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Trends Themes The Power of Community and Connection

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The Power of Community and Connection 455
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • TikTok as Search Engine
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Discovery
    • Gen Z
    • Search Engine Optimization
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Gen Z is increasingly using TikTok as their preferred search engine, impacting brand discovery and SEO strategies.

    Digital Voices: The State of...
    TikTok as Search Engine
    Gen Z is increasingly using TikTok as their preferred search engine, impacting brand discovery and SEO strategies.
    Impact Areas Brand Discovery, Gen Z, Search Engine Optimization, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • TikTok as Relevance Engine
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Discovery
    • Digital Advertising
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    TikTok's algorithm and community-driven nature make it a powerful platform for driving both personal and cultural relevance, leading to brand discovery and increased engagement.

    WARC: TikTok unlocking business impact...
    TikTok as Relevance Engine
    TikTok's algorithm and community-driven nature make it a powerful platform for driving both personal and cultural relevance, leading to brand discovery and increased engagement.
    Impact Areas Brand Discovery, Digital Advertising, Social Media Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Thriving Workforce Creation
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Employee engagement
    • Organizational Culture
    • Talent Development
    • Business & Commerce
    • The Workplace

    Building a thriving workforce requires a focus on purpose, career development, well-being, and a lab mindset.

    Mercer: HR trends for 2025
    Thriving Workforce Creation
    Building a thriving workforce requires a focus on purpose, career development, well-being, and a lab mindset.
    Impact Areas Employee engagement, Organizational Culture, Talent Development
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, The Workplace
  • The Togetherness Deficit
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Community Development
    • Entertainment industry
    • Mental Health
    • Social platforms
    • Consumer Attitudes
    • Culture
    • The Workplace

    Fragmented media, remote work, and social changes contribute to a growing sense of loneliness and a craving for connection.

    Dentsu Creative: Trends 2025 fragment...
    The Togetherness Deficit
    Fragmented media, remote work, and social changes contribute to a growing sense of loneliness and a craving for connection.
    Impact Areas Community Development, Entertainment industry, Mental Health, Social platforms
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, The Workplace
  • The Good Old Days: Nostalgia Marketing
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Branding
    • Marketing
    • Product Design
    • Brands & Advertising
    • Consumer Attitudes

    Brands are leveraging nostalgia to connect with consumers yearning for simpler, more authentic times.

    The Drawing Arm: Trend report...
    The Good Old Days: Nostalgia Marketing
    Brands are leveraging nostalgia to connect with consumers yearning for simpler, more authentic times.
    Impact Areas Advertising, Branding, Marketing, Product Design
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
  • Testosterone Fury
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Gender Relations
    • Political Polarization
    • Social Activism
    • Workplace Dynamics
    • Consumer Attitudes
    • Culture

    A growing tension between men and women is emerging, fueled by shifting social dynamics and perceived threats to traditional masculinity.

    Juan Isaza: Tendencias 2025
    Testosterone Fury
    A growing tension between men and women is emerging, fueled by shifting social dynamics and perceived threats to traditional masculinity.
    Impact Areas Gender Relations, Political Polarization, Social Activism, Workplace Dynamics
    Themes Navigating Global Uncertainty, The Power of Community and Connection
    Categories Consumer Attitudes, Culture
  • Tech-Infused Romance and Relationships
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Dating
    • Online Interactions
    • Relationships
    • Emerging Technology
    • Intimacy

    AI is changing the dating landscape, with AI-powered dating coaches and virtual dating experiences becoming more prevalent, while demisexual relationships and emotional intelligence are gaining importance.

    AstroTwins: 2025 trends report
    Tech-Infused Romance and Relationships
    AI is changing the dating landscape, with AI-powered dating coaches and virtual dating experiences becoming more prevalent, while demisexual relationships and emotional intelligence are gaining…
    Impact Areas Dating, Online Interactions, Relationships
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Emerging Technology, Intimacy
  • Tech-Driven PR Transformation
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Communication channels
    • Data Analysis
    • PR strategies
    • Brands & Advertising
    • Emerging Technology

    Technology, including AI and digital tools, is profoundly influencing PR practices and audience engagement.

    PR Lab: Public relations trends...
    Tech-Driven PR Transformation
    Technology, including AI and digital tools, is profoundly influencing PR practices and audience engagement.
    Impact Areas Communication channels, Data Analysis, PR strategies
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Emerging Technology
  • Tech Medicine & Traditional Healing
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Medical tourism
    • Traditional healing practices
    • Wellness industry
    • Culture
    • Health & Wellness
    • Travel & Tourism

    Medical tourism evolves with personalized care, integrating advanced diagnostics with traditional healing practices and psychedelic retreats.

    Lemongrass: Travel trend report 2025
    Tech Medicine & Traditional Healing
    Medical tourism evolves with personalized care, integrating advanced diagnostics with traditional healing practices and psychedelic retreats.
    Impact Areas Medical tourism, Traditional healing practices, Wellness industry
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Health & Wellness, Travel & Tourism
  • Sustainable Resilience
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Agriculture
    • Circular Economy
    • Environment
    • Fashion
    • Transportation
    • Business & Commerce
    • Global Challenges
    • Sustainability

    Incremental improvements and persistent efforts are key to achieving long-term sustainability goals, focusing on achievable solutions rather than quick fixes.

    OMG: Futures closer to the...
    Sustainable Resilience
    Incremental improvements and persistent efforts are key to achieving long-term sustainability goals, focusing on achievable solutions rather than quick fixes.
    Impact Areas Agriculture, Circular Economy, Environment, Fashion, Transportation
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Global Challenges, Sustainability
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