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Trends Themes Authenticity and Transparency Reign Supreme

Your trends

Authenticity and Transparency Reign Supreme 354
AI-Driven Transformation 454
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Comforting Classics Elevated
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Food delivery services
    • Ready meals
    • Restaurants
    • Consumer Attitudes
    • Food & Drink

    Consumers seek comfort in familiar dishes, but with a gourmet twist or nostalgic inspiration from global cuisines.

    Synergy: Ready meals 2025-2026 trend...
    Comforting Classics Elevated
    Consumers seek comfort in familiar dishes, but with a gourmet twist or nostalgic inspiration from global cuisines.
    Impact Areas Food delivery services, Ready meals, Restaurants
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink
  • Comforting Classic Flavors
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Bakery
    • Desserts
    • Food Service
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Consumers seek solace in familiar and nostalgic flavors, with a focus on classic desserts and retro profiles.

    Synergy: Dairy 2025-2026 trend report
    Comforting Classic Flavors
    Consumers seek solace in familiar and nostalgic flavors, with a focus on classic desserts and retro profiles.
    Impact Areas Bakery, Desserts, Food Service
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Collective Creator Marketing Power
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand strategy
    • Content creation
    • Influencer marketing
    • Marketing
    • Brands & Advertising
    • Business & Commerce

    Influencer collectives are gaining prominence, offering brands a powerful way to amplify reach, build trust, and engage diverse audiences.

    Artlist: Trend report 2025
    Collective Creator Marketing Power
    Influencer collectives are gaining prominence, offering brands a powerful way to amplify reach, build trust, and engage diverse audiences.
    Impact Areas Brand strategy, Content creation, Influencer marketing, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
  • Cluttercore: Friendly Chaos
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Interior Design
    • Product Design
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Gen Z is driving the Cluttercore trend, a maximalist aesthetic that embraces "friendly chaos" and celebrates unique, authentic interiors as a rebellion against minimalism.

    Depositphotos: Creative trends 2025
    Cluttercore: Friendly Chaos
    Gen Z is driving the Cluttercore trend, a maximalist aesthetic that embraces "friendly chaos" and celebrates unique, authentic interiors as a rebellion against minimalism.
    Impact Areas Advertising, Interior Design, Product Design, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Chaotic Content Reigns
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Identity
    • Content creation
    • Social Media Marketing
    • Brands & Advertising
    • Culture
    • Media & Information

    The demand for unhinged and unpredictable content continues to grow, pushing creators and brands to embrace absurdity and originality.

    Ok Cool: Gatekeeping information is...
    Chaotic Content Reigns
    The demand for unhinged and unpredictable content continues to grow, pushing creators and brands to embrace absurdity and originality.
    Impact Areas Brand Identity, Content creation, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Culture, Media & Information
  • Chaos-Driven Content
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand strategy
    • Content creation
    • Digital Marketing
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    The unpredictable nature of online trends necessitates a shift towards embracing randomness and absurdity in content creation.

    Mørning: The age of relevance
    Chaos-Driven Content
    The unpredictable nature of online trends necessitates a shift towards embracing randomness and absurdity in content creation.
    Impact Areas Brand strategy, Content creation, Digital Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
  • Chain Reaction Disruptions
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Trust
    • Food Security
    • Food supply chains
    • Global Trade
    • Brands & Advertising
    • Business & Commerce
    • Food & Drink

    Frequent supply chain disruptions require brands to build trust and transparency around new origins, ingredients, and flavors.

    Mintel: 2025 global food and...
    Chain Reaction Disruptions
    Frequent supply chain disruptions require brands to build trust and transparency around new origins, ingredients, and flavors.
    Impact Areas Consumer Trust, Food Security, Food supply chains, Global Trade
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Food & Drink
  • Cautious AI Adoption
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • AI development
    • Customer service
    • Data Privacy
    • Consumer Attitudes
    • Data & Privacy
    • Emerging Technology

    Consumers are expressing concerns about data privacy and trust with AI, impacting the adoption of AI-powered technologies and services.

    Nielsen: Guide to 2025 mid-year...
    Cautious AI Adoption
    Consumers are expressing concerns about data privacy and trust with AI, impacting the adoption of AI-powered technologies and services.
    Impact Areas AI development, Customer service, Data Privacy
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Data & Privacy, Emerging Technology
  • Building Trust Through Conversation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Building
    • Customer Relations
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are prioritizing genuine engagement and two-way communication to build trust with consumers.

    TikTok: What's Next 2025 Trend...
    Building Trust Through Conversation
    Brands are prioritizing genuine engagement and two-way communication to build trust with consumers.
    Impact Areas Brand Building, Customer Relations, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Budget Shift to Walled Gardens
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Budget Allocation
    • Media Buying
    • Programmatic Advertising
    • Social Media Platforms
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Marketers are increasing their budget allocation towards walled gardens like Meta, TikTok, and Snapchat, driven by the desire for better targeting and performance.

    Smartly: Digital Advertising Trends 2025
    Budget Shift to Walled Gardens
    Marketers are increasing their budget allocation towards walled gardens like Meta, TikTok, and Snapchat, driven by the desire for better targeting and performance.
    Impact Areas Budget Allocation, Media Buying, Programmatic Advertising, Social Media Platforms
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
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