From Longevity to Hopeful Tomorrow

From Longevity to Hopeful Tomorrow. Humans have constantly searched for the secrets to eternal youth and a long life; longevity has indeed become a common indicator for measuring health and happiness. This future-driven and life-extending mindset - triggered by the pandemic and climate change - doesn’t apply exclusively to our personal longevity.

It also applies to the lifecycles of consumer goods and is now evolving into an hopeful take on the present, pushing us to embrace long-termism, trust in humanity, and put the wellbeing of future generations at the center of the debate. Embracing the power of positivity. While taking the devastation and global environmental situation seriously, brands can empower consumers with climate optimism and collective direction for positive change.

Being optimistic and having hope, focusing on the things that are going right and on the solutions that are already taking hold. It’s human nature to focus on the problem. But it feels so much better to focus on the solution.

Making a real impact together: joining efforts to implement decisions that positively influence the long-term future, without losing sight of immediate needs. Longevity has become an indicator for measuring health and happiness. This future-driven and life-extending mindset - pandemic and climate change driven - is evolving into a hopeful take on the present.

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