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Short Trend Summary
Consumers are re-evaluating the value of money and the balance between convenience and cost after a decade of on-demand services. A challenge lies in understanding what consumers truly value, as there is a shift towards balancing price and value with…
Money Matters- Consumer Attitudes
- Lifestyle
- Sustainability
Consumers are re-evaluating the value of money and the balance between convenience and cost after a decade of on-demand services. A challenge lies in understanding what consumers truly value, as there is a shift towards balancing price and value with urgency and convenience, likely driven by a resurgence in DIY…
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FORERUNNER - The Dinner Party...Money Matters
Consumers are re-evaluating the value of money and the balance between convenience and cost after a decade of on-demand services. A challenge lies in understanding…
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Short Trend Summary
New Age Activism is emerging as a trend where people are more likely to support social and political causes through their spending habits. This shift is driven by younger generations who feel detached from traditional political discourse and want to…
New Age Activism- Consumer Attitudes
- Lifestyle
- Sustainability
New Age Activism is emerging as a trend where people are more likely to support social and political causes through their spending habits. This shift is driven by younger generations who feel detached from traditional political discourse and want to embed their values into their day-to-day lives through their employment…
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FORERUNNER - The Dinner Party...New Age Activism
New Age Activism is emerging as a trend where people are more likely to support social and political causes through their spending habits. This shift… -
Short Trend Summary
The CPG industry has taken inspiration from TikTok food trends, as the pandemic led to an increase in screen time and interest in cooking. Companies in the CPG space are offering products in similar flavor profiles to those seen on…
Viral Flavor- Consumer Attitudes
- Digital Platforms
- Lifestyle
The CPG industry has taken inspiration from TikTok food trends, as the pandemic led to an increase in screen time and interest in cooking. Companies in the CPG space are offering products in similar flavor profiles to those seen on TikTok.
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TREND HUNTER - Trend Report...Viral Flavor
The CPG industry has taken inspiration from TikTok food trends, as the pandemic led to an increase in screen time and interest in cooking. Companies… -
Short Trend Summary
Consumers will likely reduce spending due to economic pressures in areas such as groceries, travel, entertainment and treats. Telecoms will be affected too, as people cut back on streaming and bundling internet. TV and mobile phone providers to find savings.…
Reduced Spending- Business & e-Commerce
- Consumer Attitudes
- Lifestyle
Consumers will likely reduce spending due to economic pressures in areas such as groceries, travel, entertainment and treats. Telecoms will be affected too, as people cut back on streaming and bundling internet. TV and mobile phone providers to find savings. 30% intend to switch to less expensive brands while 38%…
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VERICAST - Predictions & Trends...Reduced Spending
Consumers will likely reduce spending due to economic pressures in areas such as groceries, travel, entertainment and treats. Telecoms will be affected too, as people… 
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Short Trend Summary
Consumers will prioritize spending on necessities during a tough economy, but will still seek to purchase things for their home and family. Healthcare spending may also be affected, with people reevaluating optional procedures. Brands need to be even more relevant…
Necessities & Home Spending- Brands & Advertising
- Consumer Attitudes
- Health & Wellness
Consumers will prioritize spending on necessities during a tough economy, but will still seek to purchase things for their home and family. Healthcare spending may also be affected, with people reevaluating optional procedures. Brands need to be even more relevant in order to stay top of mind when consumers are…
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VERICAST - Predictions & Trends...Necessities & Home Spending
Consumers will prioritize spending on necessities during a tough economy, but will still seek to purchase things for their home and family. Healthcare spending may… 
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Short Trend Summary
Coupons are making a comeback as consumers actively seek savings to counteract the cost of gas and groceries and inflation. Brands are being encouraged to make strong promotional offers that are meaningful to consumers and delivered in engaging and relevant…
Coupon Comeback- Brands & Advertising
- Consumer Attitudes
- Fashion & Beauty
Coupons are making a comeback as consumers actively seek savings to counteract the cost of gas and groceries and inflation. Brands are being encouraged to make strong promotional offers that are meaningful to consumers and delivered in engaging and relevant ways.
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VERICAST - Predictions & Trends...Coupon Comeback
Coupons are making a comeback as consumers actively seek savings to counteract the cost of gas and groceries and inflation. Brands are being encouraged to… -
Short Trend Summary
Brands will face decreasing customer loyalty as consumers prioritize getting the best deal and recent benefits from brands. Brands should focus on creating loyalty programs and rewards that drive engagement and elicit loyalty, converting shoppers who are trying them out,…
Decreasing Loyalty- Brands & Advertising
- Consumer Attitudes
- Sustainability
Brands will face decreasing customer loyalty as consumers prioritize getting the best deal and recent benefits from brands. Brands should focus on creating loyalty programs and rewards that drive engagement and elicit loyalty, converting shoppers who are trying them out, and preserving loyalty with services, promotions, and reward structures.
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VERICAST - Predictions & Trends...Decreasing Loyalty
Brands will face decreasing customer loyalty as consumers prioritize getting the best deal and recent benefits from brands. Brands should focus on creating loyalty programs… -
Short Trend Summary
Retailers should focus on providing value to customers through pricing, promotions, and convenience, especially in healthcare where customer service and easy access to clinics will be crucial due to shortage of providers. Grocery stores can attract busy parents by offering…
Price & Convenience- Business & e-Commerce
- Consumer Attitudes
- Health & Wellness
Retailers should focus on providing value to customers through pricing, promotions, and convenience, especially in healthcare where customer service and easy access to clinics will be crucial due to shortage of providers. Grocery stores can attract busy parents by offering ready-to-eat meals for in-store or delivery.
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VERICAST - Predictions & Trends...Price & Convenience
Retailers should focus on providing value to customers through pricing, promotions, and convenience, especially in healthcare where customer service and easy access to clinics will… -
Short Trend Summary
Brands are prioritizing sunscreens with active ingredients such as vitamin C and niacinamide to enhance benefits and marketing power. Consumers are more informed and check ingredient lists instead of just product claims and branding.
Active SPF- Brands & Advertising
- Consumer Attitudes
- Fashion & Beauty
Brands are prioritizing sunscreens with active ingredients such as vitamin C and niacinamide to enhance benefits and marketing power. Consumers are more informed and check ingredient lists instead of just product claims and branding.
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TREND HUNTER - Trend Report...Active SPF
Brands are prioritizing sunscreens with active ingredients such as vitamin C and niacinamide to enhance benefits and marketing power. Consumers are more informed and check… -
Short Trend Summary
Brands are working with artists to create visually interesting, interactive campaigns using QR codes on packaging. The average consumer spends a lot of time on social media, making packaging a new and visually interesting experience.
QR Collabs- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Brands are working with artists to create visually interesting, interactive campaigns using QR codes on packaging. The average consumer spends a lot of time on social media, making packaging a new and visually interesting experience.
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TREND HUNTER - Trend Report...QR Collabs
Brands are working with artists to create visually interesting, interactive campaigns using QR codes on packaging. The average consumer spends a lot of time on…
