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Trends Categories Consumer Attitudes

Your trends

Consumer Attitudes 104
Brands & Advertising 134
Business & e-Commerce 58
Culture 19
Data Privacy 12
Digital Platforms 107
Emerging Technology 137
Entertainment 35
Family & Parenting 3
Fashion & Beauty 41
Finance & Money 9
Food & Drink 11
Global Challenges 49
Government & Politics 2
Health & Wellness 54
Lifestyle 88
Media & Information 30
Relationships & Intimacy 3
Sustainability 75
The Home 4
The Workplace 12
Travel 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Create & Deliver Winning Consumer & Customer Experiences
    • Consumer Attitudes
    • Digital Platforms
    • Global Challenges

    Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and preferences into every part of their process — from R&D to marketing to sales — and delivering seamless, relevant experiences for consumers and customers across…

    • N/A
    Accenture - A New Dawn...
    Create & Deliver Winning Consumer & Customer Experiences
    Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and…
    • Consumer Attitudes
    • Digital Platforms
    • Global Challenges
  • Saying vs Doing Sutainability
    • Consumer Attitudes
    • Lifestyle
    • Sustainability

    Saying vs Doing Sutainability. With convenience and price already trumping purchase decisions, the gap between what people say and what people do when it comes to sustainability will be larger this year than in the past. For brands investing in sustainable initiatives, their claims must be more credible than ever…

    • N/A
    OMD - Signals 2023
    Saying vs Doing Sutainability
    Saying vs Doing Sutainability. With convenience and price already trumping purchase decisions, the gap between what people say and what people do when it comes…
    • Consumer Attitudes
    • Lifestyle
    • Sustainability
  • Conscious commerce
    • Business & e-Commerce
    • Consumer Attitudes
    • Sustainability

    Conscious commerce. Conscious commerce is driving a shift in consumer behavior, with an increased focus on budgeting and research before purchasing. Consumers are prioritizing value and looking for ways to save, whether through buying second-hand items or reducing the number of products they buy. A way in which brands can…

    • N/A
    OMD - Signals 2023
    Conscious commerce
    Conscious commerce. Conscious commerce is driving a shift in consumer behavior, with an increased focus on budgeting and research before purchasing. Consumers are prioritizing value…
    • Business & e-Commerce
    • Consumer Attitudes
    • Sustainability
  • Reclaiming Data Privacy
    • Brands & Advertising
    • Consumer Attitudes
    • Data Privacy

    Reclaiming Data Privacy. Consumers are seeking more control over their data privacy and want brands to be more accountable. Brands can respond by going the extra mile this year, offering more control and transparency in data exchanges. More importantly, by providing resources to help educate consumers on the benefits and…

    • N/A
    OMD - Signals 2023
    Reclaiming Data Privacy
    Reclaiming Data Privacy. Consumers are seeking more control over their data privacy and want brands to be more accountable. Brands can respond by going the…
    • Brands & Advertising
    • Consumer Attitudes
    • Data Privacy
  • Happy Ever After in the Marketplace
    • Business & e-Commerce
    • Consumer Attitudes
    • Digital Platforms

    Happy Ever After in the Marketplace. Marketplaces have emerged as the new front-runner in the direct-to-consumer journey, with retailers like Amazon surpassing brand-owned websites as the final shopping destination. Marketplaces offer better user convenience, multi-market ambitions, and logistics, making it important for marketers to integrate these into their wider social…

    • N/A
    OGILVY - Social Media Trends...
    Happy Ever After in the Marketplace
    Happy Ever After in the Marketplace. Marketplaces have emerged as the new front-runner in the direct-to-consumer journey, with retailers like Amazon surpassing brand-owned websites as…
    • Business & e-Commerce
    • Consumer Attitudes
    • Digital Platforms
  • Attention is the Key (Metric)
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology

    Attention is the Key (Metric). 2023 is the year of attention, where capturing the target audience's attention is key. A product-focused approach may lead to decreased brand KPIs, but innovative and immersive experiences drive ROI and attention. Creative, branded experiences, such as AR try-on filters, are cost-effective and offer valuable…

    • N/A
    OGILVY - Social Media Trends...
    Attention is the Key (Metric)
    Attention is the Key (Metric). 2023 is the year of attention, where capturing the target audience's attention is key. A product-focused approach may lead to…
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology
  • Hyper-local influence to drive community
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology

    Hyper-local influence to drive community. Hyper-local influence has evolved into hyper-relevant influence. Brands can tap into the power of grassroots influence by identifying micro-communities among their target audience and partnering with influencers who share their interests, experiences, and values. This approach allows brands to reach their target audience more effectively…

    • N/A
    OGILVY - Influencer Trends 2023
    Hyper-local influence to drive community
    Hyper-local influence to drive community. Hyper-local influence has evolved into hyper-relevant influence. Brands can tap into the power of grassroots influence by identifying micro-communities among…
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology
  • Utility & Purpose
    • Brands & Advertising
    • Consumer Attitudes
    • Entertainment

    Utility & Purpose. Consumers want meaningful value exchanges from brands, emphasizing emotional connections and entertainment. Brands are expected to have a deeper dimension beyond just presence, with reliability and authenticity playing a crucial role. Brands can deliver a conscious and memorable value exchange through packaging, user incentives, or even product…

    • N/A
    OGILVY - Social Media Trends...
    Utility & Purpose
    Utility & Purpose. Consumers want meaningful value exchanges from brands, emphasizing emotional connections and entertainment. Brands are expected to have a deeper dimension beyond just…
    • Brands & Advertising
    • Consumer Attitudes
    • Entertainment
  • As Seen On Social Media
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes

    As Seen on Social Media. Social media has become the first stop for many customers on their buying journey, with younger generations starting their search with inspiration and community rather than a list of brands or products. Brands must keep track of cultural trends and questions their audience is asking…

    • N/A
    GWI - Connecting The Dots...
    As Seen On Social Media
    As Seen on Social Media. Social media has become the first stop for many customers on their buying journey, with younger generations starting their search…
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes
  • Live A Little
    • Consumer Attitudes
    • Fashion & Beauty
    • Lifestyle

    Live A Little. Consumers' discretionary spending behavior during a potential 2023 recession is uncertain, but data suggests it may not align with traditional expectations. Financial and economic confidence is wavering globally, but a secure financial situation for many consumers is expected to maintain spending in certain areas such as fashion,…

    • N/A
    GWI - Connecting The Dots...
    Live A Little
    Live A Little. Consumers' discretionary spending behavior during a potential 2023 recession is uncertain, but data suggests it may not align with traditional expectations. Financial…
    • Consumer Attitudes
    • Fashion & Beauty
    • Lifestyle
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