Follow us
Your trends
- TrendCategorySummaryThemeReport
-
Short Trend Summary
Consumers are embracing a carefree attitude of living for the moment due to the unpredictable future and repeated crises. Brands are facilitating this behavior by offering BNPL options and promoting indulgence and pleasure-seeking. This "Now or Never" attitude aims to…
Now or Never- Consumer Attitudes
- Lifestyle
- Sustainability
Consumers are embracing a carefree attitude of living for the moment due to the unpredictable future and repeated crises. Brands are facilitating this behavior by offering BNPL options and promoting indulgence and pleasure-seeking. This "Now or Never" attitude aims to reclaim happiness in the face of modern stress. Meanwhile, weariness…
- N/A
FORESIGHT FACTORY - Global TrendingNow or Never
Consumers are embracing a carefree attitude of living for the moment due to the unpredictable future and repeated crises. Brands are facilitating this behavior by…
-
Short Trend Summary
In 2023, consumers are looking for joy in day-to-day moments despite difficult financial times. Many people globally want to make the most of every moment, regardless of its ordinariness, such as connecting with nature or sharing everyday experiences with friends…
Everyday Celebration- Consumer Attitudes
- Entertainment
- Lifestyle
In 2023, consumers are looking for joy in day-to-day moments despite difficult financial times. Many people globally want to make the most of every moment, regardless of its ordinariness, such as connecting with nature or sharing everyday experiences with friends on social media. This desire for everyday celebration is driven…
- N/A
FORESIGHT FACTORY - Global TrendingEveryday Celebration
In 2023, consumers are looking for joy in day-to-day moments despite difficult financial times. Many people globally want to make the most of every moment,… -
Short Trend Summary
Characterized by an increased demand for low-stakes pastimes and guilty pleasures as a means of stress reduction and overall well-being. Brands have an opportunity to tap into this trend by offering responsible and sustainable forms of pleasure, while also transforming…
Light Relief- Brands & Advertising
- Lifestyle
- Sustainability
Characterized by an increased demand for low-stakes pastimes and guilty pleasures as a means of stress reduction and overall well-being. Brands have an opportunity to tap into this trend by offering responsible and sustainable forms of pleasure, while also transforming a pessimistic outlook into optimism with positive messaging and a…
- N/A
FORESIGHT FACTORY - Global TrendingLight Relief
Characterized by an increased demand for low-stakes pastimes and guilty pleasures as a means of stress reduction and overall well-being. Brands have an opportunity to… 
-
Short Trend Summary
Gen Z is an activist generation that is using their dollars to support causes and communities they care about. The first Gen Z politician was recently elected to the US Congress, and disability advocacy is a leading issue for the…
Taking action- Global Challenges
- Government & Politics
- Lifestyle
Gen Z is an activist generation that is using their dollars to support causes and communities they care about. The first Gen Z politician was recently elected to the US Congress, and disability advocacy is a leading issue for the generation. Gen Z social media users are also looking to…
- N/A
INSTAGRAM - Trends Report 2023Taking action
Gen Z is an activist generation that is using their dollars to support causes and communities they care about. The first Gen Z politician was… 
-
Short Trend Summary
Gen Z are using makeup to express their personality, and are increasingly looking for climate-proof skincare and beauty products due to the impacts of climate change. As a result, Gen Z are likely to opt for protective beauty and skincare…
Climate & Expressive Beauty- Fashion & Beauty
- Lifestyle
- Sustainability
Gen Z are using makeup to express their personality, and are increasingly looking for climate-proof skincare and beauty products due to the impacts of climate change. As a result, Gen Z are likely to opt for protective beauty and skincare products, as well as experimenting with expressive makeup looks.
- N/A
INSTAGRAM - Trends Report 2023Climate & Expressive Beauty
Gen Z are using makeup to express their personality, and are increasingly looking for climate-proof skincare and beauty products due to the impacts of climate… 
-
Short Trend Summary
The Financial Renaissance. Gen Z is embracing side hustles to make money as ⅔ of Gen Z plans to use social media to make money in 2023. Content creation isn’t just for full-time creators, as a majority of Gen Z…
The Financial Renaissance- Emerging Technology
- Finance & Money
- Lifestyle
The Financial Renaissance. Gen Z is embracing side hustles to make money as ⅔ of Gen Z plans to use social media to make money in 2023. Content creation isn’t just for full-time creators, as a majority of Gen Z social media users plan to monetize a project this year.…
- N/A
INSTAGRAM - Trends Report 2023The Financial Renaissance
The Financial Renaissance. Gen Z is embracing side hustles to make money as ⅔ of Gen Z plans to use social media to make money… 
-
Short Trend Summary
Gen Z is exploring culture through cuisine. 68% of Gen Z social media users will either continue or would like to try food from another culture after discovering it online. Through creators and viral food content, Gen Z uses Instagram…
Culture Through Cuisine- Consumer Attitudes
- Culture
- Lifestyle
Gen Z is exploring culture through cuisine. 68% of Gen Z social media users will either continue or would like to try food from another culture after discovering it online. Through creators and viral food content, Gen Z uses Instagram as a gateway to other culinary cultures.
- N/A
INSTAGRAM - Trends Report 2023Culture Through Cuisine
Gen Z is exploring culture through cuisine. 68% of Gen Z social media users will either continue or would like to try food from another… -
Short Trend Summary
Sick-care Evolves To Well-care. Health is a top priority for consumers, with a majority indicating it as a main focus in their lives. Yet despite growing awareness, many still feel overwhelmed and lack guidance to achieve health goals, leading to…
Well-care- Consumer Attitudes
- Health & Wellness
- Lifestyle
Sick-care Evolves To Well-care. Health is a top priority for consumers, with a majority indicating it as a main focus in their lives. Yet despite growing awareness, many still feel overwhelmed and lack guidance to achieve health goals, leading to a more demand for products, services, and communities that can…
- N/A
FORERUNNER - The Dinner Party...Well-care
Sick-care Evolves To Well-care. Health is a top priority for consumers, with a majority indicating it as a main focus in their lives. Yet despite… -
Short Trend Summary
Consumers are re-evaluating the value of money and the balance between convenience and cost after a decade of on-demand services. A challenge lies in understanding what consumers truly value, as there is a shift towards balancing price and value with…
Money Matters- Consumer Attitudes
- Lifestyle
- Sustainability
Consumers are re-evaluating the value of money and the balance between convenience and cost after a decade of on-demand services. A challenge lies in understanding what consumers truly value, as there is a shift towards balancing price and value with urgency and convenience, likely driven by a resurgence in DIY…
- N/A
FORERUNNER - The Dinner Party...Money Matters
Consumers are re-evaluating the value of money and the balance between convenience and cost after a decade of on-demand services. A challenge lies in understanding… -
Short Trend Summary
New Age Activism is emerging as a trend where people are more likely to support social and political causes through their spending habits. This shift is driven by younger generations who feel detached from traditional political discourse and want to…
New Age Activism- Consumer Attitudes
- Lifestyle
- Sustainability
New Age Activism is emerging as a trend where people are more likely to support social and political causes through their spending habits. This shift is driven by younger generations who feel detached from traditional political discourse and want to embed their values into their day-to-day lives through their employment…
- N/A
FORERUNNER - The Dinner Party...New Age Activism
New Age Activism is emerging as a trend where people are more likely to support social and political causes through their spending habits. This shift…
