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Trends Categories Consumer Attitudes

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Consumer Attitudes 104
Brands & Advertising 134
Business & e-Commerce 58
Culture 19
Data Privacy 12
Digital Platforms 107
Emerging Technology 137
Entertainment 35
Family & Parenting 3
Fashion & Beauty 41
Finance & Money 9
Food & Drink 11
Global Challenges 49
Government & Politics 2
Health & Wellness 54
Lifestyle 88
Media & Information 30
Relationships & Intimacy 3
Sustainability 75
The Home 4
The Workplace 12
Travel 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Cutting Costs
    • Brands & Advertising
    • Consumer Attitudes
    • Sustainability

    Strategies to cut costs during inflation also raise customer loyalty. The global economy is facing challenges due to inflation, increased trade costs, and slower commerce growth. Brands and consumers are looking for ways to cut costs, with shoppers seeking cheaper options and some brands investing in customer loyalty through new…

    • N/A
    Shopify - Commerce Trends 2025
    Cutting Costs
    Strategies to cut costs during inflation also raise customer loyalty. The global economy is facing challenges due to inflation, increased trade costs, and slower commerce…
    • Brands & Advertising
    • Consumer Attitudes
    • Sustainability
  • Shrink Your Return Rates
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes

    Shrink Your Return Rates. Brands are losing $29 per customer due to an increase in returns, which is 20-30% of online purchases compared to 8-10% of in-store purchases. Minimizing returns can benefit both the customers and the business by reducing waste and improving inventory management. Detailed product descriptions, customer reviews,…

    • N/A
    Shopify - Commerce Trends 2029
    Shrink Your Return Rates
    Shrink Your Return Rates. Brands are losing $29 per customer due to an increase in returns, which is 20-30% of online purchases compared to 8-10%…
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes
  • Economic Woes
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes

    Economic Woes. The economic slowdown has forced brands to adapt to economic uncertainty, resulting in strategic pricing, timely discounts, new income streams, and cutting overhead costs. Customer loyalty is a key focus for 2023, with businesses investing in retention to build trust that can outlast a recession. However, the economic…

    • N/A
    Shopify - Commerce Trends 2030
    Economic Woes
    Economic Woes. The economic slowdown has forced brands to adapt to economic uncertainty, resulting in strategic pricing, timely discounts, new income streams, and cutting overhead…
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes
  • Fighting Inflation With Loyalty
    • Brands & Advertising
    • Consumer Attitudes
    • Sustainability

    Fighting Inflation With Loyalty. Inflation can lead brands to reduce prices for short-term gains, but investing in customer loyalty iis a more sustainable approach. Loyal customers are more valuable in the long run and cost less to sell to, increasing the likelihood of future sales and even making price increases…

    • N/A
    Shopify - Commerce Trends 2031
    Fighting Inflation With Loyalty
    Fighting Inflation With Loyalty. Inflation can lead brands to reduce prices for short-term gains, but investing in customer loyalty iis a more sustainable approach. Loyal…
    • Brands & Advertising
    • Consumer Attitudes
    • Sustainability
  • Open To New Things
    • Brands & Advertising
    • Consumer Attitudes
    • Fashion & Beauty

    Open To New Things. Consumers will continue to be open to trying new brands in 2023, with 41% switching once more options became available after strict lockdowns eased. During the pandemic, 75% of consumers tried something different, whether it was new stores, products, or buying methods, and now they are…

    • N/A
    Shopify - Commerce Trends 2033
    Open To New Things
    Open To New Things. Consumers will continue to be open to trying new brands in 2023, with 41% switching once more options became available after…
    • Brands & Advertising
    • Consumer Attitudes
    • Fashion & Beauty
  • The cookie finally gets dunked
    • Brands & Advertising
    • Consumer Attitudes
    • Data Privacy

    The Cookie Gets Dunked. The end of third-party cookies is finally on the horizon, with consumers increasingly frustrated by the lack of privacy they bring. While advertisers worry about the impact on personalized advertising, brands must act quickly to find alternatives and track conversions without relying on cookies. Emotion analysis…

    • N/A
    Talkwalkers - Social Media Trends...
    The cookie finally gets dunked
    The Cookie Gets Dunked. The end of third-party cookies is finally on the horizon, with consumers increasingly frustrated by the lack of privacy they bring.…
    • Brands & Advertising
    • Consumer Attitudes
    • Data Privacy
  • Pricing Privacy
    • Business & e-Commerce
    • Consumer Attitudes
    • Data Privacy

    Pricing Privacy. To win and retain customers, businesses must prioritize privacy and build trust through ethical data collection. 67% of consumers are open to tracking cookies, but only if it enhances their experience. As privacy concerns rise, marketers must stay current with regulations, focus on privacy, and consider cookie-free advertising…

    • N/A
    Vertigo - Digital Marketing Trends...
    Pricing Privacy
    Pricing Privacy. To win and retain customers, businesses must prioritize privacy and build trust through ethical data collection. 67% of consumers are open to tracking…
    • Business & e-Commerce
    • Consumer Attitudes
    • Data Privacy
  • Gamifying Loyalty
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Gamifying Loyalty. Gamifying loyalty programs can lead to a 30% increase in customer retention by creating a tight-knit community around a brand. With advancements in technology, the potential for gamification in marketing is endless. Gamification can also enhance content discovery and increase engagement in activity feeds by 68%.

    • N/A
    Vertigo - Digital Marketing Trends...
    Gamifying Loyalty
    Gamifying Loyalty. Gamifying loyalty programs can lead to a 30% increase in customer retention by creating a tight-knit community around a brand. With advancements in…
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms
  • The Consumer is Dead
    • Consumer Attitudes
    • Global Challenges
    • Sustainability

    The Consumer is Dead. Long Live People. Consumer goods companies seeking to build today's best-in-class capabilities will have fallen behind by the time the future arrives. At the heart of this change is the human being. The human condition continues to change at an ever-increasing pace, a trend that has…

    • N/A
    Accenture - A New Dawn...
    The Consumer is Dead
    The Consumer is Dead. Long Live People. Consumer goods companies seeking to build today's best-in-class capabilities will have fallen behind by the time the future…
    • Consumer Attitudes
    • Global Challenges
    • Sustainability
  • Seek New Growth
    • Brands & Advertising
    • Consumer Attitudes
    • Global Challenges

    Seek New Growth. The ways in which CPG companies identify new growth opportunities is outdated. They need to move from thinking about the “total addressable market” (as defined by existing CPG categories) to the “total addressable problem” (as defined by human needs). The new pace of change is stunning –…

    • N/A
    Accenture - A New Dawn...
    Seek New Growth
    Seek New Growth. The ways in which CPG companies identify new growth opportunities is outdated. They need to move from thinking about the “total addressable…
    • Brands & Advertising
    • Consumer Attitudes
    • Global Challenges
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