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Trends Subcategories Business Strategy

Your trends

Newest Oldest
A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Board-Driven AI Strategy
    • AI-Driven Transformation
    • AI Strategy
    • Investment decisions
    • Organizational Transformation
    • Risk management
    • Business & Commerce
    • Emerging Technology

    The board of directors plays a prominent role in sponsoring and shaping generative AI initiatives and policies in retail and hospitality.

    Infosys: Generative AI radar for...
    Board-Driven AI Strategy
    The board of directors plays a prominent role in sponsoring and shaping generative AI initiatives and policies in retail and hospitality.
    • Business & Commerce
    • Emerging Technology
    • AI-Driven Transformation
    Impact Areas AI Strategy, Investment decisions, Organizational Transformation, Risk management
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Intensified Competition
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Cloud Computing
    • Media and Entertainment
    • Telecommunications
    • Business & Commerce
    • Digital Platforms
    • Emerging Technology

    Telecoms face increasing competition from cloud providers, OTT platforms, and other technology companies, requiring strategic partnerships and innovative service offerings.

    Infosys: Telecom industry outlook
    Intensified Competition
    Telecoms face increasing competition from cloud providers, OTT platforms, and other technology companies, requiring strategic partnerships and innovative service offerings.
    • Business & Commerce
    • Digital Platforms
    • Emerging Technology
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    Impact Areas Cloud Computing, Media and Entertainment, Telecommunications
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Digital Platforms, Emerging Technology
  • Shift to Profitable Volume
    • Values-Driven Consumption
    • Consumers
    • CPG companies
    • Retailers
    • Business & Commerce
    • Consumer Attitudes

    CPG companies are prioritizing profitability over pure sales growth, focusing on optimizing product mix and leveraging Revenue Growth Management (RGM).

    Infosys: CPG industry outlook
    Shift to Profitable Volume
    CPG companies are prioritizing profitability over pure sales growth, focusing on optimizing product mix and leveraging Revenue Growth Management (RGM).
    • Business & Commerce
    • Consumer Attitudes
    • Values-Driven Consumption
    Impact Areas Consumers, CPG companies, Retailers
    Themes Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • E-commerce and Omnichannel
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Customer Experience
    • Marketing
    • Retail
    • Supply chain
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    E-commerce continues its rapid growth, forcing CPG companies to strengthen their digital capabilities and embrace omnichannel strategies.

    Infosys: CPG industry outlook
    E-commerce and Omnichannel
    E-commerce continues its rapid growth, forcing CPG companies to strengthen their digital capabilities and embrace omnichannel strategies.
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    Impact Areas Customer Experience, Marketing, Retail, Supply chain
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Health and Wellness Focus
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • fitness
    • Food and beverage
    • Nutrition
    • Personal Care
    • Business & Commerce
    • Consumer Attitudes
    • Health & Wellness

    The health and wellness market is experiencing significant growth, driven by increasing consumer interest in organic, natural, and personalized products.

    Infosys: CPG industry outlook
    Health and Wellness Focus
    The health and wellness market is experiencing significant growth, driven by increasing consumer interest in organic, natural, and personalized products.
    • Business & Commerce
    • Consumer Attitudes
    • Health & Wellness
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    Impact Areas fitness, Food and beverage, Nutrition, Personal Care
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Health & Wellness
  • Accessible Status through Blank Street
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • Food and beverage
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Blank Street is challenging traditional notions of status by offering accessible luxury and personalization, allowing consumers to create their own cultural capital.

    House Captain: StratTape Vol. 2
    Accessible Status through Blank Street
    Blank Street is challenging traditional notions of status by offering accessible luxury and personalization, allowing consumers to create their own cultural capital.
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Consumer Behavior, Food and beverage, Retail
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Social Listening for Performance
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Data Analytics
    • Performance Marketing
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce

    Social listening is enabling social marketers to connect their efforts to ROI and drive tangible business outcomes.

    Hootsuite: Social trends 2025
    Social Listening for Performance
    Social listening is enabling social marketers to connect their efforts to ROI and drive tangible business outcomes.
    • Brands & Advertising
    • Business & Commerce
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    Impact Areas Data Analytics, Performance Marketing, Social Media Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce
  • Micro-Virality through Insights
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content Marketing
    • Social Media Marketing
    • Trend Analysis
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Brands are shifting away from chasing broad virality and focusing on achieving micro-virality within their target audience through data-driven insights.

    Hootsuite: Social trends 2025
    Micro-Virality through Insights
    Brands are shifting away from chasing broad virality and focusing on achieving micro-virality within their target audience through data-driven insights.
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Content Marketing, Social Media Marketing, Trend Analysis
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • AI-Driven Social Strategy
    • AI-Driven Transformation
    • Data Analysis
    • Social Media Strategy
    • Strategic Planning
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    AI is being used by social media strategists to enhance efficiency, generate insights, and optimize strategic planning.

    Hootsuite: Social trends 2025
    AI-Driven Social Strategy
    AI is being used by social media strategists to enhance efficiency, generate insights, and optimize strategic planning.
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology
    • AI-Driven Transformation
    Impact Areas Data Analysis, Social Media Strategy, Strategic Planning
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • Emotional Product Value
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • Fashion
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    Consumers are prioritizing emotional connection and heritage over fleeting trends, seeking products that resonate with their core identities and offer lasting value.

    House Captain: StratTape Vol. 2
    Emotional Product Value
    Consumers are prioritizing emotional connection and heritage over fleeting trends, seeking products that resonate with their core identities and offer lasting value.
    • Business & Commerce
    • Consumer Attitudes
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Consumer Behavior, Fashion, Retail
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
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