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Your trends

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • “Hawk Tuah” Drives Spitting Trend
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Pop Culture
    • Pornography Consumption
    • Social Media Trends
    • Culture
    • Digital Platforms
    • Intimacy

    The viral "Hawk Tuah" phenomenon, sparked by a viral video, led to a significant increase in searches related to spitting, reflecting the influence of social media and pop culture on pornographic trends.

    PornHub: 2024 year in review
    “Hawk Tuah” Drives Spitting Trend
    The viral "Hawk Tuah" phenomenon, sparked by a viral video, led to a significant increase in searches related to spitting, reflecting the influence of social…
    • Culture
    • Digital Platforms
    • Intimacy
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Pop Culture, Pornography Consumption, Social Media Trends
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Culture, Digital Platforms, Intimacy
  • 5G Standalone Transition
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Automotive
    • Healthcare
    • Manufacturing
    • Telecommunications
    • Business & Commerce
    • Emerging Technology

    Telecom companies are transitioning to 5G Standalone (SA) to support applications requiring ultra-low latency and high speeds, driving revenue growth but requiring significant infrastructure investments.

    Infosys: Telecom industry outlook
    5G Standalone Transition
    Telecom companies are transitioning to 5G Standalone (SA) to support applications requiring ultra-low latency and high speeds, driving revenue growth but requiring significant infrastructure investments.
    • Business & Commerce
    • Emerging Technology
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    Impact Areas Automotive, Healthcare, Manufacturing, Telecommunications
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology
  • Abundant Media Planning
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Advertising
    • Marketing
    • Media Planning
    • Brands & Advertising
    • Business & Commerce

    The increasing diversity of media channels presents opportunities for brands to drive growth through strategic combinations, requiring holistic planning and adaptation to platform-specific algorithms.

    WARC: The future of media...
    Abundant Media Planning
    The increasing diversity of media channels presents opportunities for brands to drive growth through strategic combinations, requiring holistic planning and adaptation to platform-specific algorithms.
    • Brands & Advertising
    • Business & Commerce
    • AI-Driven Transformation
    • The Power of Community and Connection
    Impact Areas Advertising, Marketing, Media Planning
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
  • Accelerated Business Intelligence
    • AI-Driven Transformation
    • Business Operations
    • Competitive Strategy
    • Knowledge Management
    • Productivity
    • Business & Commerce
    • Emerging Technology
    • The Workplace

    AI is transforming businesses by automating administration, centralizing knowledge, and providing a competitive edge.

    OMG: Futures closer to the...
    Accelerated Business Intelligence
    AI is transforming businesses by automating administration, centralizing knowledge, and providing a competitive edge.
    • Business & Commerce
    • Emerging Technology
    • The Workplace
    • AI-Driven Transformation
    Impact Areas Business Operations, Competitive Strategy, Knowledge Management, Productivity
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, The Workplace
  • Accelerated Business Reinvention
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • All industries
    • Business Models
    • Organizational structures
    • Business & Commerce
    • Emerging Technology

    Technological disruption necessitates change-agile cultures and organizational redesign for new business models.

    Mercer: HR trends for 2025
    Accelerated Business Reinvention
    Technological disruption necessitates change-agile cultures and organizational redesign for new business models.
    • Business & Commerce
    • Emerging Technology
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    Impact Areas All industries, Business Models, Organizational structures
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology
  • Accelerating Capital Investment
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • AI
    • Automation
    • Energy
    • Industrial
    • Materials
    • Power and Energy
    • Robotics
    • Security
    • Utilities
    • Business & Commerce
    • Emerging Technology
    • Finance & Money

    Businesses and governments are increasing capital expenditures, particularly in AI, power infrastructure, and security, driven by technological advancements and policy support.

    J.P. Morgan: Outlook 2025 building...
    Accelerating Capital Investment
    Businesses and governments are increasing capital expenditures, particularly in AI, power infrastructure, and security, driven by technological advancements and policy support.
    • Business & Commerce
    • Emerging Technology
    • Finance & Money
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    Impact Areas AI, Automation, Energy, Industrial, Materials, Power and Energy, Robotics, Security, Utilities
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology, Finance & Money
  • Accelerating Renewables Revolution
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Energy Policy
    • Renewable Energy
    • Sustainable Farming
    • Business & Commerce
    • Global Challenges
    • Sustainability

    Despite slower-than-desired adoption, 2025 presents an opportunity to accelerate the renewables revolution through policy and profitability solutions.

    Publicis Sapient: 5 trends shaping...
    Accelerating Renewables Revolution
    Despite slower-than-desired adoption, 2025 presents an opportunity to accelerate the renewables revolution through policy and profitability solutions.
    • Business & Commerce
    • Global Challenges
    • Sustainability
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    Impact Areas Energy Policy, Renewable Energy, Sustainable Farming
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Global Challenges, Sustainability
  • Acceptance of New Realities
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Financial Services
    • Hospitality
    • Real estate
    • Retail
    • Consumer Attitudes
    • Finance & Money
    • Lifestyle

    Consumers are adapting to new financial realities and lifestyle changes brought on by economic hardship and evolving social norms.

    The Media Store: Trends 5...
    Acceptance of New Realities
    Consumers are adapting to new financial realities and lifestyle changes brought on by economic hardship and evolving social norms.
    • Consumer Attitudes
    • Finance & Money
    • Lifestyle
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    Impact Areas Financial Services, Hospitality, Real estate, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Finance & Money, Lifestyle
  • Accessible Metaverse Design
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Assistive technology
    • Diversity and Inclusion
    • User Interface Design
    • Culture
    • Digital Platforms
    • Emerging Technology

    Prioritizing accessibility and inclusivity in metaverse design, ensuring equal participation for users of diverse abilities and backgrounds.

    World Economic Forum: Responsible metaverse...
    Accessible Metaverse Design
    Prioritizing accessibility and inclusivity in metaverse design, ensuring equal participation for users of diverse abilities and backgrounds.
    • Culture
    • Digital Platforms
    • Emerging Technology
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Assistive technology, Diversity and Inclusion, User Interface Design
    Themes The Blurring of Physical and Digital Realities, The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Digital Platforms, Emerging Technology
  • Accessible Status through Blank Street
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • Food and beverage
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Blank Street is challenging traditional notions of status by offering accessible luxury and personalization, allowing consumers to create their own cultural capital.

    House Captain: StratTape Vol. 2
    Accessible Status through Blank Street
    Blank Street is challenging traditional notions of status by offering accessible luxury and personalization, allowing consumers to create their own cultural capital.
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Consumer Behavior, Food and beverage, Retail
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
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