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Trends Themes The Power of Community and Connection

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The Power of Community and Connection 455
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Transformative Travel Experiences
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Hospitality
    • Sustainability
    • Tourism
    • Global Challenges
    • Health & Wellness
    • Travel & Tourism

    Travel is becoming more immersive and sustainable, with a focus on low-impact tourism, wellness retreats, and authentic local experiences.

    AstroTwins: 2025 trends report
    Transformative Travel Experiences
    Travel is becoming more immersive and sustainable, with a focus on low-impact tourism, wellness retreats, and authentic local experiences.
    Impact Areas Hospitality, Sustainability, Tourism
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Global Challenges, Health & Wellness, Travel & Tourism
  • Transformative Ethical Travel
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Local Communities
    • Personal development
    • Tourism industry
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Travelers seek purposeful experiences, prioritizing learning, cultural immersion, and ethical engagement with local communities.

    Lemongrass: Travel trend report 2025
    Transformative Ethical Travel
    Travelers seek purposeful experiences, prioritizing learning, cultural immersion, and ethical engagement with local communities.
    Impact Areas Local Communities, Personal development, Tourism industry
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Transcending Physical Experiences
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Digital Marketing
    • Event Marketing
    • Experiential Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Brand experiences are no longer confined to physical spaces, becoming fluid and interconnected across digital and physical realms.

    Jack Morton: 5 cultural truths...
    Transcending Physical Experiences
    Brand experiences are no longer confined to physical spaces, becoming fluid and interconnected across digital and physical realms.
    Impact Areas Digital Marketing, Event Marketing, Experiential Marketing
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Trailblazer Destination Hotels
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Destination marketing
    • Hospitality
    • Hotel design
    • Business & Commerce
    • Travel & Tourism

    Unique and charismatic hotels are becoming destinations in themselves, attracting travelers seeking distinctive experiences.

    Amadeus: Globetrender travel trends 2025
    Trailblazer Destination Hotels
    Unique and charismatic hotels are becoming destinations in themselves, attracting travelers seeking distinctive experiences.
    Impact Areas Destination marketing, Hospitality, Hotel design
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Travel & Tourism
  • Top Platforms Deliver ROI
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Platform Strategy
    • Return on Investment
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Social media teams are seeing the highest ROI on YouTube, Facebook, Instagram, and TikTok, reflecting audience preferences and platform effectiveness.

    HubSpot: 2024 social trends report
    Top Platforms Deliver ROI
    Social media teams are seeing the highest ROI on YouTube, Facebook, Instagram, and TikTok, reflecting audience preferences and platform effectiveness.
    Impact Areas Platform Strategy, Return on Investment, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • TikTok-ified Education
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Content creation
    • Education
    • Social Media
    • Culture
    • Digital Platforms
    • Media & Information

    Learning is becoming increasingly entertainment-driven, with platforms like TikTok transforming how information is consumed and shared.

    Ok Cool: Gatekeeping information is...
    TikTok-ified Education
    Learning is becoming increasingly entertainment-driven, with platforms like TikTok transforming how information is consumed and shared.
    Impact Areas Content creation, Education, Social Media
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Culture, Digital Platforms, Media & Information
  • TikTok Shop Explosive Growth
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • E-commerce
    • Retail
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    TikTok Shop has emerged as a major e-commerce force, leveraging its entertainment platform to drive significant sales growth.

    Coefficient Capital: Consumer trends 2025
    TikTok Shop Explosive Growth
    TikTok Shop has emerged as a major e-commerce force, leveraging its entertainment platform to drive significant sales growth.
    Impact Areas Advertising, E-commerce, Retail, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • TikTok Remains Unbanned
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Digital Marketing
    • Social Media
    • US-China relations
    • Brands & Advertising
    • Cybersecurity
    • Government & Politics

    Despite political pressure, TikTok is predicted to avoid a ban or divestiture in the US in 2025.

    Forrester: Predictions 2025 B2C CX
    TikTok Remains Unbanned
    Despite political pressure, TikTok is predicted to avoid a ban or divestiture in the US in 2025.
    Impact Areas Digital Marketing, Social Media, US-China relations
    Themes Navigating Global Uncertainty, The Power of Community and Connection
    Categories Brands & Advertising, Cybersecurity, Government & Politics
  • TikTok Nonprofit Growth
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Audience Engagement
    • Social Media Marketing
    • Youth outreach
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    TikTok is experiencing rapid audience growth for nonprofits, offering a unique platform to engage younger demographics.

    HubSpot: Nonprofit marketing and fundraising...
    TikTok Nonprofit Growth
    TikTok is experiencing rapid audience growth for nonprofits, offering a unique platform to engage younger demographics.
    Impact Areas Audience Engagement, Social Media Marketing, Youth outreach
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • TikTok Drives Culture
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Content creation
    • Digital Advertising
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Culture
    • Digital Platforms

    TikTok's dominance as Gen Z's preferred platform makes it a crucial space for brands to build magnetism and engage with this demographic.

    DCDX: Gen Z's top 25...
    TikTok Drives Culture
    TikTok's dominance as Gen Z's preferred platform makes it a crucial space for brands to build magnetism and engage with this demographic.
    Impact Areas Content creation, Digital Advertising, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Culture, Digital Platforms
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