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Short Trend Summary
Augmented and virtual reality are becoming increasingly integrated into daily life, transforming interaction, entertainment, and learning.
AR/VR Integration in Daily Life- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Education
- Entertainment
- Healthcare
- Retail
- Digital Platforms
- Emerging Technology
- Entertainment
Augmented and virtual reality are becoming increasingly integrated into daily life, transforming interaction, entertainment, and learning.
Abstrato Ventures: Macrotendencias 2024 2025AR/VR Integration in Daily Life
Augmented and virtual reality are becoming increasingly integrated into daily life, transforming interaction, entertainment, and learning.
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Short Trend Summary
Augmented Reality (AR) is emerging as a powerful tool for luxury brands, enhancing online shopping experiences and driving purchase decisions.
AR Reshaping Luxury Experience- AI-Driven Transformation
- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Customer Experience
- Online retail
- Product Development
- Brands & Advertising
- Business & Commerce
- Emerging Technology
Augmented Reality (AR) is emerging as a powerful tool for luxury brands, enhancing online shopping experiences and driving purchase decisions.
Ipsos: Snapchat exploring trends in...AR Reshaping Luxury Experience
Augmented Reality (AR) is emerging as a powerful tool for luxury brands, enhancing online shopping experiences and driving purchase decisions. 
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Short Trend Summary
Pervasive use of low-cost sensors and tags to track objects and environments, enabling real-time visibility and data-driven insights.
Ambient Invisible Intelligence- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Healthcare
- Retail
- Supply Chain Management
- Business & Commerce
- Data & Privacy
- Emerging Technology
Pervasive use of low-cost sensors and tags to track objects and environments, enabling real-time visibility and data-driven insights.
Gartner: 2025 top tech trendsAmbient Invisible Intelligence
Pervasive use of low-cost sensors and tags to track objects and environments, enabling real-time visibility and data-driven insights. 
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Short Trend Summary
Algorithm availability is becoming crucial for brands, requiring a shift towards algorithm-based content and planning.
Algorithmic Planning Pivot- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Algorithm-based Advertising
- Content Optimization
- Creative and Media Integration
- Marketing Strategy
- Media Planning
- Brands & Advertising
- Business & Commerce
- Emerging Technology
Algorithm availability is becoming crucial for brands, requiring a shift towards algorithm-based content and planning.
Dentsu: The year of impact...Algorithmic Planning Pivot
Algorithm availability is becoming crucial for brands, requiring a shift towards algorithm-based content and planning. 
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Short Trend Summary
The media landscape is shifting to an algorithm-driven era, requiring brands to adapt their planning and optimization strategies for algorithm availability.
Algorithm-Driven Planning- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising Optimization
- Marketing Strategy
- Media Planning
- Brands & Advertising
- Business & Commerce
- Emerging Technology
The media landscape is shifting to an algorithm-driven era, requiring brands to adapt their planning and optimization strategies for algorithm availability.
Dentsu: The year of impact...Algorithm-Driven Planning
The media landscape is shifting to an algorithm-driven era, requiring brands to adapt their planning and optimization strategies for algorithm availability. 
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Short Trend Summary
AI presents challenges to truth and talent, with the rise of deepfakes and concerns about job displacement in the entertainment industry.
AI’s Impact on Truth and Talent- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Blurring of Physical and Digital Realities
- Job Security
- Legal Frameworks
- Media Ethics
- Emerging Technology
- Entertainment
- Media & Information
AI presents challenges to truth and talent, with the rise of deepfakes and concerns about job displacement in the entertainment industry.
OMG Futures: The future of...AI’s Impact on Truth and Talent
AI presents challenges to truth and talent, with the rise of deepfakes and concerns about job displacement in the entertainment industry. 
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Short Trend Summary
AI is rapidly integrating into personal technology, from laptops with embedded NPUs to smart mirrors that offer personalized fashion advice.
AI-Powered Personalized Tech- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Consumer Electronics
- Fashion
- Retail
- Business & Commerce
- Consumer Attitudes
- Emerging Technology
AI is rapidly integrating into personal technology, from laptops with embedded NPUs to smart mirrors that offer personalized fashion advice.
John Lewis: Shop Live Look...AI-Powered Personalized Tech
AI is rapidly integrating into personal technology, from laptops with embedded NPUs to smart mirrors that offer personalized fashion advice. 
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Short Trend Summary
AI is amplifying the spread of misinformation, posing a threat to democracies, while also offering potential solutions.
AI-Powered Misinformation- AI-Driven Transformation
- Navigating Global Uncertainty
- The Blurring of Physical and Digital Realities
- Democracy
- Elections
- Political Stability
- Social Cohesion
- Cybersecurity
- Emerging Technology
- Media & Information
AI is amplifying the spread of misinformation, posing a threat to democracies, while also offering potential solutions.
AXA: Future risks report 2024AI-Powered Misinformation
AI is amplifying the spread of misinformation, posing a threat to democracies, while also offering potential solutions. 
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Short Trend Summary
Generative AI is moving beyond experimentation and becoming embedded in everyday services, impacting how people interact with technology and brands.
AI-Powered Daily Life- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Brand Interactions
- Consumer Technology
- Media Consumption
- Brands & Advertising
- Consumer Attitudes
- Emerging Technology
Generative AI is moving beyond experimentation and becoming embedded in everyday services, impacting how people interact with technology and brands.
Dentsu: The year of impact...AI-Powered Daily Life
Generative AI is moving beyond experimentation and becoming embedded in everyday services, impacting how people interact with technology and brands. 
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Short Trend Summary
Generative AI is democratizing art creation, enabling brands of all sizes to develop distinctive aesthetics and incorporate AI-generated visuals into their marketing campaigns.
AI-Fueled Art- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- Art
- Graphic Design
- Marketing
- Brands & Advertising
- Emerging Technology
Generative AI is democratizing art creation, enabling brands of all sizes to develop distinctive aesthetics and incorporate AI-generated visuals into their marketing campaigns.
Depositphotos: Creative trends 2025AI-Fueled Art
Generative AI is democratizing art creation, enabling brands of all sizes to develop distinctive aesthetics and incorporate AI-generated visuals into their marketing campaigns. 
