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Trends Themes Values-Driven Consumption

Your trends

Values-Driven Consumption 430
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Muted Desire: Intentional Consumption
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Beauty
    • Fashion
    • Food & Beverage
    • Media & Entertainment
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    Consumers are increasingly prioritizing self-control and intentionality in their consumption habits, moving away from impulsive purchases and embracing avoidance as a status symbol.

    Nextatlas: Unveiling 2025
    Muted Desire: Intentional Consumption
    Consumers are increasingly prioritizing self-control and intentionality in their consumption habits, moving away from impulsive purchases and embracing avoidance as a status symbol.
    Impact Areas Beauty, Fashion, Food & Beverage, Media & Entertainment, Retail
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Sentimental Inflation: Emotional Value
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Art & Design
    • Experiences
    • Fashion & Accessories
    • Retail
    • Consumer Attitudes
    • Culture

    Consumers are placing increasing value on the emotional resonance of their possessions, prioritizing sentimental value over material worth.

    Nextatlas: Unveiling 2025
    Sentimental Inflation: Emotional Value
    Consumers are placing increasing value on the emotional resonance of their possessions, prioritizing sentimental value over material worth.
    Impact Areas Art & Design, Experiences, Fashion & Accessories, Retail
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture
  • Intentional Consumption Rise
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • CPG
    • E-commerce
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    Consumers are shifting from cautious spending to more intentional purchasing decisions, prioritizing value and essential needs.

    Nielsen: Guide to 2025 mid-year...
    Intentional Consumption Rise
    Consumers are shifting from cautious spending to more intentional purchasing decisions, prioritizing value and essential needs.
    Impact Areas CPG, E-commerce, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Evolving Discount Landscape
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Branding
    • CPG
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    The concept of "discount" is expanding beyond just price, encompassing value, health, sustainability, and convenience.

    Nielsen: Guide to 2025 mid-year...
    Evolving Discount Landscape
    The concept of "discount" is expanding beyond just price, encompassing value, health, sustainability, and convenience.
    Impact Areas Branding, CPG, Retail
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Financial Polarization Deepens
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Marketing
    • Product Development
    • Retail Strategy
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    The gap between financially secure and insecure consumers is widening, impacting spending patterns and creating distinct consumer segments.

    Nielsen: Guide to 2025 mid-year...
    Financial Polarization Deepens
    The gap between financially secure and insecure consumers is widening, impacting spending patterns and creating distinct consumer segments.
    Impact Areas Marketing, Product Development, Retail Strategy
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
  • Home Under Construction
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Home improvement
    • Interior Design
    • Real estate
    • Smart home technology
    • Brands & Advertising
    • Consumer Attitudes
    • The Home

    The concept of 'home' is evolving beyond traditional ideals, emphasizing individuality, comfort, and adaptability in the face of economic and social changes.

    Mintel: 2025 global consumer trends
    Home Under Construction
    The concept of 'home' is evolving beyond traditional ideals, emphasizing individuality, comfort, and adaptability in the face of economic and social changes.
    Impact Areas Home improvement, Interior Design, Real estate, Smart home technology
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, The Home
  • Community: Linked Lives
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand marketing and engagement
    • Community Building Initiatives
    • Shared experiences and events
    • Social Media Platforms
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Individuals are actively seeking meaningful connections and building communities, both online and offline, driven by a need for belonging and support in a changing world.

    Mintel: 2025 global consumer trends
    Community: Linked Lives
    Individuals are actively seeking meaningful connections and building communities, both online and offline, driven by a need for belonging and support in a changing world.
    Impact Areas Brand marketing and engagement, Community Building Initiatives, Shared experiences and events, Social Media Platforms
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Globe: Tradition in Transition
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Economic policies and regulations
    • Healthcare and wellness
    • Sustainability Initiatives
    • Technological innovation
    • Brands & Advertising
    • Consumer Attitudes
    • Global Challenges

    Rapid global changes, including technological advancements, environmental concerns, and demographic shifts, are forcing a reevaluation of traditional norms and values.

    Mintel: 2025 global consumer trends
    Globe: Tradition in Transition
    Rapid global changes, including technological advancements, environmental concerns, and demographic shifts, are forcing a reevaluation of traditional norms and values.
    Impact Areas Economic policies and regulations, Healthcare and wellness, Sustainability Initiatives, Technological innovation
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Global Challenges
  • Creative In-Housing Growth
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Creative Agencies
    • In-House Creative Teams
    • Talent Acquisition
    • Brands & Advertising
    • Business & Commerce

    Marketers are increasingly bringing creative functions in-house, seeking greater control, transparency, and cost efficiency.

    MMA: The state of creative...
    Creative In-Housing Growth
    Marketers are increasingly bringing creative functions in-house, seeking greater control, transparency, and cost efficiency.
    Impact Areas Creative Agencies, In-House Creative Teams, Talent Acquisition
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce
  • Promotional Provocation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Influencer marketing
    • online reputation management
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Individuals and brands are increasingly using provocative tactics to gain attention in the crowded online space.

    Mørning: The age of relevance
    Promotional Provocation
    Individuals and brands are increasingly using provocative tactics to gain attention in the crowded online space.
    Impact Areas Influencer marketing, online reputation management, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
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