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Trends Subcategories Consumer Preferences

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Eco Logical
    • Values-Driven Consumption
    • FMCG
    • Packaging
    • Retail
    • Sustainability
    • Consumer Attitudes
    • Global Challenges
    • Sustainability

    Consumers continue to prioritize environmental responsibility, but with a pragmatic focus on affordability and tangible benefits.

    Euromonitor: Top global consumer trends...
    Eco Logical
    Consumers continue to prioritize environmental responsibility, but with a pragmatic focus on affordability and tangible benefits.
    Impact Areas FMCG, Packaging, Retail, Sustainability
    Themes Values-Driven Consumption
    Categories Consumer Attitudes, Global Challenges, Sustainability
  • E-commerce Goes ‘Glocal’ with Payments
    • Navigating Global Uncertainty
    • Cross-border Trade
    • E-commerce
    • Emerging Markets
    • Payments
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    E-commerce merchants will increasingly adopt 'glocal' payment solutions to cater to local payment preferences in emerging markets.

    Juniper: Top 10 fintech payments...
    E-commerce Goes ‘Glocal’ with Payments
    E-commerce merchants will increasingly adopt 'glocal' payment solutions to cater to local payment preferences in emerging markets.
    Impact Areas Cross-border Trade, E-commerce, Emerging Markets, Payments
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
  • Durability as New Luxury
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Behavior
    • Marketing
    • Product Design
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    In uncertain times, consumers are prioritizing durability and reliability over fleeting trends, redefining the concept of premium products.

    Red Antler: 2025 State of...
    Durability as New Luxury
    In uncertain times, consumers are prioritizing durability and reliability over fleeting trends, redefining the concept of premium products.
    Impact Areas Consumer Behavior, Marketing, Product Design, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Detour Destinations Rising
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Hospitality
    • Local economies
    • Tourism
    • Consumer Attitudes
    • Travel & Tourism

    Travelers are increasingly seeking less-crowded, lesser-known destinations as add-ons or primary trips.

    Expedia: Unpack 25, the trends...
    Detour Destinations Rising
    Travelers are increasingly seeking less-crowded, lesser-known destinations as add-ons or primary trips.
    Impact Areas Hospitality, Local economies, Tourism
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Travel & Tourism
  • Destination Dupes
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Emerging destinations
    • Social media influence
    • Travel planning
    • Consumer Attitudes
    • Travel & Tourism

    Travelers seek affordable and less crowded alternatives to popular destinations, leading to the rise of "destination dupes."

    Lemongrass: Travel trend report 2025
    Destination Dupes
    Travelers seek affordable and less crowded alternatives to popular destinations, leading to the rise of "destination dupes."
    Impact Areas Emerging destinations, Social media influence, Travel planning
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Travel & Tourism
  • Demure and Mindful Porn
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Pornography Consumption
    • Pornography Production
    • Sexual Wellness
    • Consumer Attitudes
    • Culture
    • Intimacy

    A significant increase in searches for terms related to demureness, mindfulness, and ethical porn consumption indicates a shift towards gentler and more respectful content.

    PornHub: 2024 year in review
    Demure and Mindful Porn
    A significant increase in searches for terms related to demureness, mindfulness, and ethical porn consumption indicates a shift towards gentler and more respectful content.
    Impact Areas Pornography Consumption, Pornography Production, Sexual Wellness
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Intimacy
  • Demand for Novelty Flavors
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Globally inspired flavors
    • Limited-edition beverages
    • Seasonal launches
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Consumers crave new and exciting flavor experiences, driving demand for limited-edition and globally inspired beverages.

    Synergy: Soft drinks and non-alcoholic...
    Demand for Novelty Flavors
    Consumers crave new and exciting flavor experiences, driving demand for limited-edition and globally inspired beverages.
    Impact Areas Globally inspired flavors, Limited-edition beverages, Seasonal launches
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Curiouser and Curiouser
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Entertainment
    • International Relations
    • Marketing
    • Travel
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    A growing curiosity for diverse cultures and experiences is driving demand for authentic and unexpected content and travel.

    Dentsu Creative: Trends 2025 fragment...
    Curiouser and Curiouser
    A growing curiosity for diverse cultures and experiences is driving demand for authentic and unexpected content and travel.
    Impact Areas Entertainment, International Relations, Marketing, Travel
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Curated Old Soul Style
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Fashion
    • food
    • Interior Design
    • Lifestyle
    • Consumer Attitudes
    • Culture
    • Lifestyle

    A renewed appreciation for connoisseurship, understated elegance, and handcrafted goods, emphasizing quality and character over flashiness.

    Stocksy: Visual Insights Report 2025
    Curated Old Soul Style
    A renewed appreciation for connoisseurship, understated elegance, and handcrafted goods, emphasizing quality and character over flashiness.
    Impact Areas Fashion, food, Interior Design, Lifestyle
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Lifestyle
  • Culinary Travel Experiences
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Local economies
    • Restaurants
    • Tourism
    • Travel planning
    • Consumer Attitudes
    • Food & Drink
    • Travel & Tourism

    Restaurant scenes are increasingly influencing travel decisions, with diners eager to explore new culinary destinations.

    Resy: Retrospective 2024
    Culinary Travel Experiences
    Restaurant scenes are increasingly influencing travel decisions, with diners eager to explore new culinary destinations.
    Impact Areas Local economies, Restaurants, Tourism, Travel planning
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Food & Drink, Travel & Tourism
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