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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Scaling Enterprise Technology for AI
    • AI-Driven Transformation
    • AI Scaling
    • Enterprise Technology
    • Operating Models
    • Talent
    • Business & Commerce
    • Emerging Technology

    Companies need to reshape their technology function and adopt an "AI everywhere" approach to successfully scale AI solutions across the enterprise.

    Bain: Technology report
    Scaling Enterprise Technology for AI
    Companies need to reshape their technology function and adopt an "AI everywhere" approach to successfully scale AI solutions across the enterprise.
    Impact Areas AI Scaling, Enterprise Technology, Operating Models, Talent
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Saying Less, Doing More
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Advertising
    • Brand strategy
    • Marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are shifting from noisy, ubiquitous presence to strategic, value-driven communication, prioritizing quality over quantity.

    Red Antler: 2025 State of...
    Saying Less, Doing More
    Brands are shifting from noisy, ubiquitous presence to strategic, value-driven communication, prioritizing quality over quantity.
    Impact Areas Advertising, Brand strategy, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • RWA Tokenization Expansion
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Asset Management
    • Capital markets
    • Investment
    • Business & Commerce
    • Emerging Technology
    • Finance & Money

    Tokenization of real-world assets is gaining momentum, driven by institutional interest and the potential for increased efficiency and liquidity.

    Coinbase: 2025 crypto market outlook
    RWA Tokenization Expansion
    Tokenization of real-world assets is gaining momentum, driven by institutional interest and the potential for increased efficiency and liquidity.
    Impact Areas Asset Management, Capital markets, Investment
    Themes Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology, Finance & Money
  • Robotics Democratization
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Construction
    • Healthcare
    • Manufacturing
    • Smart Cities
    • Business & Commerce
    • Emerging Technology

    Robotics is becoming more accessible and integrated into various sectors, driven by advancements in AI and IoT.

    Globant: Tech trends 2025
    Robotics Democratization
    Robotics is becoming more accessible and integrated into various sectors, driven by advancements in AI and IoT.
    Impact Areas Construction, Healthcare, Manufacturing, Smart Cities
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology
  • RNA Therapeutics Investment Boom
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Biotechnology
    • Healthcare
    • Pharmaceuticals
    • RNA Therapeutics
    • Business & Commerce
    • Finance & Money
    • Health & Wellness

    Investment in RNA therapeutics is surging, driven by the success of mRNA technology and the potential to target "undruggable" diseases.

    CB Insights: Tech trends 2025
    RNA Therapeutics Investment Boom
    Investment in RNA therapeutics is surging, driven by the success of mRNA technology and the potential to target "undruggable" diseases.
    Impact Areas Biotechnology, Healthcare, Pharmaceuticals, RNA Therapeutics
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Health & Wellness
  • Rising Operational Expenses
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Finance
    • Telecommunications
    • Business & Commerce
    • Finance & Money

    Telecom companies face increasing operating costs due to digital transformation, network maintenance, inflation, and competition, impacting profitability.

    Infosys: Telecom industry outlook
    Rising Operational Expenses
    Telecom companies face increasing operating costs due to digital transformation, network maintenance, inflation, and competition, impacting profitability.
    Impact Areas Finance, Telecommunications
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Rising Geopolitical Fragmentation
    • Navigating Global Uncertainty
    • Global Trade
    • International Relations
    • Investment strategies
    • Business & Commerce
    • Global Challenges
    • Government & Politics

    Geopolitical tensions and economic frictions are escalating, leading to increased diversification and a more fragmented world.

    Amundi: Investment outlook 2025
    Rising Geopolitical Fragmentation
    Geopolitical tensions and economic frictions are escalating, leading to increased diversification and a more fragmented world.
    Impact Areas Global Trade, International Relations, Investment strategies
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Global Challenges, Government & Politics
  • Rise of the AI Power User
    • AI-Driven Transformation
    • Innovation
    • Leadership
    • Productivity
    • Work Habits
    • Business & Commerce
    • Emerging Technology
    • The Workplace

    A new segment of "power users" is emerging, demonstrating the transformative potential of AI when fully embraced.

    Microsoft: 2024 Work Trend Index...
    Rise of the AI Power User
    A new segment of "power users" is emerging, demonstrating the transformative potential of AI when fully embraced.
    Impact Areas Innovation, Leadership, Productivity, Work Habits
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, The Workplace
  • Rise of Entertainment Brands
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Advertising
    • Brand Building
    • Consumer goods
    • Marketing
    • Media
    • Brands & Advertising
    • Business & Commerce
    • Entertainment

    Brands are increasingly blurring the lines between business and culture, prioritizing entertainment to gain share of voice and market share.

    Smallworld: How brands win in...
    Rise of Entertainment Brands
    Brands are increasingly blurring the lines between business and culture, prioritizing entertainment to gain share of voice and market share.
    Impact Areas Advertising, Brand Building, Consumer goods, Marketing, Media
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Entertainment
  • Right-Sizing Single-Player Games
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • AAA Games
    • Game Design
    • Game Development
    • Business & Commerce
    • Entertainment

    Developers are exploring shorter single-player games as a response to rising development costs and changing player habits.

    Newzoo: Global Games Market Report
    Right-Sizing Single-Player Games
    Developers are exploring shorter single-player games as a response to rising development costs and changing player habits.
    Impact Areas AAA Games, Game Design, Game Development
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Entertainment
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