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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Short-Term Focus Tax
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Brand value
    • Financial performance
    • Long-term growth
    • Brands & Advertising
    • Business & Commerce

    Overemphasis on operational efficiency and short-term returns is costing companies trillions in potential brand value and long-term growth.

    Interbrand: Best Global Brands Report
    Short-Term Focus Tax
    Overemphasis on operational efficiency and short-term returns is costing companies trillions in potential brand value and long-term growth.
    Impact Areas Brand value, Financial performance, Long-term growth
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce
  • Shifting US Equities
    • Navigating Global Uncertainty
    • Small-cap stocks
    • US equity market
    • Value stocks
    • Business & Commerce
    • Finance & Money

    The report anticipates a rotation within the US stock market, with small-cap and value stocks potentially outperforming large-cap and growth stocks.

    Invesco: 2025 Investment Outlook
    Shifting US Equities
    The report anticipates a rotation within the US stock market, with small-cap and value stocks potentially outperforming large-cap and growth stocks.
    Impact Areas Small-cap stocks, US equity market, Value stocks
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Shift to Profitable Volume
    • Values-Driven Consumption
    • Consumers
    • CPG companies
    • Retailers
    • Business & Commerce
    • Consumer Attitudes

    CPG companies are prioritizing profitability over pure sales growth, focusing on optimizing product mix and leveraging Revenue Growth Management (RGM).

    Infosys: CPG industry outlook
    Shift to Profitable Volume
    CPG companies are prioritizing profitability over pure sales growth, focusing on optimizing product mix and leveraging Revenue Growth Management (RGM).
    Impact Areas Consumers, CPG companies, Retailers
    Themes Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Shift to Fiscal Dominance
    • Navigating Global Uncertainty
    • Fiscal policy
    • Government Debt
    • Inflation
    • Interest rates
    • Monetary Policy
    • Business & Commerce
    • Finance & Money
    • Government & Politics

    With inflation seemingly under control, central banks may become more susceptible to political pressure to ease policy, potentially leading to a shift from monetary to fiscal dominance and creating medium-term inflation risks.

    Robeco: 5 year expected returns...
    Shift to Fiscal Dominance
    With inflation seemingly under control, central banks may become more susceptible to political pressure to ease policy, potentially leading to a shift from monetary to…
    Impact Areas Fiscal policy, Government Debt, Inflation, Interest rates, Monetary Policy
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Government & Politics
  • Shift to Electric Vehicles
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Automotive industry
    • Employment
    • Energy Sector
    • Global Trade
    • Investment
    • Mineral demand
    • Business & Commerce
    • Emerging Technology
    • Global Challenges

    The automotive industry is undergoing a major transformation with the rise of electric vehicles, impacting global trade and investment.

    IMF: World economic outlook
    Shift to Electric Vehicles
    The automotive industry is undergoing a major transformation with the rise of electric vehicles, impacting global trade and investment.
    Impact Areas Automotive industry, Employment, Energy Sector, Global Trade, Investment, Mineral demand
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Emerging Technology, Global Challenges
  • Shift Beyond Mega-Caps
    • Navigating Global Uncertainty
    • Equity Markets
    • Investment strategies
    • Sector Rotation
    • Business & Commerce
    • Finance & Money

    Investors are advised to look beyond US mega-cap stocks and explore opportunities in value stocks, Europe, and specific sectors.

    Amundi: Investment outlook 2025
    Shift Beyond Mega-Caps
    Investors are advised to look beyond US mega-cap stocks and explore opportunities in value stocks, Europe, and specific sectors.
    Impact Areas Equity Markets, Investment strategies, Sector Rotation
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • SEO & Content-Driven PR
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Brand visibility
    • Content creation
    • Digital Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    SEO and content marketing are becoming indispensable tools for enhancing visibility and engagement in PR.

    PR Lab: Public relations trends...
    SEO & Content-Driven PR
    SEO and content marketing are becoming indispensable tools for enhancing visibility and engagement in PR.
    Impact Areas Brand visibility, Content creation, Digital Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Senior Talent Acquisition
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Human resources
    • Startup Growth
    • Talent Management
    • Business & Commerce
    • The Workplace

    Experienced corporate professionals are increasingly joining startups, bringing valuable expertise and networks to innovative ventures.

    EY: 10 tendencias emprendimiento 2025
    Senior Talent Acquisition
    Experienced corporate professionals are increasingly joining startups, bringing valuable expertise and networks to innovative ventures.
    Impact Areas Human resources, Startup Growth, Talent Management
    Themes Navigating Global Uncertainty, The Power of Community and Connection
    Categories Business & Commerce, The Workplace
  • Search Diversification
    • AI-Driven Transformation
    • The Power of Community and Connection
    • E-commerce
    • Search Marketing
    • Social Media
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms

    Search is expanding beyond traditional engines like Google, driven by evolving user behavior and platform algorithms.

    Basis Technologies: Reality check the...
    Search Diversification
    Search is expanding beyond traditional engines like Google, driven by evolving user behavior and platform algorithms.
    Impact Areas E-commerce, Search Marketing, Social Media
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  • Scope Deals Dominate Tech M&A
    • Navigating Global Uncertainty
    • Product Integration
    • Revenue Synergies
    • Technology M&A
    • Business & Commerce
    • Finance & Money

    Scope deals, focused on acquiring new capabilities and revenue synergies, are now the dominant form of tech M&A due to increased scrutiny of scale acquisitions.

    Bain: Technology report
    Scope Deals Dominate Tech M&A
    Scope deals, focused on acquiring new capabilities and revenue synergies, are now the dominant form of tech M&A due to increased scrutiny of scale acquisitions.
    Impact Areas Product Integration, Revenue Synergies, Technology M&A
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
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