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Trends Themes Experiences Over Material Goods

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Experiences Over Material Goods 269
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Short-Form Video Dominance
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Advertising
    • Content creation
    • E-commerce
    • Social Media Marketing
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Short-form video, particularly Reels, is experiencing explosive growth and driving significant engagement and marketing effectiveness.

    Meta: Rethinking media mix effectiveness
    Short-Form Video Dominance
    Short-form video, particularly Reels, is experiencing explosive growth and driving significant engagement and marketing effectiveness.
    Impact Areas Advertising, Content creation, E-commerce, Social Media Marketing
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
  • Shifting Customer Expectations
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Customer Experience
    • Marketing
    • Product Development
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms

    Customer expectations are evolving faster than businesses can adapt, driven by increased connectivity, information access, and demand for personalized experiences.

    Interbrand: Best Global Brands Report
    Shifting Customer Expectations
    Customer expectations are evolving faster than businesses can adapt, driven by increased connectivity, information access, and demand for personalized experiences.
    Impact Areas Customer Experience, Marketing, Product Development
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  • Set-Jetting Influences Travel
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Destination marketing
    • Film industry
    • Tourism
    • Entertainment
    • Travel & Tourism

    Movies, TV shows, and streaming services are significantly influencing travel decisions and destinations.

    Expedia: Unpack 25, the trends...
    Set-Jetting Influences Travel
    Movies, TV shows, and streaming services are significantly influencing travel decisions and destinations.
    Impact Areas Destination marketing, Film industry, Tourism
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Entertainment, Travel & Tourism
  • Set-Jetting Adventures
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Destination marketing
    • Film and TV industries
    • Local economies
    • Business & Commerce
    • Entertainment
    • Travel & Tourism

    Screen tourism is booming, with travelers inspired by films and TV series to visit iconic filming locations, driving tourism growth and local economies.

    Euronews: 2025 travel trend report
    Set-Jetting Adventures
    Screen tourism is booming, with travelers inspired by films and TV series to visit iconic filming locations, driving tourism growth and local economies.
    Impact Areas Destination marketing, Film and TV industries, Local economies
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Entertainment, Travel & Tourism
  • Sentimental Inflation: Emotional Value
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Art & Design
    • Experiences
    • Fashion & Accessories
    • Retail
    • Consumer Attitudes
    • Culture

    Consumers are placing increasing value on the emotional resonance of their possessions, prioritizing sentimental value over material worth.

    Nextatlas: Unveiling 2025
    Sentimental Inflation: Emotional Value
    Consumers are placing increasing value on the emotional resonance of their possessions, prioritizing sentimental value over material worth.
    Impact Areas Art & Design, Experiences, Fashion & Accessories, Retail
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture
  • Senior Living Redefined
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Healthcare
    • Real estate
    • Senior Living
    • Urban planning
    • Health & Wellness
    • Lifestyle
    • The Home

    Healthier, tech-savvy older adults are reinventing 55+ communities, demanding more choice, wellness, inclusion, and connection.

    Gensler: Design forecast 2025
    Senior Living Redefined
    Healthier, tech-savvy older adults are reinventing 55+ communities, demanding more choice, wellness, inclusion, and connection.
    Impact Areas Healthcare, Real estate, Senior Living, Urban planning
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Health & Wellness, Lifestyle, The Home
  • Second-Life Broadcasting
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Entertainment
    • Media
    • Social Media
    • Brands & Advertising
    • Digital Platforms
    • Entertainment

    Older content finds new life through online commentary, curation, and re-broadcasting, extending its lifespan and engagement.

    Horizon Media: Top trends 2025
    Second-Life Broadcasting
    Older content finds new life through online commentary, curation, and re-broadcasting, extending its lifespan and engagement.
    Impact Areas Entertainment, Media, Social Media
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Entertainment
  • Seasonal Celebration Treats
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Bakery
    • Confectionery
    • Desserts
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Seasonal occasions drive innovation and consumer interest in limited-edition flavors and festive products.

    Synergy: Dairy 2025-2026 trend report
    Seasonal Celebration Treats
    Seasonal occasions drive innovation and consumer interest in limited-edition flavors and festive products.
    Impact Areas Bakery, Confectionery, Desserts
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Seasonal Celebration Treats
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Bakery
    • Desserts
    • Seasonal Products
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Seasonal occasions drive innovation and premiumization in sweet goods, with consumers seeking unique and celebratory flavors.

    Synergy: Sweet goods 2025 2026...
    Seasonal Celebration Treats
    Seasonal occasions drive innovation and premiumization in sweet goods, with consumers seeking unique and celebratory flavors.
    Impact Areas Bakery, Desserts, Seasonal Products
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Scenic Rail Travel Revival
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Destination accessibility
    • Sustainable tourism
    • Transportation
    • Global Challenges
    • Sustainability
    • Travel & Tourism

    Train travel is experiencing a resurgence, driven by eco-conscious travelers seeking sustainable and scenic alternatives to flying.

    Euronews: 2025 travel trend report
    Scenic Rail Travel Revival
    Train travel is experiencing a resurgence, driven by eco-conscious travelers seeking sustainable and scenic alternatives to flying.
    Impact Areas Destination accessibility, Sustainable tourism, Transportation
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Global Challenges, Sustainability, Travel & Tourism
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