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Trends Themes The Blurring of Physical and Digital Realities

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The Blurring of Physical and Digital Realities 159
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Power of Community and Connection 455
Values-Driven Consumption 430
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Commerce Media Expansion
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • E-commerce
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Retail media and commerce media are rapidly growing, offering brands new opportunities across the purchase journey, but also presenting challenges related to platform fragmentation and budget allocation.

    WARC: The future of media...
    Commerce Media Expansion
    Retail media and commerce media are rapidly growing, offering brands new opportunities across the purchase journey, but also presenting challenges related to platform fragmentation and…
    Impact Areas Advertising, E-commerce, Retail
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Cloud Streaming for Metaverse Access
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Accessibility
    • Cloud Computing
    • User Experience
    • Business & Commerce
    • Digital Platforms
    • Emerging Technology

    Cloud-based rendering and streaming are becoming the preferred access method for industrial metaverse applications, enabling access from less powerful devices.

    Siemens: Industrial Metaverse Research Study
    Cloud Streaming for Metaverse Access
    Cloud-based rendering and streaming are becoming the preferred access method for industrial metaverse applications, enabling access from less powerful devices.
    Impact Areas Accessibility, Cloud Computing, User Experience
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Digital Platforms, Emerging Technology
  • Cash Usage Declining
    • The Blurring of Physical and Digital Realities
    • Banking
    • Consumer Spending
    • Retail
    • Business & Commerce
    • Finance & Money

    Digital payments are rising, checks are disappearing, and cash usage is declining towards a stable baseline.

    Deloitte: Shaping the future of...
    Cash Usage Declining
    Digital payments are rising, checks are disappearing, and cash usage is declining towards a stable baseline.
    Impact Areas Banking, Consumer Spending, Retail
    Themes The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Finance & Money
  • Brain Manipulation Tech
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Healthcare
    • Mental Health
    • Neuroscience
    • Emerging Technology
    • Health & Wellness

    AI-driven advancements in brain-computer interfaces and deep brain stimulation are enabling personalized treatments for neurological disorders.

    CB Insights: Game changers 2025
    Brain Manipulation Tech
    AI-driven advancements in brain-computer interfaces and deep brain stimulation are enabling personalized treatments for neurological disorders.
    Impact Areas Healthcare, Mental Health, Neuroscience
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Emerging Technology, Health & Wellness
  • Blurring Reality and Media
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Identity Formation
    • Immersive Technologies
    • Media Consumption
    • Social Interaction
    • Digital Platforms
    • Emerging Technology
    • Media & Information

    The lines between physical and digital realities are blurring, with media becoming increasingly integrated into our lives.

    Ezra Eeman: Wayfinder trends 2025
    Blurring Reality and Media
    The lines between physical and digital realities are blurring, with media becoming increasingly integrated into our lives.
    Impact Areas Identity Formation, Immersive Technologies, Media Consumption, Social Interaction
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Digital Platforms, Emerging Technology, Media & Information
  • Biocomputing
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • AI Infrastructure
    • Computing
    • Neuroscience
    • Business & Commerce
    • Emerging Technology
    • Global Challenges

    Biocomputing combines human neurons with silicon chips to unlock the efficiency of the human brain for computing, potentially reducing energy consumption.

    CB Insights: Game changers 2025
    Biocomputing
    Biocomputing combines human neurons with silicon chips to unlock the efficiency of the human brain for computing, potentially reducing energy consumption.
    Impact Areas AI Infrastructure, Computing, Neuroscience
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology, Global Challenges
  • Behavioral Biometrics Enhance Security
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Cybersecurity
    • Digital Banking
    • Fraud Prevention
    • Identity Verification
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    Behavioral biometrics, a form of passive ID verification, will gain wider adoption for enhanced security and fraud prevention in fintech.

    Juniper: Top 10 fintech payments...
    Behavioral Biometrics Enhance Security
    Behavioral biometrics, a form of passive ID verification, will gain wider adoption for enhanced security and fraud prevention in fintech.
    Impact Areas Cybersecurity, Digital Banking, Fraud Prevention, Identity Verification
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Cybersecurity, Emerging Technology
  • Autonomous Robots for Caregiving
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Automation
    • Elderly Care
    • Healthcare
    • Robotics
    • Business & Commerce
    • Emerging Technology
    • Health & Wellness

    Autonomous robots are being developed for caregiving applications to address the growing healthcare staffing shortage.

    CB Insights: Tech trends 2025
    Autonomous Robots for Caregiving
    Autonomous robots are being developed for caregiving applications to address the growing healthcare staffing shortage.
    Impact Areas Automation, Elderly Care, Healthcare, Robotics
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology, Health & Wellness
  • Augmented Media Toolkit
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Marketing
    • Media Planning
    • Brands & Advertising
    • Emerging Technology
    • Media & Information

    AI is transforming the media landscape, becoming a cornerstone of the media toolkit and impacting the entire media value chain.

    Dentsu: The year of impact...
    Augmented Media Toolkit
    AI is transforming the media landscape, becoming a cornerstone of the media toolkit and impacting the entire media value chain.
    Impact Areas Advertising, Marketing, Media Planning
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Emerging Technology, Media & Information
  • Augmented Human Optimization
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Healthcare
    • Medical Devices
    • Mental Health
    • Physical Therapy
    • Wellness
    • Emerging Technology
    • Health & Wellness

    AI and IoT are converging (AIoT) to optimize human biology and improve physical and mental well-being through personalized interventions.

    OMG: Futures closer to the...
    Augmented Human Optimization
    AI and IoT are converging (AIoT) to optimize human biology and improve physical and mental well-being through personalized interventions.
    Impact Areas Healthcare, Medical Devices, Mental Health, Physical Therapy, Wellness
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Emerging Technology, Health & Wellness
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