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Trends Themes The Power of Community and Connection

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The Power of Community and Connection 455
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Warm, Intimate Moods
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Branding
    • Filmmaking
    • Photography
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    A preference for soft, warm lighting and subtle textures, creating a gentler, more introspective visual style.

    Stocksy: Visual Insights Report 2025
    Warm, Intimate Moods
    A preference for soft, warm lighting and subtle textures, creating a gentler, more introspective visual style.
    Impact Areas Advertising, Branding, Filmmaking, Photography
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Vigilante Vibes
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Values-Driven Consumption
    • N/A
    • Consumer Attitudes
    • Culture
    • Government & Politics

    Consumers are taking initiative to address societal issues and challenges where established systems are perceived as failing.

    Foresight Factory: Trending 2025
    Vigilante Vibes
    Consumers are taking initiative to address societal issues and challenges where established systems are perceived as failing.
    Themes Navigating Global Uncertainty, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Government & Politics
  • Viewer-Driven Content Curation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Content Discovery
    • Streaming platforms
    • Consumer Attitudes
    • Digital Platforms
    • Media & Information

    Viewers actively curate their own media experiences, leading to increased engagement and ownership.

    YouTube: Why we watch 2.0...
    Viewer-Driven Content Curation
    Viewers actively curate their own media experiences, leading to increased engagement and ownership.
    Impact Areas Advertising, Content Discovery, Streaming platforms
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Digital Platforms, Media & Information
  • Video Podcasts Ascend
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Media
    • News
    • Politics
    • Culture
    • Digital Platforms
    • Media & Information

    Video podcasts are gaining prominence, transforming the media landscape and creating newsworthy moments with cultural relevance.

    YouTube: Global trends report
    Video Podcasts Ascend
    Video podcasts are gaining prominence, transforming the media landscape and creating newsworthy moments with cultural relevance.
    Impact Areas Media, News, Politics
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Culture, Digital Platforms, Media & Information
  • Video Content Dominance
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Broadcast Media
    • Online Video Platforms
    • Podcasting
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    The popularity of video content, particularly on YouTube, is transforming the broadcast landscape, with broadcasters migrating online and PR prioritizing visuals.

    BR: Annual report final
    Video Content Dominance
    The popularity of video content, particularly on YouTube, is transforming the broadcast landscape, with broadcasters migrating online and PR prioritizing visuals.
    Impact Areas Broadcast Media, Online Video Platforms, Podcasting
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
  • Video Content Dominance
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content creation
    • Platform Selection
    • Social Media Strategy
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Video continues to be the most effective social media strategy, with short-form video on platforms like TikTok and Reels driving significant engagement.

    Creator IQ: The state of...
    Video Content Dominance
    Video continues to be the most effective social media strategy, with short-form video on platforms like TikTok and Reels driving significant engagement.
    Impact Areas Content creation, Platform Selection, Social Media Strategy
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
  • Vibes-Driven Dining Experiences
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • bars
    • Hospitality
    • Interior Design
    • Restaurants
    • Consumer Attitudes
    • Culture
    • Food & Drink

    Restaurant atmosphere and social connection are paramount, driving dining decisions and influencing restaurant design.

    Resy: Retrospective 2024
    Vibes-Driven Dining Experiences
    Restaurant atmosphere and social connection are paramount, driving dining decisions and influencing restaurant design.
    Impact Areas bars, Hospitality, Interior Design, Restaurants
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Food & Drink
  • User-Generated Content
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Community Engagement
    • Fundraising
    • Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    User-generated content (UGC) builds trust and engagement, offering authentic stories from supporters.

    HubSpot: Nonprofit marketing and fundraising...
    User-Generated Content
    User-generated content (UGC) builds trust and engagement, offering authentic stories from supporters.
    Impact Areas Community Engagement, Fundraising, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Unconventional Compositions
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Photography
    • Social Media
    • Videography
    • Brands & Advertising
    • Culture
    • Media & Information

    Visual storytelling through unusual angles, crops, and motion blur, prioritizing atmosphere over meticulous staging.

    Stocksy: Visual Insights Report 2025
    Unconventional Compositions
    Visual storytelling through unusual angles, crops, and motion blur, prioritizing atmosphere over meticulous staging.
    Impact Areas Advertising, Photography, Social Media, Videography
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Culture, Media & Information
  • UGC and Generational Gaming
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Gen Alpha Gamers
    • Gen Z Gamers
    • UGC in Games
    • Digital Platforms
    • Entertainment

    User-generated content (UGC) and the preferences of younger generations are shaping the future of gaming.

    Newzoo: Global Games Market Report
    UGC and Generational Gaming
    User-generated content (UGC) and the preferences of younger generations are shaping the future of gaming.
    Impact Areas Gen Alpha Gamers, Gen Z Gamers, UGC in Games
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Digital Platforms, Entertainment
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