Circular Popups

Fashion brands are creating circular economy pop-ups to educate consumers and promote sustainability. These pop-ups feature used and upcycled products and align with consumers' growing concern for the environment and the impact of climate change.

This trend originates from the report:

TREND HUNTER - Trend Report 2060

Branded pop-ups tout the benefits of the circular economy. Fashion and accessory brands are curating pop-ups that feature used and upcycled products in the hopes of both promoting their brands, and educating visitors on how to be part of the circular economy. Adhering to principles of sustainability has become crucial for brands that are trying to remain relevant--particularly as climate change worsens and its impact on the environment causes anxiety among consumers.

On average, consumer opinion is aligned with science in this space, and more are pushing for brands to do their part in reducing their impact..