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Trends Themes Experiences Over Material Goods

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Experiences Over Material Goods 269
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Rural Revitalization & Migration
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Real estate
    • Retail
    • Rural Development
    • Urban planning
    • Business & Commerce
    • Consumer Attitudes
    • Lifestyle

    Consumers are migrating from urban centers to suburban and rural areas, seeking affordability and a simpler lifestyle.

    WGSN: Future consumer 2026
    Rural Revitalization & Migration
    Consumers are migrating from urban centers to suburban and rural areas, seeking affordability and a simpler lifestyle.
    Impact Areas Real estate, Retail, Rural Development, Urban planning
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Lifestyle
  • Run Clubs as Social Hubs
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • brand activations
    • Community Building
    • fitness
    • Consumer Attitudes
    • Culture
    • Lifestyle

    Run clubs are evolving into essential social hubs, offering a sense of community, networking opportunities, and a way to combat loneliness, particularly for Millennials and Gen Z.

    House Captain: StratTape Vol. 2
    Run Clubs as Social Hubs
    Run clubs are evolving into essential social hubs, offering a sense of community, networking opportunities, and a way to combat loneliness, particularly for Millennials and…
    Impact Areas brand activations, Community Building, fitness
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Lifestyle
  • Rule-Breaking Flavor Innovation
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Beer
    • Cocktails
    • Non-alcoholic beverages
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Brands are pushing boundaries with unexpected flavor combinations, blurring lines between categories and experimenting with classic cocktails and non-alcoholic beverages.

    Synergy: Alcohol 2025-2026 trend report
    Rule-Breaking Flavor Innovation
    Brands are pushing boundaries with unexpected flavor combinations, blurring lines between categories and experimenting with classic cocktails and non-alcoholic beverages.
    Impact Areas Beer, Cocktails, Non-alcoholic beverages
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Rule-Breaking Beverages
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Flavored lemonades
    • Hopped water
    • Non-alcoholic cocktails
    • Brands & Advertising
    • Business & Commerce
    • Food & Drink

    Brands push boundaries with innovative flavor combinations and formats, blurring lines between soft drinks and non-alcoholic beverages.

    Synergy: Soft drinks and non-alcoholic...
    Rule-Breaking Beverages
    Brands push boundaries with innovative flavor combinations and formats, blurring lines between soft drinks and non-alcoholic beverages.
    Impact Areas Flavored lemonades, Hopped water, Non-alcoholic cocktails
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Food & Drink
  • Rise of Entertainment Brands
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Advertising
    • Brand Building
    • Consumer goods
    • Marketing
    • Media
    • Brands & Advertising
    • Business & Commerce
    • Entertainment

    Brands are increasingly blurring the lines between business and culture, prioritizing entertainment to gain share of voice and market share.

    Smallworld: How brands win in...
    Rise of Entertainment Brands
    Brands are increasingly blurring the lines between business and culture, prioritizing entertainment to gain share of voice and market share.
    Impact Areas Advertising, Brand Building, Consumer goods, Marketing, Media
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Entertainment
  • Right-Sizing Single-Player Games
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • AAA Games
    • Game Design
    • Game Development
    • Business & Commerce
    • Entertainment

    Developers are exploring shorter single-player games as a response to rising development costs and changing player habits.

    Newzoo: Global Games Market Report
    Right-Sizing Single-Player Games
    Developers are exploring shorter single-player games as a response to rising development costs and changing player habits.
    Impact Areas AAA Games, Game Design, Game Development
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Entertainment
  • Retention Prioritized
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Customer Relationship Management
    • Marketing Budget Allocation
    • Player Lifetime Value
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    With rising acquisition costs, iGaming operators are shifting their focus from short-term acquisition to long-term player retention strategies.

    Softswiss: iGaming Trends 2025
    Retention Prioritized
    With rising acquisition costs, iGaming operators are shifting their focus from short-term acquisition to long-term player retention strategies.
    Impact Areas Customer Relationship Management, Marketing Budget Allocation, Player Lifetime Value
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Retail Personalization Imperative
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • E-commerce
    • Generative AI
    • Personalization
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Retailers are prioritizing personalization to improve conversions and customer loyalty, leveraging generative AI for 1:1 experiences.

    CB Insights: Tech trends 2025
    Retail Personalization Imperative
    Retailers are prioritizing personalization to improve conversions and customer loyalty, leveraging generative AI for 1:1 experiences.
    Impact Areas E-commerce, Generative AI, Personalization, Retail
    Themes AI-Driven Transformation, Experiences Over Material Goods
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Repurposed City Design
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Architecture
    • Sustainable development
    • Urban planning
    • Global Challenges
    • Sustainability
    • Travel & Tourism

    Urban design prioritizes sustainability and livability, repurposing existing structures and integrating nature into cityscapes.

    Lemongrass: Travel trend report 2025
    Repurposed City Design
    Urban design prioritizes sustainability and livability, repurposing existing structures and integrating nature into cityscapes.
    Impact Areas Architecture, Sustainable development, Urban planning
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Global Challenges, Sustainability, Travel & Tourism
  • Relaxed Slouchy Silhouettes
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Fashion
    • Retail
    • Consumer Attitudes
    • Lifestyle

    Comfort and ease are paramount, with slouchy tailoring, wide-leg pants, and loosely woven knits gaining popularity.

    Stitchfix: 2025 style forecast
    Relaxed Slouchy Silhouettes
    Comfort and ease are paramount, with slouchy tailoring, wide-leg pants, and loosely woven knits gaining popularity.
    Impact Areas Fashion, Retail
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Lifestyle
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