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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Social App Dominance Continues
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Digital Advertising
    • Social Media
    • Social Messaging
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Social media and messaging apps continue to dominate user time, reaching three trillion hours in 2024, with platforms diversifying monetization strategies.

    Sensor Tower: State of mobile...
    Social App Dominance Continues
    Social media and messaging apps continue to dominate user time, reaching three trillion hours in 2024, with platforms diversifying monetization strategies.
    Impact Areas Digital Advertising, Social Media, Social Messaging
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Social Listening for Performance
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Data Analytics
    • Performance Marketing
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce

    Social listening is enabling social marketers to connect their efforts to ROI and drive tangible business outcomes.

    Hootsuite: Social trends 2025
    Social Listening for Performance
    Social listening is enabling social marketers to connect their efforts to ROI and drive tangible business outcomes.
    Impact Areas Data Analytics, Performance Marketing, Social Media Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce
  • Soft Economic Landing
    • Navigating Global Uncertainty
    • Consumer Spending
    • Employment levels
    • Global GDP growth
    • Business & Commerce
    • Finance & Money

    The global economy is expected to experience a soft landing, with growth slowing initially before reaccelerating through 2025.

    Invesco: 2025 Investment Outlook
    Soft Economic Landing
    The global economy is expected to experience a soft landing, with growth slowing initially before reaccelerating through 2025.
    Impact Areas Consumer Spending, Employment levels, Global GDP growth
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Software Development Efficiency
    • AI-Driven Transformation
    • Generative AI
    • Productivity
    • Resource Allocation
    • Software Development
    • Business & Commerce
    • Emerging Technology

    Generative AI is improving software development efficiency, but realizing its full potential requires a comprehensive approach beyond code generation.

    Bain: Technology report
    Software Development Efficiency
    Generative AI is improving software development efficiency, but realizing its full potential requires a comprehensive approach beyond code generation.
    Impact Areas Generative AI, Productivity, Resource Allocation, Software Development
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Software Market Slowdown
    • Navigating Global Uncertainty
    • Product Management
    • R&D Spending
    • Software Industry
    • Business & Commerce
    • Emerging Technology

    Slowing growth in the software market requires companies to adopt disciplined product portfolio strategies and prioritize efficient R&D spending.

    Bain: Technology report
    Software Market Slowdown
    Slowing growth in the software market requires companies to adopt disciplined product portfolio strategies and prioritize efficient R&D spending.
    Impact Areas Product Management, R&D Spending, Software Industry
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology
  • Spatial Computing’s Rise
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • AR/VR
    • Enterprise Applications
    • Gaming
    • Business & Commerce
    • Emerging Technology

    Spatial computing is approaching mainstream adoption, with advancements in devices, AI, and data ecosystems.

    Activate Consulting: Technology and media...
    Spatial Computing’s Rise
    Spatial computing is approaching mainstream adoption, with advancements in devices, AI, and data ecosystems.
    Impact Areas AR/VR, Enterprise Applications, Gaming
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology
  • Splintering Societies
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Corporate Social Responsibility
    • Political landscape
    • Social Cohesion
    • Business & Commerce
    • Culture
    • Government & Politics

    Rising inequality and differing values are fracturing societies, leading to new political allegiances and a demand for greater corporate social responsibility.

    Ipsos: Global trends 10th anniversary...
    Splintering Societies
    Rising inequality and differing values are fracturing societies, leading to new political allegiances and a demand for greater corporate social responsibility.
    Impact Areas Corporate Social Responsibility, Political landscape, Social Cohesion
    Themes Navigating Global Uncertainty, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture, Government & Politics
  • Sports App Revenue Steady
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Fantasy Sports
    • Sports Betting
    • Sports Streaming
    • Business & Commerce
    • Digital Platforms
    • Entertainment

    Sports app revenue continues to grow steadily, driven by streaming and exclusive content, while downloads face challenges from competition with streaming services.

    Sensor Tower: State of mobile...
    Sports App Revenue Steady
    Sports app revenue continues to grow steadily, driven by streaming and exclusive content, while downloads face challenges from competition with streaming services.
    Impact Areas Fantasy Sports, Sports Betting, Sports Streaming
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Digital Platforms, Entertainment
  • Sports Betting Dominates
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Platform Development
    • Player Engagement
    • Revenue Generation
    • Business & Commerce
    • Culture
    • Entertainment

    Sports betting is becoming a primary revenue driver in iGaming, with emerging sectors like esports and fantasy sports contributing to its growth.

    Softswiss: iGaming Trends 2025
    Sports Betting Dominates
    Sports betting is becoming a primary revenue driver in iGaming, with emerging sectors like esports and fantasy sports contributing to its growth.
    Impact Areas Platform Development, Player Engagement, Revenue Generation
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Culture, Entertainment
  • Stablecoin Payments Growth
    • Navigating Global Uncertainty
    • Global Commerce
    • Payments
    • Remittances
    • Business & Commerce
    • Emerging Technology
    • Finance & Money

    Stablecoins are experiencing massive growth and are poised to become a key driver of crypto adoption in payments and remittances.

    Coinbase: 2025 crypto market outlook
    Stablecoin Payments Growth
    Stablecoins are experiencing massive growth and are poised to become a key driver of crypto adoption in payments and remittances.
    Impact Areas Global Commerce, Payments, Remittances
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology, Finance & Money
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