Sustainability as Standard

Sustainability is becoming the new standard, and there are no limits to what can be transformed to be more environmentally friendly. The tech industry is working to solve the biggest environmental crisis, and there are countless examples of how far-reaching the response can be. From climate-ready clothing that can cool, heat, and sanitize garments to eco-eggs produced without the need to harm animals, the possibilities are endless.

Brands and businesses need to dig deeper for sustainable alternatives. The media and marketing industries are also taking steps towards sustainability, with movements like Change The Brief and AdNetZero highlighting the opportunities within the ad industry. The start-ups from Slush demonstrate that even the most unexpected parts of the marketing process can be transformed to be sustainable.

One example of this is Tietoevry, a software company that has created sustainable alternatives to plastic credit cards, reducing CO2 production by up to 75%. Another is Pangea Aerospace, which is at the forefront of making space travel more environmentally friendly by experimenting with advanced biofuels. The possibilities for sustainability are endless, and it is up to brands and businesses to explore and discover new and innovative ways to reduce their carbon footprint.

.