Everyday Celebration

In 2023, consumers are looking for joy in day-to-day moments despite difficult financial times. Many people globally want to make the most of every moment, regardless of its ordinariness, such as connecting with nature or sharing everyday experiences with friends on social media. This desire for everyday celebration is driven by a quest for reasons to regularly indulge and party.

The quest for reasons to regularly indulge and party. How is Everyday Celebration energized in 2023? Consumers are determined to find joy in simple, day-to-day moments. Much of the world is facing difficult financial times – for instance, 1 in 3 GB consumers plan to delay spending on big purchases in the next 12 months – but that doesn’t mean that happiness is necessarily out of reach.

At a time when 43% globally say they love any excuse to have a celebration (source: Foresight Factory, 2022), there’s a strong desire to make the most of every moment, no matter how ordinary. That could mean regularly setting aside time to connect with nature, or sharing an unremarkable moment from your day with friends via social media..

Everyday Celebration

This trend originates from the report:

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