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Short Trend Summary
In 2021, US online sales on Black Friday dropped for the first time ever, indicating a shift towards conscious consumerism and questioning of unbridled consumerism associated with the event. 86% of UK independent retailers decided not to participate in Black…
Conscious Consumerism- Business & e-Commerce
- Consumer Attitudes
- Sustainability
In 2021, US online sales on Black Friday dropped for the first time ever, indicating a shift towards conscious consumerism and questioning of unbridled consumerism associated with the event. 86% of UK independent retailers decided not to participate in Black Friday sales, aligning with the rise of conscious consumerism and…
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MTM - 12 Trends of...Conscious Consumerism
In 2021, US online sales on Black Friday dropped for the first time ever, indicating a shift towards conscious consumerism and questioning of unbridled consumerism…
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Short Trend Summary
The shift towards communities of interests and belonging is reshaping loyalty programs, enabling people to actually participate more in the brands they believe in. Three threads are converging: communities of interest, token-gated access to exclusive content, and digital collectibles. The…
I Am A Believer- Consumer Attitudes
- Digital Platforms
- Emerging Technology
The shift towards communities of interests and belonging is reshaping loyalty programs, enabling people to actually participate more in the brands they believe in. Three threads are converging: communities of interest, token-gated access to exclusive content, and digital collectibles. The next generation of brands will be built as communities first…
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Accenture - Life Trends 2023I Am A Believer
The shift towards communities of interests and belonging is reshaping loyalty programs, enabling people to actually participate more in the brands they believe in. Three… 
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Short Trend Summary
Sustainability has become a key focus for consumers and businesses alike, with increasing importance placed on environmental considerations and the search for sustainable options. This trend is seen to be transitioning from a niche market to a mainstream lifestyle, with…
Sustainability Mainstream- Consumer Attitudes
- Lifestyle
- Sustainability
Sustainability has become a key focus for consumers and businesses alike, with increasing importance placed on environmental considerations and the search for sustainable options. This trend is seen to be transitioning from a niche market to a mainstream lifestyle, with all consumers expected to align their values with their spending…
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FORERUNNER - The Dinner Party...Sustainability Mainstream
Sustainability has become a key focus for consumers and businesses alike, with increasing importance placed on environmental considerations and the search for sustainable options. This… -
Short Trend Summary
People are seeking a return to fundamentals for a more optimistic future, with 53% of respondents feeling more optimistic about their own future compared to 41% for their children and 27% for the world. Over half of consumers are taking…
Future Fundamentals- Consumer Attitudes
- Global Challenges
- Sustainability
People are seeking a return to fundamentals for a more optimistic future, with 53% of respondents feeling more optimistic about their own future compared to 41% for their children and 27% for the world. Over half of consumers are taking it day by day, trying to get back to how…
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FORERUNNER - The Dinner Party...Future Fundamentals
People are seeking a return to fundamentals for a more optimistic future, with 53% of respondents feeling more optimistic about their own future compared to… -
Short Trend Summary
People are breaking down traditional beauty norms by speaking openly about their appearance choices, and the majority of global consumers agree that discussing difficult subjects makes them less taboo. Since consumers feel freer to look however they want to, they…
Tackling Taboo- Consumer Attitudes
- Fashion & Beauty
- Lifestyle
People are breaking down traditional beauty norms by speaking openly about their appearance choices, and the majority of global consumers agree that discussing difficult subjects makes them less taboo. Since consumers feel freer to look however they want to, they are now also speaking more freely about it – there…
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FORESIGHT FACTORY - Global TrendingTackling Taboo
People are breaking down traditional beauty norms by speaking openly about their appearance choices, and the majority of global consumers agree that discussing difficult subjects… -
Short Trend Summary
Meme messaging is a growing trend in internet culture, driven by a preference for offbeat humor and design. A significant portion of global consumers prefer brands that don't take themselves too seriously, and a majority of consumers welcome the use…
Meme Messaging- Consumer Attitudes
- Culture
- Emerging Technology
Meme messaging is a growing trend in internet culture, driven by a preference for offbeat humor and design. A significant portion of global consumers prefer brands that don't take themselves too seriously, and a majority of consumers welcome the use of GIFs, memes, and emojis in online communication with companies.…
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FORESIGHT FACTORY - Global TrendingMeme Messaging
Meme messaging is a growing trend in internet culture, driven by a preference for offbeat humor and design. A significant portion of global consumers prefer… -
Short Trend Summary
Moveable Morality refers to a shift away from traditional centralized authority towards personal judgments of what is right. This has led to a decrease in public trust of institutions such as the Supreme Court in the US, with only 25%…
Movable Morality- Consumer Attitudes
- Culture
- Lifestyle
Moveable Morality refers to a shift away from traditional centralized authority towards personal judgments of what is right. This has led to a decrease in public trust of institutions such as the Supreme Court in the US, with only 25% of Americans expressing confidence in it. During the COVID-19 pandemic,…
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FORESIGHT FACTORY - Global TrendingMovable Morality
Moveable Morality refers to a shift away from traditional centralized authority towards personal judgments of what is right. This has led to a decrease in… -
Short Trend Summary
Consumers are becoming more skeptical of mainstream sources of information and exploring alternative truths. Some are rejecting the authority of the media, political leaders, and even modern medicine. As a result, they are turning to unconventional sources like Reddit, which…
Fact Finders- Consumer Attitudes
- Emerging Technology
- Media & Information
Consumers are becoming more skeptical of mainstream sources of information and exploring alternative truths. Some are rejecting the authority of the media, political leaders, and even modern medicine. As a result, they are turning to unconventional sources like Reddit, which is supplanting Google as a trusted source for information. However,…
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FORESIGHT FACTORY - Global TrendingFact Finders
Consumers are becoming more skeptical of mainstream sources of information and exploring alternative truths. Some are rejecting the authority of the media, political leaders, and… -
Short Trend Summary
Brands are trusted by consumers more than governments and other institutions, and are expected to offer efficient and effective support during life's challenges. In 2023, there will be challenges such as the rising cost of living, and brands are rising…
Naked Citizen- Brands & Advertising
- Consumer Attitudes
- Global Challenges
Brands are trusted by consumers more than governments and other institutions, and are expected to offer efficient and effective support during life's challenges. In 2023, there will be challenges such as the rising cost of living, and brands are rising to meet these challenges by offering initiatives like interest-free loans…
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FORESIGHT FACTORY - Global TrendingNaked Citizen
Brands are trusted by consumers more than governments and other institutions, and are expected to offer efficient and effective support during life's challenges. In 2023,… 
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Short Trend Summary
Peer power is on the rise as trust in authority decreases and traditional support sources fall short. Consumers are turning to each other for help through services like Airbnb, GoFundMe, and peer-to-peer money-lending and goods-lending websites. The growth of peer-to-peer…
Peer Power- Consumer Attitudes
- Emerging Technology
- Global Challenges
Peer power is on the rise as trust in authority decreases and traditional support sources fall short. Consumers are turning to each other for help through services like Airbnb, GoFundMe, and peer-to-peer money-lending and goods-lending websites. The growth of peer-to-peer services and the rise of DAOs and Web3 technology suggest…
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FORESIGHT FACTORY - Global TrendingPeer Power
Peer power is on the rise as trust in authority decreases and traditional support sources fall short. Consumers are turning to each other for help…
