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Short Trend Summary
Consumers are shifting away from traditional milestones, embracing smaller 'minorstones' and prioritizing daily joy and fulfillment.
Prioritizing Minorstones & Joy- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Marketing
- Mental Wellness
- Product Development
- Retail
- Brands & Advertising
- Consumer Attitudes
- Culture
Consumers are shifting away from traditional milestones, embracing smaller 'minorstones' and prioritizing daily joy and fulfillment.
WGSN: Future consumer 2026Prioritizing Minorstones & Joy
Consumers are shifting away from traditional milestones, embracing smaller 'minorstones' and prioritizing daily joy and fulfillment.
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Short Trend Summary
A shift away from intense, burnout-inducing workouts towards shorter, more sustainable fitness routines is observed.
Prioritizing Workout Balance- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Fitness routines
- Mental Health
- Workout tracking apps
- Health & Wellness
- Lifestyle
A shift away from intense, burnout-inducing workouts towards shorter, more sustainable fitness routines is observed.
Strava: Year in Sport the...Prioritizing Workout Balance
A shift away from intense, burnout-inducing workouts towards shorter, more sustainable fitness routines is observed. 
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Short Trend Summary
Consumers desire personalized experiences but are increasingly concerned about data privacy, requiring businesses to find a balance between these competing demands.
Privacy and Personalization Paradox- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Data Analytics
- E-commerce
- Marketing
- Business & Commerce
- Consumer Attitudes
- Data & Privacy
Consumers desire personalized experiences but are increasingly concerned about data privacy, requiring businesses to find a balance between these competing demands.
Qualtrics: 2025 Consumer Trends ReportPrivacy and Personalization Paradox
Consumers desire personalized experiences but are increasingly concerned about data privacy, requiring businesses to find a balance between these competing demands. 
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Short Trend Summary
With the decline of third-party cookies, brands are shifting to first-party data and contextual advertising to maintain privacy compliance and build consumer trust.
Privacy-First Marketing- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Consumer Privacy
- Data Analytics
- Digital Advertising
- Brands & Advertising
- Cybersecurity
- Data & Privacy
With the decline of third-party cookies, brands are shifting to first-party data and contextual advertising to maintain privacy compliance and build consumer trust.
Aeroplane 2025: Branding trends reportPrivacy-First Marketing
With the decline of third-party cookies, brands are shifting to first-party data and contextual advertising to maintain privacy compliance and build consumer trust. 
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Short Trend Summary
The industry is shifting towards consumer choice and privacy-preserving data solutions like clean rooms.
Privacy-Focused Data- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Advertising
- Data Analytics
- Data Collection
- Cybersecurity
- Data & Privacy
The industry is shifting towards consumer choice and privacy-preserving data solutions like clean rooms.
Kantar: 2025 media trends and...Privacy-Focused Data
The industry is shifting towards consumer choice and privacy-preserving data solutions like clean rooms. 
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Short Trend Summary
The decline of third-party cookies is forcing news organizations and brands to explore new, privacy-focused monetization models.
Privacy-Focused Monetization- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Consumer Behavior
- Data Privacy
- Digital Advertising
- News Media
- Brands & Advertising
- Data & Privacy
- Media & Information
The decline of third-party cookies is forcing news organizations and brands to explore new, privacy-focused monetization models.
Ipsos: What the future newsPrivacy-Focused Monetization
The decline of third-party cookies is forcing news organizations and brands to explore new, privacy-focused monetization models. 
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Short Trend Summary
Individuals and brands are increasingly using provocative tactics to gain attention in the crowded online space.
Promotional Provocation- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Influencer marketing
- online reputation management
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Individuals and brands are increasingly using provocative tactics to gain attention in the crowded online space.
Mørning: The age of relevancePromotional Provocation
Individuals and brands are increasingly using provocative tactics to gain attention in the crowded online space. 
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Short Trend Summary
Growing awareness of climate change and environmental impact is driving a shift towards sustainable practices in the hospitality industry.
Protecting Future Now- The Power of Community and Connection
- Values-Driven Consumption
- Communities
- Construction
- Environment
- Hospitality
- Global Challenges
- Sustainability
- Travel & Tourism
Growing awareness of climate change and environmental impact is driving a shift towards sustainable practices in the hospitality industry.
Accor: The new quality of...Protecting Future Now
Growing awareness of climate change and environmental impact is driving a shift towards sustainable practices in the hospitality industry. 
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Short Trend Summary
Individuals are reconnecting with nature, driven by a mix of fascination, exploration, and a desire to find solutions to global challenges.
Pure Nature Fascination- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Environmentalism
- Healthcare
- Product Development
- Tourism
- Culture
- Global Challenges
- Travel & Tourism
Individuals are reconnecting with nature, driven by a mix of fascination, exploration, and a desire to find solutions to global challenges.
Juan Isaza: Tendencias 2025Pure Nature Fascination
Individuals are reconnecting with nature, driven by a mix of fascination, exploration, and a desire to find solutions to global challenges. 
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Short Trend Summary
Brands are moving beyond traditional purpose marketing, embracing activism and humor to address social issues and connect with purpose-driven consumers.
Purpose Punk Activism- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Brand Activism
- Consumer Behavior
- Marketing
- Social impact
- Brands & Advertising
- Consumer Attitudes
- Culture
Brands are moving beyond traditional purpose marketing, embracing activism and humor to address social issues and connect with purpose-driven consumers.
Smallworld: How brands win in...Purpose Punk Activism
Brands are moving beyond traditional purpose marketing, embracing activism and humor to address social issues and connect with purpose-driven consumers. 
