

The pandemic had a significant impact on consumers' makeup and skincare preferences and rituals, with social media trends, mask-wearing, and a skin-first focus prompting consumers to turn to lightweight formulas and subtle beauty looks. As pandemic rituals and habits linger among consumers in a post-pandemic world, consumers turn to brands that cater to their new lifestyles and preferences..