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Trends Themes Values-Driven Consumption

Your trends

Values-Driven Consumption 430
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Right-Sizing Single-Player Games
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • AAA Games
    • Game Design
    • Game Development
    • Business & Commerce
    • Entertainment

    Developers are exploring shorter single-player games as a response to rising development costs and changing player habits.

    Newzoo: Global Games Market Report
    Right-Sizing Single-Player Games
    Developers are exploring shorter single-player games as a response to rising development costs and changing player habits.
    Impact Areas AAA Games, Game Design, Game Development
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Entertainment
  • Open Mobile Ecosystems
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • App Stores
    • Mobile Game Development
    • Mobile Gaming
    • Business & Commerce
    • Digital Platforms
    • Government & Politics

    Mobile app ecosystems are becoming more open due to regulatory changes, allowing for alternative app marketplaces and payment methods.

    Newzoo: Global Games Market Report
    Open Mobile Ecosystems
    Mobile app ecosystems are becoming more open due to regulatory changes, allowing for alternative app marketplaces and payment methods.
    Impact Areas App Stores, Mobile Game Development, Mobile Gaming
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Digital Platforms, Government & Politics
  • Authentic Brand Connections
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Branding
    • Content creation
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes

    Consumers are seeking genuine connections with brands, valuing authenticity and influencer marketing.

    Meta: BR plan & go...
    Authentic Brand Connections
    Consumers are seeking genuine connections with brands, valuing authenticity and influencer marketing.
    Impact Areas Branding, Content creation, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
  • Sportswear Competition
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Competition
    • Marketing
    • Product Innovation
    • Sportswear Market
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The sportswear market is becoming increasingly competitive, with challenger brands gaining ground on established players.

    McKinsey: The state of fashion...
    Sportswear Competition
    The sportswear market is becoming increasingly competitive, with challenger brands gaining ground on established players.
    Impact Areas Brand Competition, Marketing, Product Innovation, Sportswear Market
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Inventory Management
    • AI-Driven Transformation
    • Values-Driven Consumption
    • Inventory Management
    • Profitability
    • Supply chain
    • Sustainability
    • Brands & Advertising
    • Business & Commerce
    • Sustainability

    Brands are prioritizing inventory excellence to address overstock, stockouts, and sustainability concerns.

    McKinsey: The state of fashion...
    Inventory Management
    Brands are prioritizing inventory excellence to address overstock, stockouts, and sustainability concerns.
    Impact Areas Inventory Management, Profitability, Supply chain, Sustainability
    Themes AI-Driven Transformation, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Sustainability
  • Collective Sustainability
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Collaboration
    • Material Innovation
    • Supply chain
    • Sustainability
    • Brands & Advertising
    • Business & Commerce
    • Global Challenges

    The fashion industry needs to collaborate across the value chain to address the complex challenges of sustainability.

    McKinsey: The state of fashion...
    Collective Sustainability
    The fashion industry needs to collaborate across the value chain to address the complex challenges of sustainability.
    Impact Areas Collaboration, Material Innovation, Supply chain, Sustainability
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Global Challenges
  • Men’s Wellbeing Evolution
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Support Groups
    • Fitness Industry
    • Men's Health Initiatives
    • Mental Health Services
    • Consumer Attitudes
    • Culture
    • Health & Wellness

    Men are increasingly seeking support for their wellbeing, embracing less traditional activities and prioritizing community connection.

    Lululemon: Global wellbeing report
    Men’s Wellbeing Evolution
    Men are increasingly seeking support for their wellbeing, embracing less traditional activities and prioritizing community connection.
    Impact Areas Community Support Groups, Fitness Industry, Men's Health Initiatives, Mental Health Services
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Health & Wellness
  • Aging Population Shifts Demand
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Healthcare
    • Life Insurance
    • Retirement Planning
    • Business & Commerce
    • Finance & Money

    The aging global population and evolving customer purchasing patterns are creating new opportunities and challenges for insurers.

    McKinsey: Global insurance report 2025
    Aging Population Shifts Demand
    The aging global population and evolving customer purchasing patterns are creating new opportunities and challenges for insurers.
    Impact Areas Healthcare, Life Insurance, Retirement Planning
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Finance & Money
  • Life Insurance Seeks Relevance
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Life Insurance
    • Retirement Planning
    • Wealth Management
    • Business & Commerce
    • Finance & Money

    The life insurance industry is facing challenges to its relevance and seeking new avenues for growth beyond traditional products.

    McKinsey: Global insurance report 2025
    Life Insurance Seeks Relevance
    The life insurance industry is facing challenges to its relevance and seeking new avenues for growth beyond traditional products.
    Impact Areas Life Insurance, Retirement Planning, Wealth Management
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Finance & Money
  • Trade Flows Reconfiguration
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Geopolitics
    • Manufacturing
    • Sourcing
    • Supply chain
    • Business & Commerce
    • Consumer Attitudes

    Geopolitical shifts and economic factors are driving a diversification of global trade, impacting fashion sourcing strategies.

    McKinsey: The state of fashion...
    Trade Flows Reconfiguration
    Geopolitical shifts and economic factors are driving a diversification of global trade, impacting fashion sourcing strategies.
    Impact Areas Geopolitics, Manufacturing, Sourcing, Supply chain
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
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