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Trends Subcategories Sustainable Business

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Luxury Sustainability Struggle
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Hospitality industry
    • Luxury travel
    • Sustainability
    • Consumer Attitudes
    • Sustainability
    • Travel & Tourism

    Luxury travelers seek sustainable options but are reluctant to compromise on comfort and opulence.

    Lemongrass: Travel trend report 2025
    Luxury Sustainability Struggle
    Luxury travelers seek sustainable options but are reluctant to compromise on comfort and opulence.
    Impact Areas Hospitality industry, Luxury travel, Sustainability
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Sustainability, Travel & Tourism
  • Localized Impact: Action Over Words
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Trust
    • Community Development
    • Corporate Social Responsibility
    • Sustainability
    • Brands & Advertising
    • Business & Commerce
    • Sustainability

    Brands are moving beyond purpose-driven campaigns to impact-driven initiatives that deliver tangible, sustainable solutions for local communities.

    D&AD: Trend report
    Localized Impact: Action Over Words
    Brands are moving beyond purpose-driven campaigns to impact-driven initiatives that deliver tangible, sustainable solutions for local communities.
    Impact Areas Brand Trust, Community Development, Corporate Social Responsibility, Sustainability
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Sustainability
  • Living Fences for Privacy
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Environmental conservation
    • landscaping
    • Real estate
    • Consumer Attitudes
    • Sustainability
    • The Home

    Living fences are replacing traditional fences, offering aesthetic and ecological benefits while enhancing privacy.

    Garden Media: 2025 garden trends
    Living Fences for Privacy
    Living fences are replacing traditional fences, offering aesthetic and ecological benefits while enhancing privacy.
    Impact Areas Environmental conservation, landscaping, Real estate
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Sustainability, The Home
  • Inventory Management
    • AI-Driven Transformation
    • Values-Driven Consumption
    • Inventory Management
    • Profitability
    • Supply chain
    • Sustainability
    • Brands & Advertising
    • Business & Commerce
    • Sustainability

    Brands are prioritizing inventory excellence to address overstock, stockouts, and sustainability concerns.

    McKinsey: The state of fashion...
    Inventory Management
    Brands are prioritizing inventory excellence to address overstock, stockouts, and sustainability concerns.
    Impact Areas Inventory Management, Profitability, Supply chain, Sustainability
    Themes AI-Driven Transformation, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Sustainability
  • Integrated Sustainability Marketing
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Brand Purpose
    • Consumer Behavior
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Sustainability

    Sustainability is becoming a core business imperative, requiring marketers to develop authentic and impactful strategies.

    Kantar: Marketing trends 2025
    Integrated Sustainability Marketing
    Sustainability is becoming a core business imperative, requiring marketers to develop authentic and impactful strategies.
    Impact Areas Brand Purpose, Consumer Behavior, Marketing
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Sustainability
  • Integrated Sustainability Lifestyle
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Agriculture
    • Consumer goods
    • Energy
    • Fashion
    • Consumer Attitudes
    • Lifestyle
    • Sustainability

    Sustainability is becoming deeply integrated into lifestyles, influencing choices from food to energy consumption.

    Abstrato Ventures: Macrotendencias 2024 2025
    Integrated Sustainability Lifestyle
    Sustainability is becoming deeply integrated into lifestyles, influencing choices from food to energy consumption.
    Impact Areas Agriculture, Consumer goods, Energy, Fashion
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Lifestyle, Sustainability
  • Insufficient Climate Action
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Economic Development
    • Environment
    • Public Health
    • Global Challenges
    • Government & Politics
    • Sustainability

    Despite increased efforts, current actions to mitigate climate change are insufficient to meet international targets, posing risks to future well-being.

    OECD: How's Life 2024
    Insufficient Climate Action
    Despite increased efforts, current actions to mitigate climate change are insufficient to meet international targets, posing risks to future well-being.
    Impact Areas Economic Development, Environment, Public Health
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Global Challenges, Government & Politics, Sustainability
  • Future-Forward Spirits Industry
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • Diversity and Inclusion
    • Sustainability
    • Business & Commerce
    • Culture
    • Sustainability

    The spirits industry is prioritizing purpose and progress, focusing on sustainability, diversity, and community empowerment.

    Bacardi: Cocktail trends report 2025
    Future-Forward Spirits Industry
    The spirits industry is prioritizing purpose and progress, focusing on sustainability, diversity, and community empowerment.
    Impact Areas Community Development, Diversity and Inclusion, Sustainability
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture, Sustainability
  • Foraged Floral Designs
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • environmental awareness
    • floral design
    • gardening
    • Culture
    • Lifestyle
    • Sustainability

    People are embracing flower foraging, creating arrangements from locally sourced natural materials.

    Garden Media Group: 2025 garden...
    Foraged Floral Designs
    People are embracing flower foraging, creating arrangements from locally sourced natural materials.
    Impact Areas environmental awareness, floral design, gardening
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Lifestyle, Sustainability
  • Evolving Customer Values
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Customer Experience
    • Luxury branding
    • Marketing
    • Retail Strategy
    • Business & Commerce
    • Consumer Attitudes
    • Sustainability

    Modern luxury consumers prioritize sustainability, personalization, and seamless omnichannel experiences, challenging traditional notions of luxury.

    Accenture: How luxury brands are...
    Evolving Customer Values
    Modern luxury consumers prioritize sustainability, personalization, and seamless omnichannel experiences, challenging traditional notions of luxury.
    Impact Areas Customer Experience, Luxury branding, Marketing, Retail Strategy
    Themes Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Sustainability
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