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Trends Themes Navigating Global Uncertainty

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Navigating Global Uncertainty 391
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Social Resistance to Reform
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Policy implementation
    • Public trust
    • Social unrest
    • Structural reforms
    • Consumer Attitudes
    • Government & Politics
    • Media & Information

    Public resistance to structural reforms, often rooted in behavioral factors, poses a significant challenge.

    IMF: World economic outlook
    Social Resistance to Reform
    Public resistance to structural reforms, often rooted in behavioral factors, poses a significant challenge.
    Impact Areas Policy implementation, Public trust, Social unrest, Structural reforms
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Consumer Attitudes, Government & Politics, Media & Information
  • Soft Economic Landing
    • Navigating Global Uncertainty
    • Consumer Spending
    • Employment levels
    • Global GDP growth
    • Business & Commerce
    • Finance & Money

    The global economy is expected to experience a soft landing, with growth slowing initially before reaccelerating through 2025.

    Invesco: 2025 Investment Outlook
    Soft Economic Landing
    The global economy is expected to experience a soft landing, with growth slowing initially before reaccelerating through 2025.
    Impact Areas Consumer Spending, Employment levels, Global GDP growth
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Software Market Slowdown
    • Navigating Global Uncertainty
    • Product Management
    • R&D Spending
    • Software Industry
    • Business & Commerce
    • Emerging Technology

    Slowing growth in the software market requires companies to adopt disciplined product portfolio strategies and prioritize efficient R&D spending.

    Bain: Technology report
    Software Market Slowdown
    Slowing growth in the software market requires companies to adopt disciplined product portfolio strategies and prioritize efficient R&D spending.
    Impact Areas Product Management, R&D Spending, Software Industry
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology
  • Splintering Societies
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Corporate Social Responsibility
    • Political landscape
    • Social Cohesion
    • Business & Commerce
    • Culture
    • Government & Politics

    Rising inequality and differing values are fracturing societies, leading to new political allegiances and a demand for greater corporate social responsibility.

    Ipsos: Global trends 10th anniversary...
    Splintering Societies
    Rising inequality and differing values are fracturing societies, leading to new political allegiances and a demand for greater corporate social responsibility.
    Impact Areas Corporate Social Responsibility, Political landscape, Social Cohesion
    Themes Navigating Global Uncertainty, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture, Government & Politics
  • Stablecoin Payments Growth
    • Navigating Global Uncertainty
    • Global Commerce
    • Payments
    • Remittances
    • Business & Commerce
    • Emerging Technology
    • Finance & Money

    Stablecoins are experiencing massive growth and are poised to become a key driver of crypto adoption in payments and remittances.

    Coinbase: 2025 crypto market outlook
    Stablecoin Payments Growth
    Stablecoins are experiencing massive growth and are poised to become a key driver of crypto adoption in payments and remittances.
    Impact Areas Global Commerce, Payments, Remittances
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology, Finance & Money
  • Steady Global E&M Growth
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Advertising
    • Connectivity
    • Consumer Spending
    • Brands & Advertising
    • Business & Commerce
    • Entertainment

    The global entertainment and media market is expected to experience steady growth, driven by advertising and connectivity, despite variations across regions.

    PwC: Global entertainment & media...
    Steady Global E&M Growth
    The global entertainment and media market is expected to experience steady growth, driven by advertising and connectivity, despite variations across regions.
    Impact Areas Advertising, Connectivity, Consumer Spending
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Entertainment
  • Store-of-Value Equities
    • Navigating Global Uncertainty
    • Equity Markets
    • Geopolitical Risk
    • Investment strategies
    • Business & Commerce
    • Finance & Money

    In a volatile geopolitical environment, investors are favoring 'store-of-value' equity markets with strong institutions and shareholder protections.

    Julius Bar: Secular outlook 2025
    Store-of-Value Equities
    In a volatile geopolitical environment, investors are favoring 'store-of-value' equity markets with strong institutions and shareholder protections.
    Impact Areas Equity Markets, Geopolitical Risk, Investment strategies
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Strained Social Capital
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • governance
    • Public trust
    • Social Cohesion
    • Culture
    • Government & Politics

    Declining trust in government and limited progress in public sector integrity pose risks to social cohesion and effective governance.

    OECD: How's Life 2024
    Strained Social Capital
    Declining trust in government and limited progress in public sector integrity pose risks to social cohesion and effective governance.
    Impact Areas governance, Public trust, Social Cohesion
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Culture, Government & Politics
  • Strategic Investments for Profitability
    • Navigating Global Uncertainty
    • Investment strategies
    • New Business Models
    • Oil and Gas
    • Renewable Energy
    • Business & Commerce
    • Finance & Money
    • Global Challenges

    Maintaining profitability in an uncertain environment requires strategic investments, capital discipline, and exploration of new revenue streams.

    Publicis Sapient: 5 trends shaping...
    Strategic Investments for Profitability
    Maintaining profitability in an uncertain environment requires strategic investments, capital discipline, and exploration of new revenue streams.
    Impact Areas Investment strategies, New Business Models, Oil and Gas, Renewable Energy
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Global Challenges
  • Streaming Service Stabilization
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Advertising
    • Media Consumption
    • Streaming Services
    • Consumer Attitudes
    • Entertainment

    Consumers are stabilizing their streaming subscriptions, with most planning to maintain their current number of services.

    DISQO: Consumer trends 2025 report
    Streaming Service Stabilization
    Consumers are stabilizing their streaming subscriptions, with most planning to maintain their current number of services.
    Impact Areas Advertising, Media Consumption, Streaming Services
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Entertainment
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