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Trends Themes Values-Driven Consumption

Your trends

Values-Driven Consumption 430
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Anime’s Mainstream Ascent
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Branding
    • Entertainment
    • Media
    • Consumer Attitudes
    • Culture
    • Entertainment

    Anime is transitioning from a niche subculture to a mainstream cultural phenomenon, driven by Gen Z's embrace of its diverse storytelling and values.

    House Captain: StratTape Vol. 2
    Anime’s Mainstream Ascent
    Anime is transitioning from a niche subculture to a mainstream cultural phenomenon, driven by Gen Z's embrace of its diverse storytelling and values.
    Impact Areas Branding, Entertainment, Media
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Entertainment
  • Lime Bikes and Social Mobility
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Transportation
    • Urban planning
    • youth culture
    • Brands & Advertising
    • Culture
    • Global Challenges

    Lime bikes are transforming urban transportation and becoming a symbol of social mobility, offering affordable and convenient access to opportunities for Gen Z.

    House Captain: StratTape Vol. 2
    Lime Bikes and Social Mobility
    Lime bikes are transforming urban transportation and becoming a symbol of social mobility, offering affordable and convenient access to opportunities for Gen Z.
    Impact Areas Transportation, Urban planning, youth culture
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Culture, Global Challenges
  • Sleep Tourism 2.0 Evolves
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Hospitality
    • Technology
    • Wellness
    • Health & Wellness
    • Travel & Tourism

    The focus on sleep and relaxation during travel is deepening, moving beyond basic sleep needs to encompass a wider range of restorative experiences.

    Hilton: 2025 trends report
    Sleep Tourism 2.0 Evolves
    The focus on sleep and relaxation during travel is deepening, moving beyond basic sleep needs to encompass a wider range of restorative experiences.
    Impact Areas Hospitality, Technology, Wellness
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Health & Wellness, Travel & Tourism
  • Slow Travel Gains Momentum
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Hospitality
    • Local Communities
    • Tourism
    • Culture
    • Sustainability
    • Travel & Tourism

    Travelers are embracing a slower pace of travel, immersing themselves in local cultures and seeking authentic experiences.

    Hilton: 2025 trends report
    Slow Travel Gains Momentum
    Travelers are embracing a slower pace of travel, immersing themselves in local cultures and seeking authentic experiences.
    Impact Areas Hospitality, Local Communities, Tourism
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Culture, Sustainability, Travel & Tourism
  • Gen Alpha Influences Travel
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Family Travel
    • Hospitality
    • Technology
    • Consumer Attitudes
    • Family
    • Travel & Tourism

    Gen Alpha, the tech-savvy generation born after 2010, is significantly influencing family travel decisions.

    Hilton: 2025 trends report
    Gen Alpha Influences Travel
    Gen Alpha, the tech-savvy generation born after 2010, is significantly influencing family travel decisions.
    Impact Areas Family Travel, Hospitality, Technology
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Family, Travel & Tourism
  • Foodies Drive Culinary Travel
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Food & Beverage
    • Hospitality
    • Tourism
    • Food & Drink
    • Travel & Tourism

    Food is becoming a central driver of travel decisions, with foodies prioritizing culinary experiences and influencing food & beverage trends.

    Hilton: 2025 trends report
    Foodies Drive Culinary Travel
    Food is becoming a central driver of travel decisions, with foodies prioritizing culinary experiences and influencing food & beverage trends.
    Impact Areas Food & Beverage, Hospitality, Tourism
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Food & Drink, Travel & Tourism
  • Vacationing vs. Traveling
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Personalization
    • Stress Management
    • Travel planning
    • Consumer Attitudes
    • Travel & Tourism

    The distinction between "vacationing" (relaxation) and "traveling" (exploration) is becoming increasingly important for planning and maximizing trip enjoyment.

    Hilton: 2025 trends report
    Vacationing vs. Traveling
    The distinction between "vacationing" (relaxation) and "traveling" (exploration) is becoming increasingly important for planning and maximizing trip enjoyment.
    Impact Areas Personalization, Stress Management, Travel planning
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Travel & Tourism
  • Points & Money Budgeting
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Hospitality
    • Loyalty Programs
    • Personal Finance
    • Consumer Attitudes
    • Finance & Money
    • Travel & Tourism

    Travelers are increasingly using loyalty programs and flexible payment options to maximize their travel budgets.

    Hilton: 2025 trends report
    Points & Money Budgeting
    Travelers are increasingly using loyalty programs and flexible payment options to maximize their travel budgets.
    Impact Areas Hospitality, Loyalty Programs, Personal Finance
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Finance & Money, Travel & Tourism
  • Adventure Tourism on the Rise
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Hospitality
    • Outdoor Recreation
    • Tourism
    • Consumer Attitudes
    • Travel & Tourism

    Travelers are increasingly seeking unique and thrilling experiences, driving demand for adventure tourism.

    Hilton: 2025 trends report
    Adventure Tourism on the Rise
    Travelers are increasingly seeking unique and thrilling experiences, driving demand for adventure tourism.
    Impact Areas Hospitality, Outdoor Recreation, Tourism
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Travel & Tourism
  • Building Conversion Boom
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Construction
    • Real estate
    • Urban Development
    • Business & Commerce
    • Global Challenges
    • The Home

    Deeply discounted buildings are driving a surge in adaptive reuse, transforming outdated assets into valuable new real estate.

    Gensler: Design forecast 2025
    Building Conversion Boom
    Deeply discounted buildings are driving a surge in adaptive reuse, transforming outdated assets into valuable new real estate.
    Impact Areas Construction, Real estate, Urban Development
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Global Challenges, The Home
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