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Trends Subcategories Consumer Preferences

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Relaxed Slouchy Silhouettes
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Fashion
    • Retail
    • Consumer Attitudes
    • Lifestyle

    Comfort and ease are paramount, with slouchy tailoring, wide-leg pants, and loosely woven knits gaining popularity.

    Stitchfix: 2025 style forecast
    Relaxed Slouchy Silhouettes
    Comfort and ease are paramount, with slouchy tailoring, wide-leg pants, and loosely woven knits gaining popularity.
    Impact Areas Fashion, Retail
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Lifestyle
  • Relevance Drives Engagement
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Marketing
    • Media Consumption
    • Brands & Advertising
    • Consumer Attitudes
    • Media & Information

    In a fragmented media landscape, consumers crave content that resonates with their personal identities and cultural affiliations, leading to increased attention and engagement.

    WARC: TikTok unlocking business impact...
    Relevance Drives Engagement
    In a fragmented media landscape, consumers crave content that resonates with their personal identities and cultural affiliations, leading to increased attention and engagement.
    Impact Areas Advertising, Marketing, Media Consumption
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Media & Information
  • Relevance Drives Purchase
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Consumer Behavior
    • E-commerce
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Culturally and personally relevant content significantly influences purchase decisions, leading to increased conversion rates and category expansion.

    WARC: TikTok unlocking business impact...
    Relevance Drives Purchase
    Culturally and personally relevant content significantly influences purchase decisions, leading to increased conversion rates and category expansion.
    Impact Areas Consumer Behavior, E-commerce, Retail
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Rule-Breaking Flavor Innovation
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Beer
    • Cocktails
    • Non-alcoholic beverages
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Brands are pushing boundaries with unexpected flavor combinations, blurring lines between categories and experimenting with classic cocktails and non-alcoholic beverages.

    Synergy: Alcohol 2025-2026 trend report
    Rule-Breaking Flavor Innovation
    Brands are pushing boundaries with unexpected flavor combinations, blurring lines between categories and experimenting with classic cocktails and non-alcoholic beverages.
    Impact Areas Beer, Cocktails, Non-alcoholic beverages
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Sentimental Inflation: Emotional Value
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Art & Design
    • Experiences
    • Fashion & Accessories
    • Retail
    • Consumer Attitudes
    • Culture

    Consumers are placing increasing value on the emotional resonance of their possessions, prioritizing sentimental value over material worth.

    Nextatlas: Unveiling 2025
    Sentimental Inflation: Emotional Value
    Consumers are placing increasing value on the emotional resonance of their possessions, prioritizing sentimental value over material worth.
    Impact Areas Art & Design, Experiences, Fashion & Accessories, Retail
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture
  • Shifting Consumer Demands
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Food and beverage
    • Retail
    • Wholesale
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Changing consumer preferences and regulatory pressures are top concerns for food and beverage companies, requiring increased agility and data access.

    Aptean: F&B industry report UK&I...
    Shifting Consumer Demands
    Changing consumer preferences and regulatory pressures are top concerns for food and beverage companies, requiring increased agility and data access.
    Impact Areas Food and beverage, Retail, Wholesale
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Shifting Content Consumption
    • AI-Driven Transformation
    • Values-Driven Consumption
    • Audience Engagement
    • Content creation
    • Streaming Services
    • Consumer Attitudes
    • Emerging Technology
    • Media & Information

    Market saturation, generational preferences, and AI are reshaping how audiences engage with content.

    Kantar: 2025 media trends and...
    Shifting Content Consumption
    Market saturation, generational preferences, and AI are reshaping how audiences engage with content.
    Impact Areas Audience Engagement, Content creation, Streaming Services
    Themes AI-Driven Transformation, Values-Driven Consumption
    Categories Consumer Attitudes, Emerging Technology, Media & Information
  • Silver Spenders Rise
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Demographics
    • Marketing
    • Product Development
    • Retail Strategy
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The over-50 demographic is becoming a significant driver of fashion spending, requiring brands to adapt their strategies.

    McKinsey: The state of fashion...
    Silver Spenders Rise
    The over-50 demographic is becoming a significant driver of fashion spending, requiring brands to adapt their strategies.
    Impact Areas Demographics, Marketing, Product Development, Retail Strategy
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Slow Living, Mindful Beauty
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Fragrance
    • Skincare
    • Wellness
    • Consumer Attitudes
    • Health & Wellness
    • Lifestyle

    Consumers are embracing a mindful, long-term approach to beauty, prioritizing prevention over repair and integrating nostalgic, sensory-rich experiences for holistic well-being.

    Mintel: 2025 Global Beauty and...
    Slow Living, Mindful Beauty
    Consumers are embracing a mindful, long-term approach to beauty, prioritizing prevention over repair and integrating nostalgic, sensory-rich experiences for holistic well-being.
    Impact Areas Fragrance, Skincare, Wellness
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Health & Wellness, Lifestyle
  • Smarter Spending & Value
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Packaged Goods
    • Food retail
    • Ready meals
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Cost-of-living pressures are driving consumers towards cost-effective and convenient ambient and frozen ready meals.

    Synergy: Ready meals 2025-2026 trend...
    Smarter Spending & Value
    Cost-of-living pressures are driving consumers towards cost-effective and convenient ambient and frozen ready meals.
    Impact Areas Consumer Packaged Goods, Food retail, Ready meals
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
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