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Trends Themes Values-Driven Consumption

Your trends

Values-Driven Consumption 430
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Micro and Macro Travel
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Hospitality industry
    • Travel patterns
    • Work-life balance
    • Lifestyle
    • Travel & Tourism

    Travel choices reflect diverse lifestyles, with increasing interest in both short getaways (micro-tourism) and extended stays (macro-tourism).

    Lemongrass: Travel trend report 2025
    Micro and Macro Travel
    Travel choices reflect diverse lifestyles, with increasing interest in both short getaways (micro-tourism) and extended stays (macro-tourism).
    • Lifestyle
    • Travel & Tourism
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    Impact Areas Hospitality industry, Travel patterns, Work-life balance
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Lifestyle, Travel & Tourism
  • Destination Dupes
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Emerging destinations
    • Social media influence
    • Travel planning
    • Consumer Attitudes
    • Travel & Tourism

    Travelers seek affordable and less crowded alternatives to popular destinations, leading to the rise of "destination dupes."

    Lemongrass: Travel trend report 2025
    Destination Dupes
    Travelers seek affordable and less crowded alternatives to popular destinations, leading to the rise of "destination dupes."
    • Consumer Attitudes
    • Travel & Tourism
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    Impact Areas Emerging destinations, Social media influence, Travel planning
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Travel & Tourism
  • Tofu Tourism
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Food and beverage sector
    • Hospitality industry
    • Sustainable tourism
    • Consumer Attitudes
    • Food & Drink
    • Travel & Tourism

    Veganism influences travel choices, with increasing demand for vegan-friendly accommodations, tours, and dining options.

    Lemongrass: Travel trend report 2025
    Tofu Tourism
    Veganism influences travel choices, with increasing demand for vegan-friendly accommodations, tours, and dining options.
    • Consumer Attitudes
    • Food & Drink
    • Travel & Tourism
    • Experiences Over Material Goods
    • Values-Driven Consumption
    Impact Areas Food and beverage sector, Hospitality industry, Sustainable tourism
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Travel & Tourism
  • Repurposed City Design
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Architecture
    • Sustainable development
    • Urban planning
    • Global Challenges
    • Sustainability
    • Travel & Tourism

    Urban design prioritizes sustainability and livability, repurposing existing structures and integrating nature into cityscapes.

    Lemongrass: Travel trend report 2025
    Repurposed City Design
    Urban design prioritizes sustainability and livability, repurposing existing structures and integrating nature into cityscapes.
    • Global Challenges
    • Sustainability
    • Travel & Tourism
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Architecture, Sustainable development, Urban planning
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Global Challenges, Sustainability, Travel & Tourism
  • Neurodiverse Travel
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Accessibility
    • Inclusivity
    • Tourism industry
    • Culture
    • Travel & Tourism

    The travel industry increasingly caters to the needs of neurodiverse travelers, offering specialized tours, sensory-friendly accommodations, and trained staff.

    Lemongrass: Travel trend report 2025
    Neurodiverse Travel
    The travel industry increasingly caters to the needs of neurodiverse travelers, offering specialized tours, sensory-friendly accommodations, and trained staff.
    • Culture
    • Travel & Tourism
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Accessibility, Inclusivity, Tourism industry
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Travel & Tourism
  • Gentle Movement & Mindfulness
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Fitness Industry
    • Mental Health Resources
    • Mindfulness Apps
    • Workplace Wellness Programs
    • Health & Wellness
    • Lifestyle

    Individuals are finding value in less intense forms of movement, mindfulness practices, and prioritizing mental breaks for wellbeing.

    Lululemon: Global wellbeing report
    Gentle Movement & Mindfulness
    Individuals are finding value in less intense forms of movement, mindfulness practices, and prioritizing mental breaks for wellbeing.
    • Health & Wellness
    • Lifestyle
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Fitness Industry, Mental Health Resources, Mindfulness Apps, Workplace Wellness Programs
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Health & Wellness, Lifestyle
  • Frontier Tourism Expansion
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Adventure tourism
    • Environment
    • Remote destinations
    • Global Challenges
    • Travel & Tourism

    Travel to extreme and previously inaccessible destinations is rising, raising ethical and environmental concerns.

    Lemongrass: Travel trend report 2025
    Frontier Tourism Expansion
    Travel to extreme and previously inaccessible destinations is rising, raising ethical and environmental concerns.
    • Global Challenges
    • Travel & Tourism
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    Impact Areas Adventure tourism, Environment, Remote destinations
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Global Challenges, Travel & Tourism
  • Epic Train Journeys
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Environment
    • Tourism industry
    • Transportation
    • Consumer Attitudes
    • Sustainability
    • Travel & Tourism

    Long-haul train travel experiences a resurgence, driven by sustainability concerns and a desire for slower travel.

    Lemongrass: Travel trend report 2025
    Epic Train Journeys
    Long-haul train travel experiences a resurgence, driven by sustainability concerns and a desire for slower travel.
    • Consumer Attitudes
    • Sustainability
    • Travel & Tourism
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    Impact Areas Environment, Tourism industry, Transportation
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Sustainability, Travel & Tourism
  • Transformative Ethical Travel
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Local Communities
    • Personal development
    • Tourism industry
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Travelers seek purposeful experiences, prioritizing learning, cultural immersion, and ethical engagement with local communities.

    Lemongrass: Travel trend report 2025
    Transformative Ethical Travel
    Travelers seek purposeful experiences, prioritizing learning, cultural immersion, and ethical engagement with local communities.
    • Consumer Attitudes
    • Culture
    • Travel & Tourism
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Local Communities, Personal development, Tourism industry
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Shifting Content Consumption
    • AI-Driven Transformation
    • Values-Driven Consumption
    • Audience Engagement
    • Content creation
    • Streaming Services
    • Consumer Attitudes
    • Emerging Technology
    • Media & Information

    Market saturation, generational preferences, and AI are reshaping how audiences engage with content.

    Kantar: 2025 media trends and...
    Shifting Content Consumption
    Market saturation, generational preferences, and AI are reshaping how audiences engage with content.
    • Consumer Attitudes
    • Emerging Technology
    • Media & Information
    • AI-Driven Transformation
    • Values-Driven Consumption
    Impact Areas Audience Engagement, Content creation, Streaming Services
    Themes AI-Driven Transformation, Values-Driven Consumption
    Categories Consumer Attitudes, Emerging Technology, Media & Information
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