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Trends Themes Authenticity and Transparency Reign Supreme

Your trends

Authenticity and Transparency Reign Supreme 354
AI-Driven Transformation 454
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Trust by Design
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • AI Ethics
    • Content Authenticity
    • Data Privacy
    • Deepfakes
    • Misinformation
    • Brands & Advertising
    • Cybersecurity
    • Emerging Technology

    Building trust in a post-truth world requires proactive measures, including verifying content creators and sources, detecting deepfakes, and establishing ethical AI frameworks.

    OMG: Futures closer to the...
    Trust by Design
    Building trust in a post-truth world requires proactive measures, including verifying content creators and sources, detecting deepfakes, and establishing ethical AI frameworks.
    • Brands & Advertising
    • Cybersecurity
    • Emerging Technology
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    Impact Areas AI Ethics, Content Authenticity, Data Privacy, Deepfakes, Misinformation
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Cybersecurity, Emerging Technology
  • Type Against Homogeny
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Branding
    • Graphic Design
    • Typography
    • Visual Communication
    • Brands & Advertising
    • Culture

    In response to visual homogeneity, brands are embracing playful, subversive, and expressive typography that breaks conventions and reflects brand identity.

    D&AD: Trend report
    Type Against Homogeny
    In response to visual homogeneity, brands are embracing playful, subversive, and expressive typography that breaks conventions and reflects brand identity.
    • Brands & Advertising
    • Culture
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    Impact Areas Branding, Graphic Design, Typography, Visual Communication
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Culture
  • Unconventional Compositions
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Photography
    • Social Media
    • Videography
    • Brands & Advertising
    • Culture
    • Media & Information

    Visual storytelling through unusual angles, crops, and motion blur, prioritizing atmosphere over meticulous staging.

    Stocksy: Visual Insights Report 2025
    Unconventional Compositions
    Visual storytelling through unusual angles, crops, and motion blur, prioritizing atmosphere over meticulous staging.
    • Brands & Advertising
    • Culture
    • Media & Information
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Advertising, Photography, Social Media, Videography
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Culture, Media & Information
  • Unified Audio Measurement
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Advertising ROI
    • Campaign Measurement
    • Media Planning
    • Brands & Advertising
    • Business & Commerce
    • Media & Information

    Publishers, agencies, and measurement partners are collaborating to develop unified audio measurement solutions that bridge the gap between over-the-air, digital streaming, and podcast ads.

    Audacy: Share of audio trends
    Unified Audio Measurement
    Publishers, agencies, and measurement partners are collaborating to develop unified audio measurement solutions that bridge the gap between over-the-air, digital streaming, and podcast ads.
    • Brands & Advertising
    • Business & Commerce
    • Media & Information
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    Impact Areas Advertising ROI, Campaign Measurement, Media Planning
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce, Media & Information
  • User-Generated Content
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Community Engagement
    • Fundraising
    • Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    User-generated content (UGC) builds trust and engagement, offering authentic stories from supporters.

    HubSpot: Nonprofit marketing and fundraising...
    User-Generated Content
    User-generated content (UGC) builds trust and engagement, offering authentic stories from supporters.
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Community Engagement, Fundraising, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Valuing Human Creativity
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Art
    • Craftsmanship
    • Design
    • Technology
    • Consumer Attitudes
    • Culture
    • Emerging Technology

    The rise of AI is prompting a renewed appreciation for human craftsmanship and artistry, leading to a demand for handmade objects and authentic creative expression.

    Nordsjo: Paint Colour Trends 2025
    Valuing Human Creativity
    The rise of AI is prompting a renewed appreciation for human craftsmanship and artistry, leading to a demand for handmade objects and authentic creative expression.
    • Consumer Attitudes
    • Culture
    • Emerging Technology
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    Impact Areas Art, Craftsmanship, Design, Technology
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Emerging Technology
  • Versatile Spice Blends
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Consumer Packaged Goods
    • Food Industry
    • Spice Market
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness

    Middle Eastern spices like Hawaij and Black Lime are gaining popularity due to their versatile flavor profiles and perceived health benefits.

    Tastewise: Flavor chase top trend...
    Versatile Spice Blends
    Middle Eastern spices like Hawaij and Black Lime are gaining popularity due to their versatile flavor profiles and perceived health benefits.
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    Impact Areas Consumer Packaged Goods, Food Industry, Spice Market
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Health & Wellness
  • Video Content Dominance
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content creation
    • Platform Selection
    • Social Media Strategy
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Video continues to be the most effective social media strategy, with short-form video on platforms like TikTok and Reels driving significant engagement.

    Creator IQ: The state of...
    Video Content Dominance
    Video continues to be the most effective social media strategy, with short-form video on platforms like TikTok and Reels driving significant engagement.
    • Brands & Advertising
    • Digital Platforms
    • Media & Information
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Content creation, Platform Selection, Social Media Strategy
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
  • Video Podcasts Ascend
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Media
    • News
    • Politics
    • Culture
    • Digital Platforms
    • Media & Information

    Video podcasts are gaining prominence, transforming the media landscape and creating newsworthy moments with cultural relevance.

    YouTube: Global trends report
    Video Podcasts Ascend
    Video podcasts are gaining prominence, transforming the media landscape and creating newsworthy moments with cultural relevance.
    • Culture
    • Digital Platforms
    • Media & Information
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Media, News, Politics
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Culture, Digital Platforms, Media & Information
  • Viewer-Driven Content Curation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Content Discovery
    • Streaming platforms
    • Consumer Attitudes
    • Digital Platforms
    • Media & Information

    Viewers actively curate their own media experiences, leading to increased engagement and ownership.

    YouTube: Why we watch 2.0...
    Viewer-Driven Content Curation
    Viewers actively curate their own media experiences, leading to increased engagement and ownership.
    • Consumer Attitudes
    • Digital Platforms
    • Media & Information
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Advertising, Content Discovery, Streaming platforms
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Digital Platforms, Media & Information
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