Follow us
Your trends
- TrendCategorySummaryThemeReport
-
Short Trend Summary
Consumers are looking for more than just products from retailers, they want education and inspiration. Brands that deliver on this will have a stronger impact, improving a consumer's life and contributing to their well-being. Grocers will offer budget-friendly meal tips,…
Educator Brands & Brands & Advertising- Brands & Advertising
- Consumer Attitudes
- Health & Wellness
Consumers are looking for more than just products from retailers, they want education and inspiration. Brands that deliver on this will have a stronger impact, improving a consumer's life and contributing to their well-being. Grocers will offer budget-friendly meal tips, healthcare providers will focus on customer service, and restaurants will…
- N/A
VERICAST - Predictions & Trends...Educator Brands & Brands & Advertising
Consumers are looking for more than just products from retailers, they want education and inspiration. Brands that deliver on this will have a stronger impact,…
-
Short Trend Summary
Self-care has become a popular topic since the pandemic, with people trying to improve their physical and mental well-being. However, it is evolving into self-advocacy, where consumers take control of their own needs and seek out the best solutions rather…
Self-Advocacy- Consumer Attitudes
- Health & Wellness
- Lifestyle
Self-care has become a popular topic since the pandemic, with people trying to improve their physical and mental well-being. However, it is evolving into self-advocacy, where consumers take control of their own needs and seek out the best solutions rather than accepting ready-made ones, making it important for businesses to…
- N/A
VERICAST - Predictions & Trends...Self-Advocacy
Self-care has become a popular topic since the pandemic, with people trying to improve their physical and mental well-being. However, it is evolving into self-advocacy,… 
-
Short Trend Summary
Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to turn data into insight and action to deliver personalized promotions and marketing messages based on…
Consumer Personalization- Brands & Advertising
- Consumer Attitudes
- Data Privacy
Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to turn data into insight and action to deliver personalized promotions and marketing messages based on customers' purchase habits and interests. The emphasis on personalization is…
- N/A
VERICAST - Predictions & Trends...Consumer Personalization
Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to… -
Short Trend Summary
Sick-care Evolves To Well-care. Health is a top priority for consumers, with a majority indicating it as a main focus in their lives. Yet despite growing awareness, many still feel overwhelmed and lack guidance to achieve health goals, leading to…
Well-care- Consumer Attitudes
- Health & Wellness
- Lifestyle
Sick-care Evolves To Well-care. Health is a top priority for consumers, with a majority indicating it as a main focus in their lives. Yet despite growing awareness, many still feel overwhelmed and lack guidance to achieve health goals, leading to a more demand for products, services, and communities that can…
- N/A
FORERUNNER - The Dinner Party...Well-care
Sick-care Evolves To Well-care. Health is a top priority for consumers, with a majority indicating it as a main focus in their lives. Yet despite… -
Short Trend Summary
Consumers are re-evaluating the value of money and the balance between convenience and cost after a decade of on-demand services. A challenge lies in understanding what consumers truly value, as there is a shift towards balancing price and value with…
Money Matters- Consumer Attitudes
- Lifestyle
- Sustainability
Consumers are re-evaluating the value of money and the balance between convenience and cost after a decade of on-demand services. A challenge lies in understanding what consumers truly value, as there is a shift towards balancing price and value with urgency and convenience, likely driven by a resurgence in DIY…
- N/A
FORERUNNER - The Dinner Party...Money Matters
Consumers are re-evaluating the value of money and the balance between convenience and cost after a decade of on-demand services. A challenge lies in understanding… -
Short Trend Summary
New Age Activism is emerging as a trend where people are more likely to support social and political causes through their spending habits. This shift is driven by younger generations who feel detached from traditional political discourse and want to…
New Age Activism- Consumer Attitudes
- Lifestyle
- Sustainability
New Age Activism is emerging as a trend where people are more likely to support social and political causes through their spending habits. This shift is driven by younger generations who feel detached from traditional political discourse and want to embed their values into their day-to-day lives through their employment…
- N/A
FORERUNNER - The Dinner Party...New Age Activism
New Age Activism is emerging as a trend where people are more likely to support social and political causes through their spending habits. This shift… -
Short Trend Summary
The CPG industry has taken inspiration from TikTok food trends, as the pandemic led to an increase in screen time and interest in cooking. Companies in the CPG space are offering products in similar flavor profiles to those seen on…
Viral Flavor- Consumer Attitudes
- Digital Platforms
- Lifestyle
The CPG industry has taken inspiration from TikTok food trends, as the pandemic led to an increase in screen time and interest in cooking. Companies in the CPG space are offering products in similar flavor profiles to those seen on TikTok.
- N/A
TREND HUNTER - Trend Report...Viral Flavor
The CPG industry has taken inspiration from TikTok food trends, as the pandemic led to an increase in screen time and interest in cooking. Companies… -
Short Trend Summary
Consumers will likely reduce spending due to economic pressures in areas such as groceries, travel, entertainment and treats. Telecoms will be affected too, as people cut back on streaming and bundling internet. TV and mobile phone providers to find savings.…
Reduced Spending- Business & e-Commerce
- Consumer Attitudes
- Lifestyle
Consumers will likely reduce spending due to economic pressures in areas such as groceries, travel, entertainment and treats. Telecoms will be affected too, as people cut back on streaming and bundling internet. TV and mobile phone providers to find savings. 30% intend to switch to less expensive brands while 38%…
- N/A
VERICAST - Predictions & Trends...Reduced Spending
Consumers will likely reduce spending due to economic pressures in areas such as groceries, travel, entertainment and treats. Telecoms will be affected too, as people… 
-
Short Trend Summary
Brands are prioritizing sunscreens with active ingredients such as vitamin C and niacinamide to enhance benefits and marketing power. Consumers are more informed and check ingredient lists instead of just product claims and branding.
Active SPF- Brands & Advertising
- Consumer Attitudes
- Fashion & Beauty
Brands are prioritizing sunscreens with active ingredients such as vitamin C and niacinamide to enhance benefits and marketing power. Consumers are more informed and check ingredient lists instead of just product claims and branding.
- N/A
TREND HUNTER - Trend Report...Active SPF
Brands are prioritizing sunscreens with active ingredients such as vitamin C and niacinamide to enhance benefits and marketing power. Consumers are more informed and check… -
Short Trend Summary
Brands are working with artists to create visually interesting, interactive campaigns using QR codes on packaging. The average consumer spends a lot of time on social media, making packaging a new and visually interesting experience.
QR Collabs- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Brands are working with artists to create visually interesting, interactive campaigns using QR codes on packaging. The average consumer spends a lot of time on social media, making packaging a new and visually interesting experience.
- N/A
TREND HUNTER - Trend Report...QR Collabs
Brands are working with artists to create visually interesting, interactive campaigns using QR codes on packaging. The average consumer spends a lot of time on…
