In 2023, consumers are looking for joy in day-to-day moments despite difficult financial times. Many people globally want to make the most of every moment, regardless of its ordinariness, such as connecting with nature or sharing everyday experiences with friends on social media. This desire for everyday celebration is driven by a quest for reasons to regularly indulge and party.
This trend originates from the report:
FORESIGHT FACTORY - Global Trending
At a time when 43% globally say they love any excuse to have a celebration (source: Foresight Factory, 2022), there’s a strong desire to make the most of every moment, no matter how ordinary. That could mean regularly setting aside time to connect with nature, or sharing an unremarkable moment from your day with friends via social media..