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Short Trend Summary
Influencing for Better. There’s an increased focus on health and wellness. Consumers are becoming more conscious of the components that contribute to happier and healthier lives and rely on social media for information and guidance. Healthcare influencers are becoming trusted…
Influencing for Better- Brands & Advertising
- Health & Wellness
- Lifestyle
Influencing for Better. There’s an increased focus on health and wellness. Consumers are becoming more conscious of the components that contribute to happier and healthier lives and rely on social media for information and guidance. Healthcare influencers are becoming trusted sources for information, and brands are advised to show their…
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OGILVY - Influencer Trends 2023Influencing for Better
Influencing for Better. There’s an increased focus on health and wellness. Consumers are becoming more conscious of the components that contribute to happier and healthier…
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Short Trend Summary
Wellness According To TikTok. From #selfcare to #seamoss, through to #vegan #cleanbeauty and #sleeptips, billions of people have turned to the social media platform for health inspiration this year.
Wellness According To TikTok- Fashion & Beauty
- Health & Wellness
- Lifestyle
Wellness According To TikTok. From #selfcare to #seamoss, through to #vegan #cleanbeauty and #sleeptips, billions of people have turned to the social media platform for health inspiration this year.
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Holland & Barret - Wellness...Wellness According To TikTok
Wellness According To TikTok. From #selfcare to #seamoss, through to #vegan #cleanbeauty and #sleeptips, billions of people have turned to the social media platform for… 
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Short Trend Summary
Sleep Fitness. Sleep is becoming a top priority as two in three people have reported poor sleep quality. Sales of sleep aids have increased by nearly 10% from 2021 to 2022, and people are looking for natural sleep-fit routines and…
Sleep Fitness- Fashion & Beauty
- Health & Wellness
- Lifestyle
Sleep Fitness. Sleep is becoming a top priority as two in three people have reported poor sleep quality. Sales of sleep aids have increased by nearly 10% from 2021 to 2022, and people are looking for natural sleep-fit routines and supplements to improve their sleep. Trends such as circadian eating,…
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Holland & Barret - Wellness...Sleep Fitness
Sleep Fitness. Sleep is becoming a top priority as two in three people have reported poor sleep quality. Sales of sleep aids have increased by… 
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Short Trend Summary
Wellness Tech Gets Personal. The focus on wellness is shifting towards personalized nutrition and AI-powered health solutions. The medical industry will place more emphasis on metabolic and microbiome health, with new innovations in health data analysis and personalized nutrition. As…
Wellness Tech Gets Personal- Emerging Technology
- Health & Wellness
- Lifestyle
Wellness Tech Gets Personal. The focus on wellness is shifting towards personalized nutrition and AI-powered health solutions. The medical industry will place more emphasis on metabolic and microbiome health, with new innovations in health data analysis and personalized nutrition. As people take charge of their health, simple health checks and…
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Holland & Barret - Wellness...Wellness Tech Gets Personal
Wellness Tech Gets Personal. The focus on wellness is shifting towards personalized nutrition and AI-powered health solutions. The medical industry will place more emphasis on… 
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Short Trend Summary
Women’s Wellness. Women's Wellness is finally gaining the recognition it deserves, with the government's first Women's Health Strategy for England launching in 2022 and celebrity campaigners and female MPs driving the conversation. This trend is set to continue as the…
Women’s Wellness.- Fashion & Beauty
- Health & Wellness
- Lifestyle
Women’s Wellness. Women's Wellness is finally gaining the recognition it deserves, with the government's first Women's Health Strategy for England launching in 2022 and celebrity campaigners and female MPs driving the conversation. This trend is set to continue as the focus shifts to addressing specific women's health issues through personalized…
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Holland & Barret - Wellness...Women’s Wellness.
Women’s Wellness. Women's Wellness is finally gaining the recognition it deserves, with the government's first Women's Health Strategy for England launching in 2022 and celebrity… -
Short Trend Summary
Live A Little. Consumers' discretionary spending behavior during a potential 2023 recession is uncertain, but data suggests it may not align with traditional expectations. Financial and economic confidence is wavering globally, but a secure financial situation for many consumers is…
Live A Little- Consumer Attitudes
- Fashion & Beauty
- Lifestyle
Live A Little. Consumers' discretionary spending behavior during a potential 2023 recession is uncertain, but data suggests it may not align with traditional expectations. Financial and economic confidence is wavering globally, but a secure financial situation for many consumers is expected to maintain spending in certain areas such as fashion,…
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GWI - Connecting The Dots...Live A Little
Live A Little. Consumers' discretionary spending behavior during a potential 2023 recession is uncertain, but data suggests it may not align with traditional expectations. Financial… 
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Short Trend Summary
Cost of Living Creativity. In the face of the cost-of-living crisis and the impending recession, brands should continue to invest in brand-building advertising for long-term success. Excess share of voice can give a significant advantage, with brands that invest in…
Cost of Living Creativity- Brands & Advertising
- Consumer Attitudes
- Lifestyle
Cost of Living Creativity. In the face of the cost-of-living crisis and the impending recession, brands should continue to invest in brand-building advertising for long-term success. Excess share of voice can give a significant advantage, with brands that invest in it seeing 5 times more large business effects and 4.5…
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MOST CONTAGIOUS REPORT 2022 (‘23)Cost of Living Creativity
Cost of Living Creativity. In the face of the cost-of-living crisis and the impending recession, brands should continue to invest in brand-building advertising for long-term… -
Short Trend Summary
A Wonderful Age. Authentic imagery should showcase various activities in which boomers or early Gen Xers throw parties, go out with friends, enjoy themselves, experiment with their appearances, and start new careers. This is how brands and content creators can…
A Wonderful Age- Brands & Advertising
- Culture
- Lifestyle
A Wonderful Age. Authentic imagery should showcase various activities in which boomers or early Gen Xers throw parties, go out with friends, enjoy themselves, experiment with their appearances, and start new careers. This is how brands and content creators can become more relatable and loyal to older generations.
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Depositphotos - Creative Trends ‘23A Wonderful Age
A Wonderful Age. Authentic imagery should showcase various activities in which boomers or early Gen Xers throw parties, go out with friends, enjoy themselves, experiment… -
Short Trend Summary
Blast of Joy. Maximalist, mood-boosting, and sometimes too flashy is the new aesthetic that will go toe-to-toe with minimalist and clean imagery. Content creators will generously and colorfully stylize photoshoots, with settings and model looks becoming even more thought out…
Blast of Joy- Entertainment
- Fashion & Beauty
- Lifestyle
Blast of Joy. Maximalist, mood-boosting, and sometimes too flashy is the new aesthetic that will go toe-to-toe with minimalist and clean imagery. Content creators will generously and colorfully stylize photoshoots, with settings and model looks becoming even more thought out and detailed—all in order to endow images with creative and…
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Depositphotos - Creative Trends ‘23Blast of Joy
Blast of Joy. Maximalist, mood-boosting, and sometimes too flashy is the new aesthetic that will go toe-to-toe with minimalist and clean imagery. Content creators will… 
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Short Trend Summary
Going Live goes a long way. Live experiences are becoming a central part of digital media as platforms look to engage communities. Brands can tap into this trend by developing a live strategy and exploring partnerships with entities that have…
Going Live Goes A Long Way- Digital Platforms
- Entertainment
- Lifestyle
Going Live goes a long way. Live experiences are becoming a central part of digital media as platforms look to engage communities. Brands can tap into this trend by developing a live strategy and exploring partnerships with entities that have complementary communities. The hottest social media app, BeReal, shows the…
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DENTSU - Media Trends ‘23Going Live Goes A Long Way
Going Live goes a long way. Live experiences are becoming a central part of digital media as platforms look to engage communities. Brands can tap… 
