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Trends Themes Values-Driven Consumption

Your trends

Values-Driven Consumption 430
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Financial Polarization Deepens
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Marketing
    • Product Development
    • Retail Strategy
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    The gap between financially secure and insecure consumers is widening, impacting spending patterns and creating distinct consumer segments.

    Nielsen: Guide to 2025 mid-year...
    Financial Polarization Deepens
    The gap between financially secure and insecure consumers is widening, impacting spending patterns and creating distinct consumer segments.
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    Impact Areas Marketing, Product Development, Retail Strategy
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
  • Cautious AI Adoption
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • AI development
    • Customer service
    • Data Privacy
    • Consumer Attitudes
    • Data & Privacy
    • Emerging Technology

    Consumers are expressing concerns about data privacy and trust with AI, impacting the adoption of AI-powered technologies and services.

    Nielsen: Guide to 2025 mid-year...
    Cautious AI Adoption
    Consumers are expressing concerns about data privacy and trust with AI, impacting the adoption of AI-powered technologies and services.
    • Consumer Attitudes
    • Data & Privacy
    • Emerging Technology
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    Impact Areas AI development, Customer service, Data Privacy
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Data & Privacy, Emerging Technology
  • GLP-1 Lifestyle Impact
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Food and beverage
    • Health and Wellness
    • Pharmaceutical
    • Business & Commerce
    • Consumer Attitudes
    • Health & Wellness

    The rise of GLP-1 medications is influencing consumer behavior, spending patterns, and lifestyle choices related to health and wellness.

    Nielsen: Guide to 2025 mid-year...
    GLP-1 Lifestyle Impact
    The rise of GLP-1 medications is influencing consumer behavior, spending patterns, and lifestyle choices related to health and wellness.
    • Business & Commerce
    • Consumer Attitudes
    • Health & Wellness
    • Experiences Over Material Goods
    • Values-Driven Consumption
    Impact Areas Food and beverage, Health and Wellness, Pharmaceutical
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Health & Wellness
  • FMCG Dominance
    • Values-Driven Consumption
    • Advertising
    • FMCG
    • Retail
    • Brands & Advertising
    • Business & Commerce

    Fast-moving consumer goods (FMCG) companies and retailers are major advertisers across multiple markets, particularly in Western Europe and Southeast Asia.

    Nielsen: Ad Intel Q4 International...
    FMCG Dominance
    Fast-moving consumer goods (FMCG) companies and retailers are major advertisers across multiple markets, particularly in Western Europe and Southeast Asia.
    • Brands & Advertising
    • Business & Commerce
    • Values-Driven Consumption
    Impact Areas Advertising, FMCG, Retail
    Themes Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce
  • Valuing Human Creativity
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Art
    • Craftsmanship
    • Design
    • Technology
    • Consumer Attitudes
    • Culture
    • Emerging Technology

    The rise of AI is prompting a renewed appreciation for human craftsmanship and artistry, leading to a demand for handmade objects and authentic creative expression.

    Nordsjo: Paint Colour Trends 2025
    Valuing Human Creativity
    The rise of AI is prompting a renewed appreciation for human craftsmanship and artistry, leading to a demand for handmade objects and authentic creative expression.
    • Consumer Attitudes
    • Culture
    • Emerging Technology
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    Impact Areas Art, Craftsmanship, Design, Technology
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Emerging Technology
  • Home Under Construction
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Home improvement
    • Interior Design
    • Real estate
    • Smart home technology
    • Brands & Advertising
    • Consumer Attitudes
    • The Home

    The concept of 'home' is evolving beyond traditional ideals, emphasizing individuality, comfort, and adaptability in the face of economic and social changes.

    Mintel: 2025 global consumer trends
    Home Under Construction
    The concept of 'home' is evolving beyond traditional ideals, emphasizing individuality, comfort, and adaptability in the face of economic and social changes.
    • Brands & Advertising
    • Consumer Attitudes
    • The Home
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Home improvement, Interior Design, Real estate, Smart home technology
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, The Home
  • Community: Linked Lives
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand marketing and engagement
    • Community Building Initiatives
    • Shared experiences and events
    • Social Media Platforms
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Individuals are actively seeking meaningful connections and building communities, both online and offline, driven by a need for belonging and support in a changing world.

    Mintel: 2025 global consumer trends
    Community: Linked Lives
    Individuals are actively seeking meaningful connections and building communities, both online and offline, driven by a need for belonging and support in a changing world.
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Brand marketing and engagement, Community Building Initiatives, Shared experiences and events, Social Media Platforms
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Globe: Tradition in Transition
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Economic policies and regulations
    • Healthcare and wellness
    • Sustainability Initiatives
    • Technological innovation
    • Brands & Advertising
    • Consumer Attitudes
    • Global Challenges

    Rapid global changes, including technological advancements, environmental concerns, and demographic shifts, are forcing a reevaluation of traditional norms and values.

    Mintel: 2025 global consumer trends
    Globe: Tradition in Transition
    Rapid global changes, including technological advancements, environmental concerns, and demographic shifts, are forcing a reevaluation of traditional norms and values.
    • Brands & Advertising
    • Consumer Attitudes
    • Global Challenges
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    Impact Areas Economic policies and regulations, Healthcare and wellness, Sustainability Initiatives, Technological innovation
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Global Challenges
  • Creative In-Housing Growth
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Creative Agencies
    • In-House Creative Teams
    • Talent Acquisition
    • Brands & Advertising
    • Business & Commerce

    Marketers are increasingly bringing creative functions in-house, seeking greater control, transparency, and cost efficiency.

    MMA: The state of creative...
    Creative In-Housing Growth
    Marketers are increasingly bringing creative functions in-house, seeking greater control, transparency, and cost efficiency.
    • Brands & Advertising
    • Business & Commerce
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    Impact Areas Creative Agencies, In-House Creative Teams, Talent Acquisition
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce
  • Promotional Provocation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Influencer marketing
    • online reputation management
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Individuals and brands are increasingly using provocative tactics to gain attention in the crowded online space.

    Mørning: The age of relevance
    Promotional Provocation
    Individuals and brands are increasingly using provocative tactics to gain attention in the crowded online space.
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Influencer marketing, online reputation management, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
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