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Trends Themes Experiences Over Material Goods

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Experiences Over Material Goods 269
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • MeMooners Reshape Travel
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Activities
    • Dining
    • Hospitality
    • Business & Commerce
    • Consumer Attitudes
    • Travel & Tourism

    Solo leisure travelers, or "MeMooners," are becoming a significant force, demanding recognition and personalized experiences.

    Hilton: 2025 trends report
    MeMooners Reshape Travel
    Solo leisure travelers, or "MeMooners," are becoming a significant force, demanding recognition and personalized experiences.
    Impact Areas Activities, Dining, Hospitality
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes, Travel & Tourism
  • Meaningful Connections Rise
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Communities
    • Hospitality
    • Social Clubs
    • Travel
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    People are seeking deeper connections with others, driving a resurgence in social clubs, impact travel, and community engagement.

    Accor: The new quality of...
    Meaningful Connections Rise
    People are seeking deeper connections with others, driving a resurgence in social clubs, impact travel, and community engagement.
    Impact Areas Communities, Hospitality, Social Clubs, Travel
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Maximized Vacation Experiences
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Hospitality
    • Tourism
    • Travel
    • Consumer Attitudes
    • Lifestyle
    • Travel & Tourism

    Travelers seek a balance of relaxation and high-impact adventures to maximize their vacation time and financial investment.

    Hilton: 2025 trends report fact...
    Maximized Vacation Experiences
    Travelers seek a balance of relaxation and high-impact adventures to maximize their vacation time and financial investment.
    Impact Areas Hospitality, Tourism, Travel
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Lifestyle, Travel & Tourism
  • Mass Customization of Work
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Employee engagement
    • Performance Management
    • Work-life balance
    • Business & Commerce
    • The Workplace

    The consumer mentality is driving demand for personalized work experiences, including how, what, and where work is done.

    Mercer: HR trends for 2025
    Mass Customization of Work
    The consumer mentality is driving demand for personalized work experiences, including how, what, and where work is done.
    Impact Areas Employee engagement, Performance Management, Work-life balance
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, The Workplace
  • Martech and Loyalty Tech Merge
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • Customer Loyalty
    • Data management
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Driven by economic pressures and customer demand for seamless experiences, marketing and loyalty technologies are converging.

    Forrester: Predictions 2025 B2C CX
    Martech and Loyalty Tech Merge
    Driven by economic pressures and customer demand for seamless experiences, marketing and loyalty technologies are converging.
    Impact Areas Customer Loyalty, Data management, Marketing
    Themes AI-Driven Transformation, Experiences Over Material Goods
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Luxury Travel Reshapes Industry
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Experiences
    • Hospitality
    • Luxury Goods
    • Business & Commerce
    • Consumer Attitudes
    • Travel & Tourism

    Luxury travelers continue to influence travel trends, prioritizing unique experiences and driving demand for high-end accommodations.

    Hilton: 2025 trends report
    Luxury Travel Reshapes Industry
    Luxury travelers continue to influence travel trends, prioritizing unique experiences and driving demand for high-end accommodations.
    Impact Areas Experiences, Hospitality, Luxury Goods
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes, Travel & Tourism
  • Luxury Shopper Demographics Shift
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Luxury Goods
    • Marketing
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Younger generations, particularly Millennials and Gen Z, are increasingly participating in the luxury market, reshaping brand expectations.

    Ipsos: Snapchat exploring trends in...
    Luxury Shopper Demographics Shift
    Younger generations, particularly Millennials and Gen Z, are increasingly participating in the luxury market, reshaping brand expectations.
    Impact Areas Luxury Goods, Marketing, Retail
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Luxury Reinvention Imperative
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Beauty
    • Fashion
    • Luxury Goods
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Luxury brands must reinvent themselves to thrive in a changing market marked by evolving customer expectations and economic headwinds.

    Accenture: How luxury brands are...
    Luxury Reinvention Imperative
    Luxury brands must reinvent themselves to thrive in a changing market marked by evolving customer expectations and economic headwinds.
    Impact Areas Beauty, Fashion, Luxury Goods, Retail
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Longevity through Connection
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Community Development
    • Healthcare
    • Travel
    • Wellness
    • Consumer Attitudes
    • Culture
    • Health & Wellness

    Social connection is emerging as a key factor in longevity, driving demand for experiences that foster community and well-being.

    Design Hotels: Further forecast 2025
    Longevity through Connection
    Social connection is emerging as a key factor in longevity, driving demand for experiences that foster community and well-being.
    Impact Areas Community Development, Healthcare, Travel, Wellness
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Health & Wellness
  • Livestream Commerce Growth
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Building
    • E-commerce
    • Social Commerce
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Livestreaming is transforming commerce and brand building, particularly in China, with a focus on engaging narratives and consumer sentiment.

    Kantar: Marketing trends 2025
    Livestream Commerce Growth
    Livestreaming is transforming commerce and brand building, particularly in China, with a focus on engaging narratives and consumer sentiment.
    Impact Areas Brand Building, E-commerce, Social Commerce
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
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