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Trends Categories Brands & Advertising

Your trends

Brands & Advertising 134
Business & e-Commerce 58
Consumer Attitudes 104
Culture 19
Data Privacy 12
Digital Platforms 107
Emerging Technology 137
Entertainment 35
Family & Parenting 3
Fashion & Beauty 41
Finance & Money 9
Food & Drink 11
Global Challenges 49
Government & Politics 2
Health & Wellness 54
Lifestyle 88
Media & Information 30
Relationships & Intimacy 3
Sustainability 75
The Home 4
The Workplace 12
Travel 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Cutting Costs
    • Brands & Advertising
    • Consumer Attitudes
    • Sustainability

    Strategies to cut costs during inflation also raise customer loyalty. The global economy is facing challenges due to inflation, increased trade costs, and slower commerce growth. Brands and consumers are looking for ways to cut costs, with shoppers seeking cheaper options and some brands investing in customer loyalty through new…

    • N/A
    Shopify - Commerce Trends 2025
    Cutting Costs
    Strategies to cut costs during inflation also raise customer loyalty. The global economy is facing challenges due to inflation, increased trade costs, and slower commerce…
    • Brands & Advertising
    • Consumer Attitudes
    • Sustainability
  • Will Collaborate for Cookies
    • Brands & Advertising
    • Business & e-Commerce
    • Emerging Technology

    Will Collaborate for Cookies. Brands are facing challenges in converting potential customers due to rising acquisition costs and declining ROAS, as well as tighter privacy regulations. To overcome these hurdles, they are turning to collaborations, such as brand-to-brand co-creation and influencer marketing. Influencer marketing saw a boost during the pandemic,…

    • N/A
    Shopify - Commerce Trends 2026
    Will Collaborate for Cookies
    Will Collaborate for Cookies. Brands are facing challenges in converting potential customers due to rising acquisition costs and declining ROAS, as well as tighter privacy…
    • Brands & Advertising
    • Business & e-Commerce
    • Emerging Technology
  • Stores Become Experiences
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms

    Stores Become Experiences. Despite all the talk of Metaverses and more applied technologies like AR & VR, online commerce is still far from being a truly experiential experience. Brands will differentiate their in-store experiences by learning from their audiences, connecting online convenience to offline experiences. Retailers must understand their consumers…

    • N/A
    Shopify - Commerce Trends 2028
    Stores Become Experiences
    Stores Become Experiences. Despite all the talk of Metaverses and more applied technologies like AR & VR, online commerce is still far from being a…
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms
  • Shrink Your Return Rates
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes

    Shrink Your Return Rates. Brands are losing $29 per customer due to an increase in returns, which is 20-30% of online purchases compared to 8-10% of in-store purchases. Minimizing returns can benefit both the customers and the business by reducing waste and improving inventory management. Detailed product descriptions, customer reviews,…

    • N/A
    Shopify - Commerce Trends 2029
    Shrink Your Return Rates
    Shrink Your Return Rates. Brands are losing $29 per customer due to an increase in returns, which is 20-30% of online purchases compared to 8-10%…
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes
  • Economic Woes
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes

    Economic Woes. The economic slowdown has forced brands to adapt to economic uncertainty, resulting in strategic pricing, timely discounts, new income streams, and cutting overhead costs. Customer loyalty is a key focus for 2023, with businesses investing in retention to build trust that can outlast a recession. However, the economic…

    • N/A
    Shopify - Commerce Trends 2030
    Economic Woes
    Economic Woes. The economic slowdown has forced brands to adapt to economic uncertainty, resulting in strategic pricing, timely discounts, new income streams, and cutting overhead…
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes
  • Fighting Inflation With Loyalty
    • Brands & Advertising
    • Consumer Attitudes
    • Sustainability

    Fighting Inflation With Loyalty. Inflation can lead brands to reduce prices for short-term gains, but investing in customer loyalty iis a more sustainable approach. Loyal customers are more valuable in the long run and cost less to sell to, increasing the likelihood of future sales and even making price increases…

    • N/A
    Shopify - Commerce Trends 2031
    Fighting Inflation With Loyalty
    Fighting Inflation With Loyalty. Inflation can lead brands to reduce prices for short-term gains, but investing in customer loyalty iis a more sustainable approach. Loyal…
    • Brands & Advertising
    • Consumer Attitudes
    • Sustainability
  • B(r)and Togher
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms

    B(r)and Togher. As ecommerce competition continues to rise, brands are collaborating with other brands to reach new audiences. This also gives them more first-party customer data to work with. To keep in mind though, relying solely on traditional advertising tools may not be as effective as it once was, as…

    • N/A
    Shopify - Commerce Trends 2032
    B(r)and Togher
    B(r)and Togher. As ecommerce competition continues to rise, brands are collaborating with other brands to reach new audiences. This also gives them more first-party customer…
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms
  • Open To New Things
    • Brands & Advertising
    • Consumer Attitudes
    • Fashion & Beauty

    Open To New Things. Consumers will continue to be open to trying new brands in 2023, with 41% switching once more options became available after strict lockdowns eased. During the pandemic, 75% of consumers tried something different, whether it was new stores, products, or buying methods, and now they are…

    • N/A
    Shopify - Commerce Trends 2033
    Open To New Things
    Open To New Things. Consumers will continue to be open to trying new brands in 2023, with 41% switching once more options became available after…
    • Brands & Advertising
    • Consumer Attitudes
    • Fashion & Beauty
  • Brand x Brand
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms

    Brand x Brand. Brands can tap into new audiences and save on conversion costs by collaborating with each other, turning competitors into collaborators. Collaborations have always been a part of the world of commerce, such as car dealerships located together or concerts featuring multiple bands. This untapped opportunity allows brands…

    • N/A
    Shopify - Commerce Trends 2034
    Brand x Brand
    Brand x Brand. Brands can tap into new audiences and save on conversion costs by collaborating with each other, turning competitors into collaborators. Collaborations have…
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms
  • The cookie finally gets dunked
    • Brands & Advertising
    • Consumer Attitudes
    • Data Privacy

    The Cookie Gets Dunked. The end of third-party cookies is finally on the horizon, with consumers increasingly frustrated by the lack of privacy they bring. While advertisers worry about the impact on personalized advertising, brands must act quickly to find alternatives and track conversions without relying on cookies. Emotion analysis…

    • N/A
    Talkwalkers - Social Media Trends...
    The cookie finally gets dunked
    The Cookie Gets Dunked. The end of third-party cookies is finally on the horizon, with consumers increasingly frustrated by the lack of privacy they bring.…
    • Brands & Advertising
    • Consumer Attitudes
    • Data Privacy
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