Meme messaging is a growing trend in internet culture, driven by a preference for offbeat humor and design. A significant portion of global consumers prefer brands that don't take themselves too seriously, and a majority of consumers welcome the use of GIFs, memes, and emojis in online communication with companies. Highly edited and polished imagery is ripe for being tweaked and twisted into unflattering and humorous forms.
This trend originates from the report:
FORESIGHT FACTORY - Global Trending
45% of global consumers like brands and companies that don’t take themselves too seriously, and half (48%) of global consumers say that when they communicate online with a company, they don’t mind them using GIFs, memes or emojis in their replies. 2023 should see a steady increase in the volume and intensity of casual communication and irreverent activity as user bases for platforms like TikTok continue to balloon. 39% of global consumers (63% of Gen Z) use TikTok at least monthly in 2022, and the app is predicted to have 1.
8 billion monthly active users by the end of the year..