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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Gen Z prioritizes genuine brand interactions and organic content over traditional influencer marketing.
Gen Z Values Authenticity- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Brand strategy
- Marketing
- Social Media
- Brands & Advertising
- Consumer Attitudes
Gen Z prioritizes genuine brand interactions and organic content over traditional influencer marketing.
DCDX: Gen Z's top 25...Gen Z Values Authenticity
Gen Z prioritizes genuine brand interactions and organic content over traditional influencer marketing. -
Short Trend Summary
Gen Z's focus on sustainability, purpose, and authenticity is shaping brand loyalty strategies.
Gen Z Values Drive Loyalty- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Loyalty
- Marketing
- Social Media
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Publicis Sapient: Guide to Next...Gen Z Values Drive Loyalty
Gen Z's focus on sustainability, purpose, and authenticity is shaping brand loyalty strategies. -
Short Trend Summary
A significant digital divide exists between generations, with Gen Z and Millennials more digitally immersed than older cohorts.
Generational Digital Divide- AI-Driven Transformation
- Experiences Over Material Goods
- The Power of Community and Connection
- Marketing
- Media Consumption
- Technology Adoption
- Consumer Attitudes
- Digital Platforms
- Media & Information
A significant digital divide exists between generations, with Gen Z and Millennials more digitally immersed than older cohorts.
Activate: Technology and media outlook...Generational Digital Divide
A significant digital divide exists between generations, with Gen Z and Millennials more digitally immersed than older cohorts. -
Short Trend Summary
Fashion trends are increasingly originating from social media, TV, and street style, empowering consumers to shape styles.
Grassroots Fashion Influence- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Fashion
- Retail
- Social Media
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Fashion trends are increasingly originating from social media, TV, and street style, empowering consumers to shape styles.
The RealReal: Resale Report 2024Grassroots Fashion Influence
Fashion trends are increasingly originating from social media, TV, and street style, empowering consumers to shape styles. -
Short Trend Summary
Memes and funny posts are outperforming highly-produced, product-focused content, demonstrating the power of lighthearted engagement.
Humor Outperforms Polish- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand Personality
- Content Marketing
- Social Media Engagement
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Memes and funny posts are outperforming highly-produced, product-focused content, demonstrating the power of lighthearted engagement.
HubSpot: 2024 social trends reportHumor Outperforms Polish
Memes and funny posts are outperforming highly-produced, product-focused content, demonstrating the power of lighthearted engagement. -
Short Trend Summary
Hybrid events continue to be the preferred format, offering flexibility and broader reach.
Hybrid Events Dominate- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Community Engagement
- Event management
- Fundraising
- Business & Commerce
- Consumer Attitudes
- Digital Platforms
HubSpot: Nonprofit marketing and fundraising...Hybrid Events Dominate
Hybrid events continue to be the preferred format, offering flexibility and broader reach. -
Short Trend Summary
Driven by economic pressures and the accessibility of online resources, people are seeking quick solutions and alternative paths to achieve their life goals, impacting traditional industries and creating opportunities for brands that offer relatable advice and convenient solutions.
Impatience Economy- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Consumer Behavior
- Entertainment
- Finance
- Healthcare
- Business & Commerce
- Consumer Attitudes
- Digital Platforms
Driven by economic pressures and the accessibility of online resources, people are seeking quick solutions and alternative paths to achieve their life goals, impacting traditional industries and creating opportunities for brands that offer relatable advice and convenient solutions.
Accenture: Life trends 2025Impatience Economy
Driven by economic pressures and the accessibility of online resources, people are seeking quick solutions and alternative paths to achieve their life goals, impacting traditional… -
Short Trend Summary
The unique format and distribution potential of an influencer's content are becoming more important than their personality or follower count.
Influencer Format Focus- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Content Strategy
- Influencer marketing
- Media Planning
- Brands & Advertising
- Digital Platforms
- Media & Information
The unique format and distribution potential of an influencer's content are becoming more important than their personality or follower count.
TheNetworkOne: Social media marketing trends...Influencer Format Focus
The unique format and distribution potential of an influencer's content are becoming more important than their personality or follower count. -
Short Trend Summary
Nonprofits are partnering with influencers to reach wider audiences and raise awareness for their causes.
Influencer Marketing Impact- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Fundraising
- Marketing
- Public awareness
- Brands & Advertising
- Business & Commerce
- Culture
Nonprofits are partnering with influencers to reach wider audiences and raise awareness for their causes.
HubSpot: Nonprofit marketing and fundraising...Influencer Marketing Impact
Nonprofits are partnering with influencers to reach wider audiences and raise awareness for their causes. -
Short Trend Summary
Influencer marketing is becoming a key channel for building credibility and connecting with iGaming players, particularly in regulated markets.
Influencers Drive Trust- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand awareness
- Community Building
- Player Acquisition
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Influencer marketing is becoming a key channel for building credibility and connecting with iGaming players, particularly in regulated markets.
Softswiss: iGaming Trends 2025Influencers Drive Trust
Influencer marketing is becoming a key channel for building credibility and connecting with iGaming players, particularly in regulated markets.