Affordable Vegan

Brands try to make plant-based eating more cost-accessible as consumers have to budget and prioritize. Healthy, plant-based eating options tend to be costly, but some brands in the food industry are trying to change the perception.

This trend originates from the report:

TREND HUNTER - Trend Report 2039

Brands try to make plant-based eating more cost-accessible. Healthy, plant-based eating options tend to be costly, but some brands in the food industry are trying to change the perception that eating vegan is expensive. These cost- accessible products range from vegan fast-food imitations to more sophisticated meal kit options.

As factors like inflation, high costs of living, and stagnant wages compound--consumers are increasingly having to budget and prioritize cost-accessibility in their day-to-day purchase decisions. As this trend continues, brands that cater to those who are looking for cheaper options are going to become increasingly valued by consumers..