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Trends Themes Values-Driven Consumption

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Values-Driven Consumption 430
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Athletes as Style Icons
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand endorsements
    • Diversity and Inclusion
    • Sports and fashion integration
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Athletes are increasingly prominent in fashion week, both on the runway and in the front row, reflecting a growing emphasis on diversity and personal narratives.

    Karla Otto: SS25 womenswear roundup
    Athletes as Style Icons
    Athletes are increasingly prominent in fashion week, both on the runway and in the front row, reflecting a growing emphasis on diversity and personal narratives.
    Impact Areas Brand endorsements, Diversity and Inclusion, Sports and fashion integration
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Audience Saturation & Fatigue
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Consumer Behavior
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Overexposure to advertising and content is leading to user fatigue and a shift towards underconsumption.

    Kolsquare: Trends report 2025
    Audience Saturation & Fatigue
    Overexposure to advertising and content is leading to user fatigue and a shift towards underconsumption.
    Impact Areas Advertising, Consumer Behavior, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Responsible Influence Grows
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Advertising
    • Influencer marketing
    • Social Responsibility
    • Brands & Advertising
    • Business & Commerce
    • Culture

    Brands and influencers are increasingly prioritizing diversity, inclusion, and ethical practices in response to consumer demand and regulatory changes.

    Kolsquare: Trends report 2025
    Responsible Influence Grows
    Brands and influencers are increasingly prioritizing diversity, inclusion, and ethical practices in response to consumer demand and regulatory changes.
    Impact Areas Advertising, Influencer marketing, Social Responsibility
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Culture
  • Anti-Tourism Backlash
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Destinations
    • Local Communities
    • Tourism industry
    • Global Challenges
    • Travel & Tourism

    Destinations grapple with overtourism, implementing restrictions and seeking sustainable solutions.

    Lemongrass: Travel trend report 2025
    Anti-Tourism Backlash
    Destinations grapple with overtourism, implementing restrictions and seeking sustainable solutions.
    Impact Areas Destinations, Local Communities, Tourism industry
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Global Challenges, Travel & Tourism
  • Shifting Content Consumption
    • AI-Driven Transformation
    • Values-Driven Consumption
    • Audience Engagement
    • Content creation
    • Streaming Services
    • Consumer Attitudes
    • Emerging Technology
    • Media & Information

    Market saturation, generational preferences, and AI are reshaping how audiences engage with content.

    Kantar: 2025 media trends and...
    Shifting Content Consumption
    Market saturation, generational preferences, and AI are reshaping how audiences engage with content.
    Impact Areas Audience Engagement, Content creation, Streaming Services
    Themes AI-Driven Transformation, Values-Driven Consumption
    Categories Consumer Attitudes, Emerging Technology, Media & Information
  • Knowledge Transfer and Transparency
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Family Dynamics
    • Succession Planning
    • Wealth Management
    • Family
    • Finance & Money

    While families value aligned values, there's a need for greater transparency and knowledge transfer in wealth management discussions to mitigate conflict and empower the next generation.

    Julius Bar: Family barometer 2024
    Knowledge Transfer and Transparency
    While families value aligned values, there's a need for greater transparency and knowledge transfer in wealth management discussions to mitigate conflict and empower the next…
    Impact Areas Family Dynamics, Succession Planning, Wealth Management
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Family, Finance & Money
  • Wero & IPR Transform EU Payments
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Digital Wallets
    • European Union
    • Instant Payments
    • Payment Harmonization
    • Business & Commerce
    • Finance & Money

    Wero, a pan-European digital wallet, and the Instant Payment Regulations (IPR) will drive the adoption of instant payments and payment harmonization in Europe.

    Juniper: Top 10 fintech payments...
    Wero & IPR Transform EU Payments
    Wero, a pan-European digital wallet, and the Instant Payment Regulations (IPR) will drive the adoption of instant payments and payment harmonization in Europe.
    Impact Areas Digital Wallets, European Union, Instant Payments, Payment Harmonization
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Finance & Money
  • Sustainable Fintech Differentiates Banks
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Behavior
    • Digital Banking
    • ESG Investing
    • Sustainable Finance
    • Business & Commerce
    • Finance & Money
    • Sustainability

    Sustainability-focused financial offerings will become a key differentiator for challenger banks, catering to environmentally and socially conscious consumers.

    Juniper: Top 10 fintech payments...
    Sustainable Fintech Differentiates Banks
    Sustainability-focused financial offerings will become a key differentiator for challenger banks, catering to environmentally and socially conscious consumers.
    Impact Areas Consumer Behavior, Digital Banking, ESG Investing, Sustainable Finance
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Finance & Money, Sustainability
  • Culture-Driven Reach
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Audience Engagement
    • Brand strategy
    • Marketing Campaign Development
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    True cultural power comes from connecting with audiences on a deeply personal level, transcending mere platform reach.

    Jack Morton: 5 cultural truths...
    Culture-Driven Reach
    True cultural power comes from connecting with audiences on a deeply personal level, transcending mere platform reach.
    Impact Areas Audience Engagement, Brand strategy, Marketing Campaign Development
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Sustainable and Secondhand
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Fashion
    • Luxury Goods
    • Retail
    • Sustainability
    • Business & Commerce
    • Consumer Attitudes
    • Sustainability

    Growing environmental awareness and cost-consciousness are driving demand for sustainable products and a surge in the secondhand market.

    John Lewis: Shop Live Look...
    Sustainable and Secondhand
    Growing environmental awareness and cost-consciousness are driving demand for sustainable products and a surge in the secondhand market.
    Impact Areas Fashion, Luxury Goods, Retail, Sustainability
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Sustainability
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