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Trends Themes Experiences Over Material Goods

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Experiences Over Material Goods 269
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Immersive Marketing with AR/VR
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Entertainment
    • Gaming
    • Retail
    • Brands & Advertising
    • Emerging Technology

    AR and VR technologies are transforming marketing by offering immersive experiences that deepen consumer engagement and create memorable interactions.

    Aeroplane 2025: Branding trends report
    Immersive Marketing with AR/VR
    AR and VR technologies are transforming marketing by offering immersive experiences that deepen consumer engagement and create memorable interactions.
    Impact Areas Entertainment, Gaming, Retail
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Emerging Technology
  • Generational Digital Divide
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Marketing
    • Media Consumption
    • Technology Adoption
    • Consumer Attitudes
    • Digital Platforms
    • Media & Information

    A significant digital divide exists between generations, with Gen Z and Millennials more digitally immersed than older cohorts.

    Activate: Technology and media outlook...
    Generational Digital Divide
    A significant digital divide exists between generations, with Gen Z and Millennials more digitally immersed than older cohorts.
    Impact Areas Marketing, Media Consumption, Technology Adoption
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Digital Platforms, Media & Information
  • AR/VR Integration in Daily Life
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Education
    • Entertainment
    • Healthcare
    • Retail
    • Digital Platforms
    • Emerging Technology
    • Entertainment

    Augmented and virtual reality are becoming increasingly integrated into daily life, transforming interaction, entertainment, and learning.

    Abstrato Ventures: Macrotendencias 2024 2025
    AR/VR Integration in Daily Life
    Augmented and virtual reality are becoming increasingly integrated into daily life, transforming interaction, entertainment, and learning.
    Impact Areas Education, Entertainment, Healthcare, Retail
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Digital Platforms, Emerging Technology, Entertainment
  • Hyper-Flexible Time Demand
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Hospitality
    • Technology
    • Travel
    • Workplace
    • Business & Commerce
    • Lifestyle
    • The Workplace

    Society's perception of time is shifting, with increasing demand for flexibility and control over how time is spent, driven by rapid technological advancements.

    Accor: The new quality of...
    Hyper-Flexible Time Demand
    Society's perception of time is shifting, with increasing demand for flexibility and control over how time is spent, driven by rapid technological advancements.
    Impact Areas Hospitality, Technology, Travel, Workplace
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Lifestyle, The Workplace
  • Slowing Down and Time Out
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Hospitality
    • Mental Health
    • Travel
    • Wellness
    • Health & Wellness
    • Lifestyle

    In response to the accelerating pace of life, individuals are prioritizing self-care, wellness, and disconnecting from technology to recharge.

    Accor: The new quality of...
    Slowing Down and Time Out
    In response to the accelerating pace of life, individuals are prioritizing self-care, wellness, and disconnecting from technology to recharge.
    Impact Areas Hospitality, Mental Health, Travel, Wellness
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Health & Wellness, Lifestyle
  • Embracing Generational Legacy
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Family Dynamics
    • Hospitality
    • Travel
    • Workplace
    • Family
    • Travel & Tourism

    Increased longevity and co-existence of multiple generations are driving a trend towards intergenerational travel and activities.

    Accor: The new quality of...
    Embracing Generational Legacy
    Increased longevity and co-existence of multiple generations are driving a trend towards intergenerational travel and activities.
    Impact Areas Family Dynamics, Hospitality, Travel, Workplace
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Family, Travel & Tourism
  • Meaningful Connections Rise
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Communities
    • Hospitality
    • Social Clubs
    • Travel
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    People are seeking deeper connections with others, driving a resurgence in social clubs, impact travel, and community engagement.

    Accor: The new quality of...
    Meaningful Connections Rise
    People are seeking deeper connections with others, driving a resurgence in social clubs, impact travel, and community engagement.
    Impact Areas Communities, Hospitality, Social Clubs, Travel
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Blended Living Movement
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Hospitality
    • Real estate
    • Travel
    • Workplace
    • Lifestyle
    • The Workplace
    • Travel & Tourism

    The lines between work and leisure are blurring, leading to a demand for flexible accommodations and services that cater to blended lifestyles.

    Accor: The new quality of...
    Blended Living Movement
    The lines between work and leisure are blurring, leading to a demand for flexible accommodations and services that cater to blended lifestyles.
    Impact Areas Hospitality, Real estate, Travel, Workplace
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Lifestyle, The Workplace, Travel & Tourism
  • Multi-Tasking Media Consumption
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Media
    • Technology
    • Consumer Attitudes
    • Digital Platforms
    • Media & Information

    Consumers are increasingly multi-tasking while using technology and media, driving growth in overall engagement.

    Activate Consulting: Technology and media...
    Multi-Tasking Media Consumption
    Consumers are increasingly multi-tasking while using technology and media, driving growth in overall engagement.
    Impact Areas Advertising, Media, Technology
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Consumer Attitudes, Digital Platforms, Media & Information
  • Mobile Gaming Dominance
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Esports
    • Gaming
    • Mobile Technology
    • Business & Commerce
    • Entertainment

    Mobile gaming continues to drive the majority of video game revenue growth, with the global gamer population expanding.

    Activate Consulting: Technology and media...
    Mobile Gaming Dominance
    Mobile gaming continues to drive the majority of video game revenue growth, with the global gamer population expanding.
    Impact Areas Esports, Gaming, Mobile Technology
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Entertainment
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