Educator Brands & Brands & Advertising
Consumers are looking for more than just products from retailers, they want education and inspiration. Brands that deliver on this will have a stronger impact, improving a consumer's life and contributing to their well-being. Grocers will offer budget-friendly meal tips, healthcare providers will focus on customer service, and restaurants will provide ideas on entertaining.
This trend originates from the report:
VERICAST - Predictions & Trends 2031
“Brands should consider how they can improve a consumer’s life or contribute to their well-being,” says Rob Crews, Director, Restaurant Industry Strategy. “And they are wise to articulate it in a way that is both tangible and actionable — something more than an empty brand promise. A brand is a promise, and a strong brand is a promise delivered.
” GROCERIES. “Even in the face of rising prices,” says Companey, “we’re going to see retailers leaning into their role as a source of inspiration to consumers. Look for more grocers to offer tips on how to feed a family on a budget, more recipes incorporated onto websites and into mobile apps, more how- to videos that allow shoppers to order ingredients directly from the video.
” HEALTHCARE. Maurer says continued hospital mergers, acquisitions and consolidations will increase patient frustration and confusion. The result? “There will be a heightened need,” she says, “for consumer education and a real focus on customer service.