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Trends Categories Brands & Advertising

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Brands & Advertising 134
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Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Multi-sensory social media
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Multi-sensory social media. As we move towards an "internet of senses," brands must develop a true multi-channel, multi-format approach to stimulate consumers in new and interactive ways, and to create a more accessible experience. Social media platforms are leaning towards social audio and vertical videos, and brands are investing in…

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    Talkwalkers - Social Media Trends...
    Multi-sensory social media
    Multi-sensory social media. As we move towards an "internet of senses," brands must develop a true multi-channel, multi-format approach to stimulate consumers in new and…
    • Brands & Advertising
    • Digital Platforms
    • Media & Information
  • Predictive analytics will disrupt marketing
    • Brands & Advertising
    • Emerging Technology
    • Global Challenges

    Predictive analytics will disrupt marketing. Predictive analytics is a game-changer in marketing and is expected to disrupt the industry. While it has been used in other fields, its integration into social media marketing is just beginning. The technology's potential is enormous, providing valuable insights into future trends and campaign adaptations.…

    • N/A
    Talkwalkers - Social Media Trends...
    Predictive analytics will disrupt marketing
    Predictive analytics will disrupt marketing. Predictive analytics is a game-changer in marketing and is expected to disrupt the industry. While it has been used in…
    • Brands & Advertising
    • Emerging Technology
    • Global Challenges
  • Will Ads Ruin Podcasts?
    • Brands & Advertising
    • Emerging Technology
    • Media & Information

    Will Ads Ruin Podcasts? We may have reached a saturation point in terms of the number of podcasts, but not in terms of revenue. Ad revenues in the US are set to double to $4bn by 2024, driven by better ad tech and targeting capabilities. In the UK, big news…

    • N/A
    Reuters - Journalism, Media, and...
    Will Ads Ruin Podcasts?
    Will Ads Ruin Podcasts? We may have reached a saturation point in terms of the number of podcasts, but not in terms of revenue. Ad…
    • Brands & Advertising
    • Emerging Technology
    • Media & Information
  • Economics Alter Brand Expectations
    • Brands & Advertising
    • Consumer Attitudes
    • Sustainability

    Economics Alter Brand Expectations. In today's economy, consumers have more options and are looking for better deals. Better deals can mean more than a better price as they also prioritize ethical and sustainable practices, leading to brand switching for product availability and convenience. Brands must prioritize improving customer experience, including…

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    Shopify - Commerce Trends 2024
    Economics Alter Brand Expectations
    Economics Alter Brand Expectations. In today's economy, consumers have more options and are looking for better deals. Better deals can mean more than a better…
    • Brands & Advertising
    • Consumer Attitudes
    • Sustainability
  • Cutting Costs
    • Brands & Advertising
    • Consumer Attitudes
    • Sustainability

    Strategies to cut costs during inflation also raise customer loyalty. The global economy is facing challenges due to inflation, increased trade costs, and slower commerce growth. Brands and consumers are looking for ways to cut costs, with shoppers seeking cheaper options and some brands investing in customer loyalty through new…

    • N/A
    Shopify - Commerce Trends 2025
    Cutting Costs
    Strategies to cut costs during inflation also raise customer loyalty. The global economy is facing challenges due to inflation, increased trade costs, and slower commerce…
    • Brands & Advertising
    • Consumer Attitudes
    • Sustainability
  • Will Collaborate for Cookies
    • Brands & Advertising
    • Business & e-Commerce
    • Emerging Technology

    Will Collaborate for Cookies. Brands are facing challenges in converting potential customers due to rising acquisition costs and declining ROAS, as well as tighter privacy regulations. To overcome these hurdles, they are turning to collaborations, such as brand-to-brand co-creation and influencer marketing. Influencer marketing saw a boost during the pandemic,…

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    Shopify - Commerce Trends 2026
    Will Collaborate for Cookies
    Will Collaborate for Cookies. Brands are facing challenges in converting potential customers due to rising acquisition costs and declining ROAS, as well as tighter privacy…
    • Brands & Advertising
    • Business & e-Commerce
    • Emerging Technology
  • Stores Become Experiences
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms

    Stores Become Experiences. Despite all the talk of Metaverses and more applied technologies like AR & VR, online commerce is still far from being a truly experiential experience. Brands will differentiate their in-store experiences by learning from their audiences, connecting online convenience to offline experiences. Retailers must understand their consumers…

    • N/A
    Shopify - Commerce Trends 2028
    Stores Become Experiences
    Stores Become Experiences. Despite all the talk of Metaverses and more applied technologies like AR & VR, online commerce is still far from being a…
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms
  • Shrink Your Return Rates
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes

    Shrink Your Return Rates. Brands are losing $29 per customer due to an increase in returns, which is 20-30% of online purchases compared to 8-10% of in-store purchases. Minimizing returns can benefit both the customers and the business by reducing waste and improving inventory management. Detailed product descriptions, customer reviews,…

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    Shopify - Commerce Trends 2029
    Shrink Your Return Rates
    Shrink Your Return Rates. Brands are losing $29 per customer due to an increase in returns, which is 20-30% of online purchases compared to 8-10%…
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes
  • Economic Woes
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes

    Economic Woes. The economic slowdown has forced brands to adapt to economic uncertainty, resulting in strategic pricing, timely discounts, new income streams, and cutting overhead costs. Customer loyalty is a key focus for 2023, with businesses investing in retention to build trust that can outlast a recession. However, the economic…

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    Shopify - Commerce Trends 2030
    Economic Woes
    Economic Woes. The economic slowdown has forced brands to adapt to economic uncertainty, resulting in strategic pricing, timely discounts, new income streams, and cutting overhead…
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes
  • Fighting Inflation With Loyalty
    • Brands & Advertising
    • Consumer Attitudes
    • Sustainability

    Fighting Inflation With Loyalty. Inflation can lead brands to reduce prices for short-term gains, but investing in customer loyalty iis a more sustainable approach. Loyal customers are more valuable in the long run and cost less to sell to, increasing the likelihood of future sales and even making price increases…

    • N/A
    Shopify - Commerce Trends 2031
    Fighting Inflation With Loyalty
    Fighting Inflation With Loyalty. Inflation can lead brands to reduce prices for short-term gains, but investing in customer loyalty iis a more sustainable approach. Loyal…
    • Brands & Advertising
    • Consumer Attitudes
    • Sustainability
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