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Trends Subcategories Consumer Behavior

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Bold Spectacle-Driven Culture
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Experiential Marketing
    • Public Relations
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Big, silly spectacles are capturing attention and creating memorable cultural moments in a crowded media landscape.

    Jack Morton: 5 cultural truths...
    Bold Spectacle-Driven Culture
    Big, silly spectacles are capturing attention and creating memorable cultural moments in a crowded media landscape.
    Impact Areas Experiential Marketing, Public Relations, Social Media Marketing
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Brand Fandom Engagement
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Branding
    • Consumer Engagement
    • Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Brands are increasingly leveraging fan culture and participating in fandoms to connect with their target audiences.

    YouTube: Trends fandom report 2024
    Brand Fandom Engagement
    Brands are increasingly leveraging fan culture and participating in fandoms to connect with their target audiences.
    Impact Areas Branding, Consumer Engagement, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Brand Magnetism Attracts Gen Z
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Building
    • Competitive Strategy
    • Customer Loyalty
    • Market Share
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Brands that cultivate 'magnetism' by fostering genuine connections and purpose-driven narratives resonate with Gen Z.

    DCDX: Gen Z's top 25...
    Brand Magnetism Attracts Gen Z
    Brands that cultivate 'magnetism' by fostering genuine connections and purpose-driven narratives resonate with Gen Z.
    Impact Areas Brand Building, Competitive Strategy, Customer Loyalty, Market Share
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Bright, Bold Flavor Profiles
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Beverages
    • Desserts
    • Snacks
    • Consumer Attitudes
    • Digital Platforms
    • Food & Drink

    Social media fuels the demand for visually appealing and intensely flavored food experiences, particularly among younger generations.

    Synergy: Dairy 2025-2026 trend report
    Bright, Bold Flavor Profiles
    Social media fuels the demand for visually appealing and intensely flavored food experiences, particularly among younger generations.
    Impact Areas Beverages, Desserts, Snacks
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Digital Platforms, Food & Drink
  • Bright, Bold Flavors
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Bakery
    • Beverages
    • Desserts
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Social media amplifies the demand for visually appealing and intensely flavored sweet goods, often inspired by other categories like beverages.

    Synergy: Sweet goods 2025 2026...
    Bright, Bold Flavors
    Social media amplifies the demand for visually appealing and intensely flavored sweet goods, often inspired by other categories like beverages.
    Impact Areas Bakery, Beverages, Desserts, Social Media
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Building Trust Through Conversation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Building
    • Customer Relations
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are prioritizing genuine engagement and two-way communication to build trust with consumers.

    TikTok: What's Next 2025 Trend...
    Building Trust Through Conversation
    Brands are prioritizing genuine engagement and two-way communication to build trust with consumers.
    Impact Areas Brand Building, Customer Relations, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • C-Store Reinvention
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Consumer Behavior
    • Food & Beverage
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Convenience stores are evolving beyond their traditional role, offering fresh food, premium beverages, and enhanced in-store experiences to cater to changing consumer needs.

    Nourish: 2025 food agriculture trend...
    C-Store Reinvention
    Convenience stores are evolving beyond their traditional role, offering fresh food, premium beverages, and enhanced in-store experiences to cater to changing consumer needs.
    Impact Areas Consumer Behavior, Food & Beverage, Retail
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Care & Community Focus
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • Healthcare
    • Sustainability
    • Wellness
    • Consumer Attitudes
    • Culture
    • Sustainability

    Consumers are prioritizing care for themselves, others, and the planet, seeking community and connection.

    WGSN: Future consumer 2026
    Care & Community Focus
    Consumers are prioritizing care for themselves, others, and the planet, seeking community and connection.
    Impact Areas Community Development, Healthcare, Sustainability, Wellness
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Sustainability
  • Cautious AI Adoption
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • AI development
    • Customer service
    • Data Privacy
    • Consumer Attitudes
    • Data & Privacy
    • Emerging Technology

    Consumers are expressing concerns about data privacy and trust with AI, impacting the adoption of AI-powered technologies and services.

    Nielsen: Guide to 2025 mid-year...
    Cautious AI Adoption
    Consumers are expressing concerns about data privacy and trust with AI, impacting the adoption of AI-powered technologies and services.
    Impact Areas AI development, Customer service, Data Privacy
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Data & Privacy, Emerging Technology
  • Cautious Consumer Optimism
    • Navigating Global Uncertainty
    • Consumer Spending
    • Economic Growth
    • Marketing
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    Consumers are slightly more optimistic about the future but remain concerned about economic factors like inflation and a potential recession.

    DISQO: Consumer trends 2025 report
    Cautious Consumer Optimism
    Consumers are slightly more optimistic about the future but remain concerned about economic factors like inflation and a potential recession.
    Impact Areas Consumer Spending, Economic Growth, Marketing
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
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