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Short Trend Summary
New year, old me. The focus on happiness in the wellness space is shifting towards authenticity and realness. New Year's resolutions are being redefined to prioritize introspection and mental health. Popular publications are promoting alternative and accessible wellness methods that…
New Year, Old Me- Health & Wellness
- Lifestyle
- Sustainability
New year, old me. The focus on happiness in the wellness space is shifting towards authenticity and realness. New Year's resolutions are being redefined to prioritize introspection and mental health. Popular publications are promoting alternative and accessible wellness methods that emphasize mental wellbeing and self-care.
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MTM - 12 Trends of...New Year, Old Me
New year, old me. The focus on happiness in the wellness space is shifting towards authenticity and realness. New Year's resolutions are being redefined to…
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Short Trend Summary
A majority of people fear that the cost-of-living crisis will negatively impact their relationships. Millennials are going into debt from dating expenses, from date night outfits to fancy restaurants. The financial strain has made it more acceptable to discuss money…
“Cost of Loving” Crisis- Finance & Money
- Lifestyle
- Relationships & Intimacy
A majority of people fear that the cost-of-living crisis will negatively impact their relationships. Millennials are going into debt from dating expenses, from date night outfits to fancy restaurants. The financial strain has made it more acceptable to discuss money and savings in relationships, breaking the taboo of talking about…
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MTM - 12 Trends of...“Cost of Loving” Crisis
A majority of people fear that the cost-of-living crisis will negatively impact their relationships. Millennials are going into debt from dating expenses, from date night… 
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Short Trend Summary
Gen Z is known for their openness about mental health, consuming and sharing content about it on social media platforms. They have created and utilize mental health communities, like the anonymous audio app Chill Pill, to have safe discussions. Celebrity…
Mental Health & Welness Communities- Digital Platforms
- Health & Wellness
- Lifestyle
Gen Z is known for their openness about mental health, consuming and sharing content about it on social media platforms. They have created and utilize mental health communities, like the anonymous audio app Chill Pill, to have safe discussions. Celebrity influence is also promoting access to credible resources for mental…
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MTM - 12 Trends of...Mental Health & Welness Communities
Gen Z is known for their openness about mental health, consuming and sharing content about it on social media platforms. They have created and utilize… 
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Short Trend Summary
The world is undergoing a series of crises, including pandemics, wars, political divisions, natural disasters, and increases in the cost of living, leading to an extended period of instability and insecurity. This has resulted in widespread anxiety and impacted mental…
I Will Survive: Permacrisis- Global Challenges
- Health & Wellness
- Lifestyle
The world is undergoing a series of crises, including pandemics, wars, political divisions, natural disasters, and increases in the cost of living, leading to an extended period of instability and insecurity. This has resulted in widespread anxiety and impacted mental health. People are coping with these challenges by resorting to…
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Accenture - Life Trends 2023I Will Survive: Permacrisis
The world is undergoing a series of crises, including pandemics, wars, political divisions, natural disasters, and increases in the cost of living, leading to an… 
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Short Trend Summary
In 2023, Gen Z users will look to their favorite influencers for in-person experiences and content across multiple media formats. Community and participation will be key trends, driving content creation, with over 40% of Gen Z followers expecting new forms…
Creator Trends: Community & Participation- Consumer Attitudes
- Digital Platforms
- Lifestyle
In 2023, Gen Z users will look to their favorite influencers for in-person experiences and content across multiple media formats. Community and participation will be key trends, driving content creation, with over 40% of Gen Z followers expecting new forms of media from their favorite creators.
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INSTAGRAM - Trends Report 2023Creator Trends: Community & Participation
In 2023, Gen Z users will look to their favorite influencers for in-person experiences and content across multiple media formats. Community and participation will be… 
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Short Trend Summary
It’s the year of the rave, with Gen Z ready to let go and express themselves through music. Gen Z are embracing global music and a diverse range of genres, from KPOP to Latin music, with over half of respondents…
Rave Returns & Global Beats- Culture
- Entertainment
- Lifestyle
It’s the year of the rave, with Gen Z ready to let go and express themselves through music. Gen Z are embracing global music and a diverse range of genres, from KPOP to Latin music, with over half of respondents in our study planning to listen to non-English-speaking artists. Music…
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INSTAGRAM - Trends Report 2023Rave Returns & Global Beats
It’s the year of the rave, with Gen Z ready to let go and express themselves through music. Gen Z are embracing global music and… 
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Short Trend Summary
Organized religion has been declining in popularity, leading to a search for community and spirituality through alternative means such as manifesting, astrology, and shared fitness routines. This and other societal changes are at least in part causing a rise in…
The Need for Community is Real- Health & Wellness
- Lifestyle
- Relationships & Intimacy
Organized religion has been declining in popularity, leading to a search for community and spirituality through alternative means such as manifesting, astrology, and shared fitness routines. This and other societal changes are at least in part causing a rise in loneliness and mental health struggles, as people are seeking connection…
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FORERUNNER - The Dinner Party...The Need for Community is Real
Organized religion has been declining in popularity, leading to a search for community and spirituality through alternative means such as manifesting, astrology, and shared fitness… -
Short Trend Summary
Sustainability has become a key focus for consumers and businesses alike, with increasing importance placed on environmental considerations and the search for sustainable options. This trend is seen to be transitioning from a niche market to a mainstream lifestyle, with…
Sustainability Mainstream- Consumer Attitudes
- Lifestyle
- Sustainability
Sustainability has become a key focus for consumers and businesses alike, with increasing importance placed on environmental considerations and the search for sustainable options. This trend is seen to be transitioning from a niche market to a mainstream lifestyle, with all consumers expected to align their values with their spending…
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FORERUNNER - The Dinner Party...Sustainability Mainstream
Sustainability has become a key focus for consumers and businesses alike, with increasing importance placed on environmental considerations and the search for sustainable options. This… -
Short Trend Summary
People are breaking down traditional beauty norms by speaking openly about their appearance choices, and the majority of global consumers agree that discussing difficult subjects makes them less taboo. Since consumers feel freer to look however they want to, they…
Tackling Taboo- Consumer Attitudes
- Fashion & Beauty
- Lifestyle
People are breaking down traditional beauty norms by speaking openly about their appearance choices, and the majority of global consumers agree that discussing difficult subjects makes them less taboo. Since consumers feel freer to look however they want to, they are now also speaking more freely about it – there…
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FORESIGHT FACTORY - Global TrendingTackling Taboo
People are breaking down traditional beauty norms by speaking openly about their appearance choices, and the majority of global consumers agree that discussing difficult subjects… -
Short Trend Summary
Moveable Morality refers to a shift away from traditional centralized authority towards personal judgments of what is right. This has led to a decrease in public trust of institutions such as the Supreme Court in the US, with only 25%…
Movable Morality- Consumer Attitudes
- Culture
- Lifestyle
Moveable Morality refers to a shift away from traditional centralized authority towards personal judgments of what is right. This has led to a decrease in public trust of institutions such as the Supreme Court in the US, with only 25% of Americans expressing confidence in it. During the COVID-19 pandemic,…
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FORESIGHT FACTORY - Global TrendingMovable Morality
Moveable Morality refers to a shift away from traditional centralized authority towards personal judgments of what is right. This has led to a decrease in…
