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Trends Themes Values-Driven Consumption

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Values-Driven Consumption 430
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Gen Z Beauty Loyalty
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Beauty Industry
    • Brand Building
    • Consumer Behavior
    • Marketing
    • Brands & Advertising
    • Consumer Attitudes

    Contrary to expectations, Gen Z beauty consumers exhibit significant brand loyalty, particularly for core products like face cleanser and lip products.

    Coefficient Capital: Consumer trends 2025
    Gen Z Beauty Loyalty
    Contrary to expectations, Gen Z beauty consumers exhibit significant brand loyalty, particularly for core products like face cleanser and lip products.
    Impact Areas Beauty Industry, Brand Building, Consumer Behavior, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
  • Gen Z Activism Evolves
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand marketing
    • Politics
    • Social Activism
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Gen Z's approach to social issues is complex and nuanced, prioritizing action and impact over ideological labels.

    PION: Youth trends report 2024
    Gen Z Activism Evolves
    Gen Z's approach to social issues is complex and nuanced, prioritizing action and impact over ideological labels.
    Impact Areas Brand marketing, Politics, Social Activism
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Gen Alpha Influences Travel
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Family Travel
    • Hospitality
    • Technology
    • Consumer Attitudes
    • Family
    • Travel & Tourism

    Gen Alpha, the tech-savvy generation born after 2010, is significantly influencing family travel decisions.

    Hilton: 2025 trends report
    Gen Alpha Influences Travel
    Gen Alpha, the tech-savvy generation born after 2010, is significantly influencing family travel decisions.
    Impact Areas Family Travel, Hospitality, Technology
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Family, Travel & Tourism
  • Gen Alpha Influence
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Consumer Behavior
    • Marketing to Children
    • Voice Technology
    • Brands & Advertising
    • Digital Platforms
    • Family

    Gen Alpha, as digital natives and voice-first consumers, are emerging as significant purchase influencers, impacting family buying decisions and embracing smart speaker technology.

    Audacy: Share of audio trends
    Gen Alpha Influence
    Gen Alpha, as digital natives and voice-first consumers, are emerging as significant purchase influencers, impacting family buying decisions and embracing smart speaker technology.
    Impact Areas Consumer Behavior, Marketing to Children, Voice Technology
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Brands & Advertising, Digital Platforms, Family
  • Gear Tracking and Preferences
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • Fitness technology
    • Sportswear industry
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Strava users are increasingly tracking their gear and expressing distinct preferences based on age and activity type.

    Strava: Year in Sport the...
    Gear Tracking and Preferences
    Strava users are increasingly tracking their gear and expressing distinct preferences based on age and activity type.
    Impact Areas Consumer Behavior, Fitness technology, Sportswear industry
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Future-Forward Spirits Industry
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • Diversity and Inclusion
    • Sustainability
    • Business & Commerce
    • Culture
    • Sustainability

    The spirits industry is prioritizing purpose and progress, focusing on sustainability, diversity, and community empowerment.

    Bacardi: Cocktail trends report 2025
    Future-Forward Spirits Industry
    The spirits industry is prioritizing purpose and progress, focusing on sustainability, diversity, and community empowerment.
    Impact Areas Community Development, Diversity and Inclusion, Sustainability
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture, Sustainability
  • Future Data Center Arrival
    • AI-Driven Transformation
    • Values-Driven Consumption
    • AI Infrastructure
    • Data Centers
    • Energy Efficiency
    • Renewable Energy
    • Business & Commerce
    • Emerging Technology
    • Global Challenges

    Traditional data centers are struggling to meet the demands of AI, driving innovation in energy efficiency and specialized infrastructure.

    CB Insights: Tech trends 2025
    Future Data Center Arrival
    Traditional data centers are struggling to meet the demands of AI, driving innovation in energy efficiency and specialized infrastructure.
    Impact Areas AI Infrastructure, Data Centers, Energy Efficiency, Renewable Energy
    Themes AI-Driven Transformation, Values-Driven Consumption
    Categories Business & Commerce, Emerging Technology, Global Challenges
  • Fundamentally Nutritious Foods
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Food and beverage industry
    • Healthcare
    • Nutrition
    • Pharmaceutical Industry
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness

    Weight-loss drugs and rising health awareness are shifting consumer focus from functional foods to essential nutrients.

    Mintel: 2025 global food and...
    Fundamentally Nutritious Foods
    Weight-loss drugs and rising health awareness are shifting consumer focus from functional foods to essential nutrients.
    Impact Areas Food and beverage industry, Healthcare, Nutrition, Pharmaceutical Industry
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Health & Wellness
  • Functional Hydration
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • beverage industry
    • Health and Wellness
    • Social Media
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness

    Hydration is becoming a key focus for consumers, with a growing interest in functional beverages that offer additional health benefits, such as nighttime hydration and electrolyte replenishment.

    Tastewise: Flavor chase top trend...
    Functional Hydration
    Hydration is becoming a key focus for consumers, with a growing interest in functional beverages that offer additional health benefits, such as nighttime hydration and…
    Impact Areas beverage industry, Health and Wellness, Social Media
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Health & Wellness
  • Frontier Tourism Expansion
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Adventure tourism
    • Environment
    • Remote destinations
    • Global Challenges
    • Travel & Tourism

    Travel to extreme and previously inaccessible destinations is rising, raising ethical and environmental concerns.

    Lemongrass: Travel trend report 2025
    Frontier Tourism Expansion
    Travel to extreme and previously inaccessible destinations is rising, raising ethical and environmental concerns.
    Impact Areas Adventure tourism, Environment, Remote destinations
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Global Challenges, Travel & Tourism
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