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Trends Subcategories Sustainable Business

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Ethical Consumption Prioritization
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Consumer goods
    • Data Privacy
    • Retail
    • Consumer Attitudes
    • Data & Privacy
    • Sustainability

    Consumers will demand transparency and ethical practices from brands, prioritizing sustainable products and data privacy.

    McKinsey: Ultra violet femtech+futures+2035
    Ethical Consumption Prioritization
    Consumers will demand transparency and ethical practices from brands, prioritizing sustainable products and data privacy.
    Impact Areas Consumer goods, Data Privacy, Retail
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Data & Privacy, Sustainability
  • Ethical and Sustainable Marketing
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Brand Reputation
    • Consumer Behavior
    • Supply Chain Management
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes
    • Sustainability

    Consumers are increasingly drawn to brands that prioritize ethical sourcing, sustainability, and social responsibility, demanding transparency and accountability.

    Aeroplane 2025: Branding trends report
    Ethical and Sustainable Marketing
    Consumers are increasingly drawn to brands that prioritize ethical sourcing, sustainability, and social responsibility, demanding transparency and accountability.
    Impact Areas Brand Reputation, Consumer Behavior, Supply Chain Management
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes, Sustainability
  • ESG as Travel Imperative
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Community Development
    • Eco-Tourism
    • Responsible Travel
    • Sustainable tourism
    • Sustainability
    • Travel & Tourism

    Environmental and social responsibility are becoming increasingly important for travelers, driving demand for sustainable tourism practices.

    Google: NextGen travelers and destinations
    ESG as Travel Imperative
    Environmental and social responsibility are becoming increasingly important for travelers, driving demand for sustainable tourism practices.
    Impact Areas Community Development, Eco-Tourism, Responsible Travel, Sustainable tourism
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Sustainability, Travel & Tourism
  • Eco-Ethical High-Performance Beauty
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Biotech Ingredients
    • Circular Economy
    • Sustainable Packaging
    • Brands & Advertising
    • Consumer Attitudes
    • Sustainability

    Consumers demand sustainable beauty solutions that seamlessly blend ethical practices with high performance, pushing brands to address climate change and eco-ethical concerns.

    Mintel: 2025 Global Beauty and...
    Eco-Ethical High-Performance Beauty
    Consumers demand sustainable beauty solutions that seamlessly blend ethical practices with high performance, pushing brands to address climate change and eco-ethical concerns.
    Impact Areas Biotech Ingredients, Circular Economy, Sustainable Packaging
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Sustainability
  • Eco Logical
    • Values-Driven Consumption
    • FMCG
    • Packaging
    • Retail
    • Sustainability
    • Consumer Attitudes
    • Global Challenges
    • Sustainability

    Consumers continue to prioritize environmental responsibility, but with a pragmatic focus on affordability and tangible benefits.

    Euromonitor: Top global consumer trends...
    Eco Logical
    Consumers continue to prioritize environmental responsibility, but with a pragmatic focus on affordability and tangible benefits.
    Impact Areas FMCG, Packaging, Retail, Sustainability
    Themes Values-Driven Consumption
    Categories Consumer Attitudes, Global Challenges, Sustainability
  • Data Center Energy Efficiency Push
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Data Center Operations
    • Hardware Manufacturers
    • Sustainability Initiatives
    • Business & Commerce
    • Global Challenges
    • Sustainability

    Improving data center energy efficiency is crucial for mitigating environmental impact, with focus on PUE, idle power, and computing performance.

    Deloitte: A study of AI's...
    Data Center Energy Efficiency Push
    Improving data center energy efficiency is crucial for mitigating environmental impact, with focus on PUE, idle power, and computing performance.
    Impact Areas Data Center Operations, Hardware Manufacturers, Sustainability Initiatives
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Global Challenges, Sustainability
  • Creator Value Alignment
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Partnerships
    • Creator Selection
    • Social Responsibility
    • Brands & Advertising
    • Culture
    • Sustainability

    Creators are increasingly prioritizing brand values, particularly inclusivity, sustainability, and social justice, when choosing partnerships.

    Creator IQ: The state of...
    Creator Value Alignment
    Creators are increasingly prioritizing brand values, particularly inclusivity, sustainability, and social justice, when choosing partnerships.
    Impact Areas Brand Partnerships, Creator Selection, Social Responsibility
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Culture, Sustainability
  • Climate Change Risk
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Business Models
    • Regulatory Compliance
    • Supply Chain Management
    • Sustainability Reporting
    • Business & Commerce
    • Global Challenges
    • Sustainability

    Climate change is becoming a major concern, driving regulatory changes, impacting business models, and requiring increased sustainability reporting.

    ECIIA: Asia Pacific risk in...
    Climate Change Risk
    Climate change is becoming a major concern, driving regulatory changes, impacting business models, and requiring increased sustainability reporting.
    Impact Areas Business Models, Regulatory Compliance, Supply Chain Management, Sustainability Reporting
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Global Challenges, Sustainability
  • Climate Action Momentum
    • Values-Driven Consumption
    • Business Practices
    • Energy
    • Environment
    • Business & Commerce
    • Global Challenges
    • Sustainability

    The global push for sustainable solutions is accelerating, with increasing investment in energy transition and a growing focus on biodiversity and the circular economy.

    HSBC: GPB investment outlook new...
    Climate Action Momentum
    The global push for sustainable solutions is accelerating, with increasing investment in energy transition and a growing focus on biodiversity and the circular economy.
    Impact Areas Business Practices, Energy, Environment
    Themes Values-Driven Consumption
    Categories Business & Commerce, Global Challenges, Sustainability
  • Care & Community Focus
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • Healthcare
    • Sustainability
    • Wellness
    • Consumer Attitudes
    • Culture
    • Sustainability

    Consumers are prioritizing care for themselves, others, and the planet, seeking community and connection.

    WGSN: Future consumer 2026
    Care & Community Focus
    Consumers are prioritizing care for themselves, others, and the planet, seeking community and connection.
    Impact Areas Community Development, Healthcare, Sustainability, Wellness
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Sustainability
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