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Short Trend Summary
“Me” Mentality. Consumers are shifting their focus back to themselves after prioritizing community and public health. Brands are responding by offering opportunities for self-expression and personal growth, focusing on mental health and wellness products. As consumers embrace digital technology, they…
“Me” Mentality- Consumer Attitudes
- Health & Wellness
- Lifestyle
“Me” Mentality. Consumers are shifting their focus back to themselves after prioritizing community and public health. Brands are responding by offering opportunities for self-expression and personal growth, focusing on mental health and wellness products. As consumers embrace digital technology, they will want to control and express different parts of their…
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MINTEL - Global Consumer Trends“Me” Mentality
“Me” Mentality. Consumers are shifting their focus back to themselves after prioritizing community and public health. Brands are responding by offering opportunities for self-expression and…
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Short Trend Summary
Consumers are experiencing hyper fatigue as a result of the pandemic, technology, and financial stress. Many are trying to reduce screen time and find meaning and purpose through nature, community, and wellness practices. Brands need to provide practical solutions to…
Hyper Fatigue- Consumer Attitudes
- Health & Wellness
- Lifestyle
Consumers are experiencing hyper fatigue as a result of the pandemic, technology, and financial stress. Many are trying to reduce screen time and find meaning and purpose through nature, community, and wellness practices. Brands need to provide practical solutions to offer escapism, and establish healthy connections in technology, wellness, and…
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MINTEL - Global Consumer TrendsHyper Fatigue
Consumers are experiencing hyper fatigue as a result of the pandemic, technology, and financial stress. Many are trying to reduce screen time and find meaning… -
Short Trend Summary
New year, old me. The focus on happiness in the wellness space is shifting towards authenticity and realness. New Year's resolutions are being redefined to prioritize introspection and mental health. Popular publications are promoting alternative and accessible wellness methods that…
New Year, Old Me- Health & Wellness
- Lifestyle
- Sustainability
New year, old me. The focus on happiness in the wellness space is shifting towards authenticity and realness. New Year's resolutions are being redefined to prioritize introspection and mental health. Popular publications are promoting alternative and accessible wellness methods that emphasize mental wellbeing and self-care.
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MTM - 12 Trends of...New Year, Old Me
New year, old me. The focus on happiness in the wellness space is shifting towards authenticity and realness. New Year's resolutions are being redefined to… 
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Short Trend Summary
A majority of people fear that the cost-of-living crisis will negatively impact their relationships. Millennials are going into debt from dating expenses, from date night outfits to fancy restaurants. The financial strain has made it more acceptable to discuss money…
“Cost of Loving” Crisis- Finance & Money
- Lifestyle
- Relationships & Intimacy
A majority of people fear that the cost-of-living crisis will negatively impact their relationships. Millennials are going into debt from dating expenses, from date night outfits to fancy restaurants. The financial strain has made it more acceptable to discuss money and savings in relationships, breaking the taboo of talking about…
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MTM - 12 Trends of...“Cost of Loving” Crisis
A majority of people fear that the cost-of-living crisis will negatively impact their relationships. Millennials are going into debt from dating expenses, from date night… 
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Short Trend Summary
Gen Z is known for their openness about mental health, consuming and sharing content about it on social media platforms. They have created and utilize mental health communities, like the anonymous audio app Chill Pill, to have safe discussions. Celebrity…
Mental Health & Welness Communities- Digital Platforms
- Health & Wellness
- Lifestyle
Gen Z is known for their openness about mental health, consuming and sharing content about it on social media platforms. They have created and utilize mental health communities, like the anonymous audio app Chill Pill, to have safe discussions. Celebrity influence is also promoting access to credible resources for mental…
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MTM - 12 Trends of...Mental Health & Welness Communities
Gen Z is known for their openness about mental health, consuming and sharing content about it on social media platforms. They have created and utilize… 
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Short Trend Summary
The world is undergoing a series of crises, including pandemics, wars, political divisions, natural disasters, and increases in the cost of living, leading to an extended period of instability and insecurity. This has resulted in widespread anxiety and impacted mental…
I Will Survive: Permacrisis- Global Challenges
- Health & Wellness
- Lifestyle
The world is undergoing a series of crises, including pandemics, wars, political divisions, natural disasters, and increases in the cost of living, leading to an extended period of instability and insecurity. This has resulted in widespread anxiety and impacted mental health. People are coping with these challenges by resorting to…
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Accenture - Life Trends 2023I Will Survive: Permacrisis
The world is undergoing a series of crises, including pandemics, wars, political divisions, natural disasters, and increases in the cost of living, leading to an… 
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Short Trend Summary
In 2023, consumers are looking for joy in day-to-day moments despite difficult financial times. Many people globally want to make the most of every moment, regardless of its ordinariness, such as connecting with nature or sharing everyday experiences with friends…
Everyday Celebration- Consumer Attitudes
- Entertainment
- Lifestyle
In 2023, consumers are looking for joy in day-to-day moments despite difficult financial times. Many people globally want to make the most of every moment, regardless of its ordinariness, such as connecting with nature or sharing everyday experiences with friends on social media. This desire for everyday celebration is driven…
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FORESIGHT FACTORY - Global TrendingEveryday Celebration
In 2023, consumers are looking for joy in day-to-day moments despite difficult financial times. Many people globally want to make the most of every moment,… -
Short Trend Summary
Characterized by an increased demand for low-stakes pastimes and guilty pleasures as a means of stress reduction and overall well-being. Brands have an opportunity to tap into this trend by offering responsible and sustainable forms of pleasure, while also transforming…
Light Relief- Brands & Advertising
- Lifestyle
- Sustainability
Characterized by an increased demand for low-stakes pastimes and guilty pleasures as a means of stress reduction and overall well-being. Brands have an opportunity to tap into this trend by offering responsible and sustainable forms of pleasure, while also transforming a pessimistic outlook into optimism with positive messaging and a…
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FORESIGHT FACTORY - Global TrendingLight Relief
Characterized by an increased demand for low-stakes pastimes and guilty pleasures as a means of stress reduction and overall well-being. Brands have an opportunity to… 
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Short Trend Summary
Gen Z is an activist generation that is using their dollars to support causes and communities they care about. The first Gen Z politician was recently elected to the US Congress, and disability advocacy is a leading issue for the…
Taking action- Global Challenges
- Government & Politics
- Lifestyle
Gen Z is an activist generation that is using their dollars to support causes and communities they care about. The first Gen Z politician was recently elected to the US Congress, and disability advocacy is a leading issue for the generation. Gen Z social media users are also looking to…
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INSTAGRAM - Trends Report 2023Taking action
Gen Z is an activist generation that is using their dollars to support causes and communities they care about. The first Gen Z politician was… -
Short Trend Summary
Gen Z are using makeup to express their personality, and are increasingly looking for climate-proof skincare and beauty products due to the impacts of climate change. As a result, Gen Z are likely to opt for protective beauty and skincare…
Climate & Expressive Beauty- Fashion & Beauty
- Lifestyle
- Sustainability
Gen Z are using makeup to express their personality, and are increasingly looking for climate-proof skincare and beauty products due to the impacts of climate change. As a result, Gen Z are likely to opt for protective beauty and skincare products, as well as experimenting with expressive makeup looks.
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INSTAGRAM - Trends Report 2023Climate & Expressive Beauty
Gen Z are using makeup to express their personality, and are increasingly looking for climate-proof skincare and beauty products due to the impacts of climate… 
