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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Zero-Click Content
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Content Strategy
    • Platform Development
    • User Experience
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Content that provides immediate value within the platform, without requiring external links, is gaining traction.

    TheNetworkOne: Social media marketing trends...
    Zero-Click Content
    Content that provides immediate value within the platform, without requiring external links, is gaining traction.
    Impact Areas Content Strategy, Platform Development, User Experience
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • YouTube’s Resurgence
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Connected TV
    • Content Strategy
    • Video Marketing
    • YouTube
    • Brands & Advertising
    • Digital Platforms
    • Entertainment

    Long-form content is making a comeback, with YouTube positioned for renewed growth and deeper audience engagement.

    Digital Voices: The State of...
    YouTube’s Resurgence
    Long-form content is making a comeback, with YouTube positioned for renewed growth and deeper audience engagement.
    Impact Areas Connected TV, Content Strategy, Video Marketing, YouTube
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Entertainment
  • Younger Buyers’ Influencer Reliance
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Influencer marketing
    • Marketing
    • Sales
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Younger B2B buyers (Millennials and Gen Z) are increasingly relying on external influencers, significantly impacting purchasing decisions.

    Forrester: Predictions 2025 B2B sales
    Younger Buyers’ Influencer Reliance
    Younger B2B buyers (Millennials and Gen Z) are increasingly relying on external influencers, significantly impacting purchasing decisions.
    Impact Areas Influencer marketing, Marketing, Sales
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Workplace AI Integration
    • AI-Driven Transformation
    • Productivity
    • skill development
    • team collaboration
    • Workplace Culture
    • Emerging Technology
    • The Workplace

    The document promotes a cultural shift towards integrating AI tools like Gemini into daily workflows and team collaboration.

    Google: Gemini prompt guide for...
    Workplace AI Integration
    The document promotes a cultural shift towards integrating AI tools like Gemini into daily workflows and team collaboration.
    Impact Areas Productivity, skill development, team collaboration, Workplace Culture
    Themes AI-Driven Transformation
    Categories Emerging Technology, The Workplace
  • Women’s Sports Facilities Investment
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Gender Equity
    • Real estate
    • Sports
    • Business & Commerce
    • Culture

    The rise of women's sports is fueling demand for dedicated training facilities designed specifically for female athletes.

    Gensler: Design forecast 2025
    Women’s Sports Facilities Investment
    The rise of women's sports is fueling demand for dedicated training facilities designed specifically for female athletes.
    Impact Areas Gender Equity, Real estate, Sports
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture
  • Women’s Equity Imperative
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Diversity & Inclusion
    • Leadership Development
    • Organizational Culture
    • Business & Commerce
    • Culture
    • The Workplace

    Closing the gender equity gap offers significant economic benefits, but persistent challenges like inflexible work practices and lack of leadership opportunities hinder progress.

    AIHR: HR trends report 2025
    Women’s Equity Imperative
    Closing the gender equity gap offers significant economic benefits, but persistent challenges like inflexible work practices and lack of leadership opportunities hinder progress.
    Impact Areas Diversity & Inclusion, Leadership Development, Organizational Culture
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture, The Workplace
  • Women Driving Watch Purchases
    • Values-Driven Consumption
    • Luxury watch market
    • Marketing Campaigns
    • Retail Strategy
    • Business & Commerce
    • Consumer Attitudes

    Women are increasingly buying watches for themselves, signifying a shift from gifting to self-purchasing in the market.

    Deloitte: Swiss watch industry insights...
    Women Driving Watch Purchases
    Women are increasingly buying watches for themselves, signifying a shift from gifting to self-purchasing in the market.
    Impact Areas Luxury watch market, Marketing Campaigns, Retail Strategy
    Themes Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Wisteria Color Trend
    • Values-Driven Consumption
    • Design
    • Fashion
    • Retail
    • Consumer Attitudes
    • Culture

    Shades of purple, inspired by the wisteria flower, are gaining popularity across various clothing items.

    Stitchfix: 2025 style forecast
    Wisteria Color Trend
    Shades of purple, inspired by the wisteria flower, are gaining popularity across various clothing items.
    Impact Areas Design, Fashion, Retail
    Themes Values-Driven Consumption
    Categories Consumer Attitudes, Culture
  • Wiser Wallets
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer goods
    • E-commerce
    • Loyalty Programs
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    Consumers are becoming more strategic with their spending, prioritizing value and seeking long-term benefits from their purchases.

    Euromonitor: Top global consumer trends...
    Wiser Wallets
    Consumers are becoming more strategic with their spending, prioritizing value and seeking long-term benefits from their purchases.
    Impact Areas Consumer goods, E-commerce, Loyalty Programs, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
  • Wife and Marital Roleplay
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Pornography Consumption
    • Relationship Dynamics
    • Social Norms
    • Culture
    • Intimacy
    • Media & Information

    Increased interest in "wife" and marital searches, alongside boundary-pushing terms like "cuckold wife" and "wife swap," reflects a fascination with traditional roles and exploring boundaries within committed relationships.

    PornHub: 2024 year in review
    Wife and Marital Roleplay
    Increased interest in "wife" and marital searches, alongside boundary-pushing terms like "cuckold wife" and "wife swap," reflects a fascination with traditional roles and exploring boundaries…
    Impact Areas Pornography Consumption, Relationship Dynamics, Social Norms
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Culture, Intimacy, Media & Information
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